5 Essential Website Design Tips for a High Conversion Rate in 2016
Conversion rate is an important metric for businesses of any size. With larger businesses, even a half percent improvement can have a significant impact on the bottom line. And while the impact may not be as immediately drastic for smaller businesses, converting more website visitors into customers may be exactly what’s needed for a business to grow. Since every business can benefit from taking a look at their current conversion rate and what they can do to improve it, we want to cover the top web design tips for 2016 that directly relate to conversions: 1. Go Responsive Most websites now receive more than half of their traffic from mobile devices. Mobile is a behavior that’s well established in 2016 and will only continue to increase in the years to come. Although mobile apps make perfect sense for some businesses but not so much for others, what’s true for every business is the need to have a website that looks great on screens of all sizes. That’s where responsive design comes into play. By upgrading to this type of web design, you can instantly eliminate multiple issues that are likely holding back your conversion rate. 2. Clear Calls to Action