5 Ways to Market and Grow Your Pet Business in 2018
It’s estimated that pet owners spent just under $70 billion in 2017. Although people outside the industry might assume that was a typo, any business owner who serves this industry understands that pet parents are more than willing to spend plenty of money on goods and services for their animals. While the pet industry presents a lot of opportunity, there’s also no shortage of competition. The good news is there are still lots of ways to make your pet business stand out. If you want to make 2018 your best year yet, here are the five best ways to market your business:
Web Design When someone is searching online, you only have three seconds to catch and hold their attention when they visit your website! Because of that, you need an eye-catching web design with a strong message that clearly communicates that they have come to the right place. These details must be shown “above the fold”, meaning before they scroll down the web page. With that, not only do you need a design that accurately reflects your brand, but you need it to load just as quickly on all mobile devices, laptops and desktop computers.
Social Media We all know how critical having an effective social media strategy is to grow our business. It’s not enough to simply post content to these platforms, you must also engage with your target audiences in real-time while they are giving buying signals. Tools like Send Social Media can help with this tasks as you can monitor keyword phrases like “my pet” and respond immediately. An effective social media strategy today must have the right combination of content, consistency and brand voice to successfully market your pet business with social media in 2018. Social Media is a powerful to achieve these goals.