10 Reasons That Prove Email Marketing Should Be Your Top Priority People tend to think email marketing does not get the same attention as social media. However, what people don’t realize is it proves to be one of the most effective direct means of growing your business. Learn 10 Reasons That Prove Email Marketing Should Be Your Top Priority:
1. Email Use With over 3.2 billion email accounts in the world today, 95% of the world’s population have direct access and 91% check their emails at least once a day. Email is an integral part of our daily lives and no one can really quit emailing.
2. Reach The idea of reach for email is completely different than Social Media. For social networking, reach refers to the number of followers and likes who have seen your message. With email reach is determined by whether the person has opened it or not. Research shows 18% of emails are blocked and 4% are delivered to the junk or spam folder. However, on Facebook 74% of the messages are missed. Therefore email proves to be more reliable.
3. Life Span 75% of Facebook posts last around 2 hours while the life of a tweet is just 5 minutes.However, an email stays in your inbox and even if you want to delete it – it requires an additional action.
4. Return on Investment As per the Email Marketing Benchmark Report of 2013, 60% of marketers stated that email marketing produces ROI. For every $1, the standard return on email marketing is $44.24.
5. Analytics Email has set up solid metrics that have served as the standard for many years. Open Rates, Unsubscribes and Growth can be easily tracked with sales and profits. With a simple formula, you can determine the value of your email subscribers.