What is Digital Marketing Digital marketing refers to the practice of promoting products or services using digital channels and technologies such as search engines, social media platforms, email, mobile apps, and websites. It encompasses a wide range of tactics and strategies that businesses use to connect with their target audience, build brand awareness, drive
Optimization. It is a practice of optimizing websites and their content to improve their visibility and ranking on search engine result pages (SERPs). The main goal of SEO is to attract organic or unpaid traffic to a website from search engines such as Google, Bing, or Yahoo.
Social Media Optimization (SMO) refers to the process of optimizing social media platforms to increase brand visibility, awareness, and engagement. It involves using various social media channels, such as Facebook, Twitter, Instagram, and LinkedIn, to create a strong online presence for a
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