Getting Visitors to Your Local Business Website
It’s important for a local business website to look great and load quickly. It’s also important for this type of site to be filled with quality content that will hold visitors’ attention. However, none of those factors are going to matter much if a site is the equivalent of an online ghost town. Given how much competition there is among local and all other businesses online, it’s no longer enough to simply have a great website. Instead, businesses need to have a clear strategy for driving visitors to their website. Since this is something businesses across a wide range of industries struggle with, we want to share some advice on what actually works for getting visitors to your local business website in 2017: 1. Tag Optimization If you’ve done any research into search engine optimization services, you may have read that meta tags are no longer important. While there’s some truth to that statement, it actually overlooks something quite significant. Although Google doesn’t use the meta keyword tag in its ranking, both the title and description tags are used to determine what’s displayed when a business website shows up in search results. So being strategic about what you write in both of these tags can have an impact on your site’s ranking, as well as getting searchers to click your result instead of any others on the page. 2. Quality Citations