How Google’s Possum Update May Affect Your Local SEO Strategy

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How Google’s Possum Update May Affect Your Local SEO Strategy

One of the reasons that search engine optimization and especially local SEO can be so challenging for business owners is Google’s always making changes to how they rank websites. On top of changes to their ranking algorithm, Google regularly experiments with different design elements that affect the visibility of how many unpaid listings actually show up on results pages. Google’s latest update that will directly affect the local SEO strategy of many businesses has been nicknamed Possum. Before we dive into the details of this update, if you’re wondering where its nickname came from, it’s the result of “many business owners thinking their Google My Business listings are gone, when in fact they are not. They have just been filtered – they’re playing possum.”

The Basics of the Possum Update


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How Google’s Possum Update May Affect Your Local SEO Strategy by Michelle Hummel - Issuu