Your Business Needs SMS Marketing But Why
Why Adopt SMS Marketing? Generally, most companies use common marketing levers such as SEO, PPC (Pay-per-Click), social networking, or offline techniques. However, despite rising mobile users, these companies have not yet attempted the adventure of mobile marketing. This is mainly the case of SMS Marketing, also called "Push SMS", which allow any advertiser to automatically send messages in bulk and at a lower cost. An actual paradox when we know that 100% of mobile phone users have access to the SMS function. SMS marketing is all SMS jobs by companies for the commercial / marketing purpose. It can be SMS alert or service, Promotional SMS, premium SMS or SMS commercial activation. During sales, for example, you frequently receive messages telling you "-35% on all our products and -15% extra until midnight tonight with code SALE19". This is SMS marketing. And this solution offers many advantages.
Advantage # 1: SMS Is Very Read Did you know? SMS is the most effective communication channel. Indeed, according to research, 98% of SMS sent are open and 83% are open within three minutes of receiving it. It is therefore undeniable, SMS marketing is one of the best ways to communicate with your customers. In addition, "texting" is inexpensive. Advantage # 2: SMS Is Economical If you decide to opt for SMS marketing, be aware that this is a good idea since it is an inexpensive solution for your business. However, be careful that the SMS that you send are not expensive for recipients. You could lose some customers .