How Important Are Images in a Website Strategy? If you want your website to be as compelling as possible to the people who visit it, images need to be a part of your overall website strategy. Once you start thinking about this aspect of your website, it’s important to understand that not all images are equal. A common mistake both business owners and web designers make is going with the first image that looks good to them. Even though this may ultimately be better than not having any images on a website, this type of selection is unlikely to maximize the effectiveness of those images. To get the best results from the images you add to your website, it’s vital to take a few different factors into account:
Identifying a Purpose When you start thinking about adding an image to any page on your website, you’ll want to think about the purpose that image should serve. This is because the style of image you choose for a sales page may be completely different from an informational blog post. Different content serves different purposes, which is something your website’s image strategy should reflect.
Additional Search Engine Traffic The ability of images to send additional search engine traffic is something that’s commonly overlooked. By giving your images a descriptive filename and alt tag, you can help them rank well in Google Images and then get targeted visits from people searching for relevant terms.
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