FINAL EXHIBITOR INFO… FOR THE 1ST RARE BRAND MARKET IN WINCHESTER!!
CONTENTS
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20.
Front Cover Contents Introduction Brands Booked So Far Venue Layout with Stand Numbers: Bapsy Hall Venue Layout with Stand Numbers: King Charles Hall Venue Layout with Stand Numbers: Wintonian How to get to the Guildhall / Winchester City Centre Winchester City Centre PARKING on a map Your Stand Location, Stand Cost, Invoices and Final Payments Overview of Marketing Campaign Overview of Marketing Campaign – previous examples 2 for 1 leaflets Lifestyle magazines and newspapers we have advertised in Press Packs Editorial Coverage New Marketing schemes for Winchester launch/Market no.1 Stand Presentation Loading In and Out information Terms and Conditions
INTRODUCTION First and foremost thank you again for booking a stand with The Rare Brand Market, your business is appreciated. We spend a lot of time on this information pack, because we want you to know that we take our job as the venue hirer, and event organiser very seriously. We also do it with so much care because we want you to have all the information you need to trade successfully and smoothly. If there are mistakes concerning your booking or any information quoted about your brand in this document that is incorrect, please be assured that this is an internal information pack and is not published anywhere on our website. Please just contact us ASAP via email to enquiries@therarebrandmarket.co.uk As our advertising states – we believe we are the South Coasts biggest and most stylish Christmas Market and we aim to make Christmas shopping “Elegantly Easy”. The market will have circa x70 Bijou Brands from Clothing, Accessories, Gifts, Home-wares, Children’s goodies, Toiletries, Food and Drink. The break down should be approximately 25% Food and Drink and 75% is the rest of the categories, so the customers really can get all their Christmas shopping done under one roof, plus enjoy a social coffee or light lunch/afternoon tea thus making Christmas shopping more of a pleasure. Please see the list of brands booked on the following page. As you know this will be our first year at Winchester, we believe the same GAP in the retail sector is there, just like we found in Chichester 9 years ago! Winchester is an affluent City…voted /reviewed many times as a top 25 location to live in the UK, it benefits from being only one hour from London yet has glorious “village life” all around it. So a strong affluent area in fact with over 40 prep schools within 40 mins of Winchester. However it has an “expensive” retail letting scene which is prohibitive to independent retail thus leaving Winchester with a “big brand homogenized high street”. We have been tirelessly working on the local marketing since early September, and have had two dedicated staff members Katherine and Hillary working on an extensive marketing campaign. We have detailed this on page 11 onwards. As you should know following your conversations with us to date, the Winchester market will be 9am to 4pm trading hours. As this year is our first we cannot give you any clues as to footfall patterns, at Goodwood the footfall tends to be most strong between 9am to 1pm, but Goodwood is a destination location not a walk-by venue. The Guildhall is actually in the high street, so footfall will be different. During the actual event we will continue to “leaflet the streets” to targeted consumers to generated extra “walk-by footfall”. Enjoy reading the pack, any comments let us know. The Rare Brand Market team will certainly be spending all of our time on “shouting from the rooftops” about the Market to ensure we are firmly posted in peoples diaries as the must-do Christmas shopping event in Hampshire!.
BRANDS BOOKED FOR WINCHESTER (this does not include stand sales since Goodwood, so since 18th Nov) Ab Fab - (no web) www.albiandmac.co.uk www.aubergeduchocolat www.beepalace.com www.blackfordsfoodanddrink.com www.bonieri.com Brackenbury White - (no Web) www.briscoes.co.uk www.chalfin.co.uk www.chalkstreamfoods.co.uk Chien Lunatique - (no web) www.colcouture.co.uk www.comptonmcrae.com www.connocklondon.co.uk www.crafteditions.co.uk Crispin Black (Author) - (no web) www.doodiestark.co.uk www.eatsleepdoodle.com www.victoriasflowers.co.uk www.esmeloves.com www.farthingrushlight.com www.fiveboysclothing.com www.heavenlynecklaces.com www.hermosalondon.com www.inigoscout.com www.jamesstuartjohn.co.uk www.janemcintyre.com www.mylittleleaf.co.uk www.loveyourrocks.com www.lucybradshaw.co.uk www.maudeandfox.com
www.milinalondon.com www.mitchellandblue.com www.odonnellmoonshine.co.uk www.oneill-classics.co.uk www.sailsandcanvas.co.uk www.sevinlondon.co.uk www.simonkempjewellers.com www.sparksyard.com www.susiebabingtongardens.co.uk www.thecheeseandpieman.co.uk www.chilgrovespirits.com www.theholidayshop.london www.lumieresuk.com www.threeboysrock.com www.topnotedesign.co.uk www.touch-london.com www.uppercrustcrackers.co.uk www.verarti.com www.wistonestate.com www.oliviacreber.com www.owlapothecary.com www.pinkpost.co.uk www.pistachioprovenance.com www.pompomlondon.com www.quincecollection.com www.rachel-reynods.co.uk www.rarepear.co.uk www.realorganic.co.uk www.roost-uk.com www.turnerhardy.com
30th Nov/1st Dec 2017
Bapsy Hall
Fire Exit
Susie Babington
Albi and Mac
1
2
3
Rachel Reynolds
P
Olivia Creber Jewellery
Maude & Fox
5
4
6
7
P
35 35
Chalfn
88
Touch London
Love Your Rocks
P
23
31
30
33 33
32
P
ROOST
Chien Lunatque
29
28
Brackenbury White
27
Sevin
26
Three Boys Rock
Rare Pear
Pink Post
16
15
14
13
12
ELECTRICS; £40 + VAT (12 AMP) £45 + VAT (>12 AMP – Fridges etc)
EARLY BIRD OFFERS Entrance
Electrics to be paid in full when booking stand.
6ft
Dashes indicate Space Only
P
•4ft – £360 •6ft - £470 •8ft - £570 •10ft - £630 •12ft - £700
11
Lucy Bradshaw Jewellery
Sails & Canvas
Milina London
10 10
Victorias Flowers
Bee Palace
Upper Crust Crackers
25 25
Heavenly Necklaces
Fire Exit
34 34
Top Note Design
22
Quince Jewellery
24 24
Five Boys Clothing
21
20
19
Craf Editons
The Holiday Shop
18
Pom Pom London
99
Hermosa London
Farthing Rushlight
17
King Charles Hall 5
4 James Stuart John
Eat, Sleep Doodle
8
7
6
9
ColCouture
Bijoux a La Carte
Doodie Stark
10 10
Fire Exit
No Chairs along this row (tables 4-9)
1177
ll he itc e M Blu &
Holster
27
1.5m
The Little Dove Company
Sparks Yard
26
23 23
2m
25
Verart
Crispin Black
Esme Loves Jewellery
18
Owl & The Apothecary
22
21
Inigo Scout
12 12
20
11 11
19
24 1.5m
Ab-Fab
Fire Exit
16
ELECTRICS; £40 + VAT (12 AMP) £45 + VAT (>12 AMP – Fridges etc)
Fire Exit
Jane Mcintyre Design
Connock London
15
14
O’Neill Classics
P
Fire Exit
13
EARLY BIRD OFFERS Entrance
Electrics to be paid in full when booking stand.
P
Power Booked
•4ft – £360 •6ft - £470 •8ft - £570 •10ft - £630 •12ft - £700
Wintonian Entrance
BAR
12 Bonieri
13
14
15
Chilgrove Spirits
11
FOOD HALL 22
9
Blackfords Food & Drink
7
6
5
4
3
8
O’Donnells Moonshine
Pistachio Provence
Briscoes Jellies
Chalk Stream Foods
Real Organic Foods
ELECTRICS; £40 + VAT (12 AMP) £45 + VAT (>12 AMP – Fridges etc) Electrics to be paid in full when booking stand.
EARLY BIRD OFFERS •4ft – £210 •6ft - £320 •8ft - £430 •10ft - £540 •12ft - £640
Auberge du Chocolate
10 10
The Cheese & Pie Man
11 11
Wiston Estate
16
Compton McRae
P
P
P
Power Booked
HOW TO GET TO THE WINCHESTER AND THE GUILDHALL For Sat Nav’s and driving, the full address is: Guildhall Winchester Broadway, Winchester SO23 9GH Winchester City Centre is signposted off the M3 motorway.
Over the page we have posted a map of the city centre, showing the Guildhall and also all the parking around it. This is also a brilliant map from the city council website http://www.visitwinchester.co.uk/sites/default/files/ citycentre_map_final.pdf
YOUR STAND LOCATION, STAND COSTS, INVOICES AND FINAL PAYMENTS Your stand locaton: At the point of booking we aim to agree a stand location with you. Sometimes the stand number changes because of venue layout changes and the numerical layout of the venues, but your stand position should stay as agreed from the outset, e.g. the booking stage. We aim to have Markets sold out at least 4 wks before the event takes place, sometimes we sell out a lot earlier. But as a rule we always publicise the stand location and venue layout on a detailed venue plan so that you can approve your stand positioning formally at the “3-4wk prior to the event” stage. Please make sure that you look at this carefully and ensure you are happy. The reason for nearly 3-4 weeks notice to you on this is so that you can tell us as early as possible should you want to adjust things. We will not be able to adjust anything on the actual event days as this is too logistically challenging. Sometimes we do take late bookings because of a stand cancellation for domestic reasons, in this circumstance the plan may be affected late in the day, so we reserve the right to tweak the plan to make sure the event layout works for the consumer and for the brand/exhibitor. Your stand costs: We sell stand space at our event in the form of 6ft and 4ft trestles (both 2ft6” depth) and via specially agreed “space only” pitches. Each type of space/stand sold has a price tag according to what you have told us you need. Some brands who book early to get the best spots, in the best locations and with the best space have paid a premium for this. With regards to the space you have been allocated…If you end up coming with roller rails, furniture or other display kit in addition to your stand space then WE HAVE TO KNOW about this. We need to allocate space to you in accordance with how you need to set up your stand. Please make sure you inform us about your space requirements accurately, so that if you need more than your booked table, we know about it. Different charges may need to be applied. TRBM is VAT registered. So 20% does get applied to all our charges. Power or EXTRA Lightng for your stand is charged EXTRA – please make sure you have booked it with us. If we have had a booking from you for Electrics then we will have marked your stand with a BLUE P SYMBOL– please double check to make sure the plan has this for you, if it does not then please email enquiries@therarebrandmarket.co.uk Receipts and Invoices: You should have received your receipt/invoice to confirm your stand purchase (deposits and final balances) this would have come by email. Please contact us ASAP if you have not: accounts@therarebrandmarket.co.uk Some brands pay by credit or debit card, streamline receipts will be in an envelope on your stand for you when you arrive. Final Payments: We send out all final invoices 6 wks before the event date, it is the brand’s responsibility to notify us of preferred payment method. If a credit card has been used for the deposit, unless you tell us otherwise we will seek to use it again for the final balance as it is an ‘open sale’ and we are within our rights to ‘close’ that sale unless you have told us about an alternative payment method e.g BACS. Exhibitors/Brands cannot trade without full payment as per our terms and conditions.
OVERVIEW OF MARKETING CAMPAIGN Adverts in carefully selected lifestyle magazines and newspapers – see slide 14 for examples PR + Editorial Coverage – we have an in-house PR manager who spends her time securing useful PR and editorial coverage to promote the event and the brands booked Database Marketing – we do various forms of database marketing, through our own database (circa 2000) and also the databases of other businesses that we network with who also serve customers that are ABC1 demographic Associated Marketing – we negotiate with other businesses who serve the same customer as the one coming to our markets and try and work together with them on associated marketing opportunities. Flyers / Leaflets – we distribute thousands regionally on the run up to the events. Sometimes, the leaflets also have offers on them for example 2 for 1 on entry tickets. 20,000 distributed for Winchester. Posters – we put up A4 and A3 portrait posters on carefully selected notice-boards regionally. Once again concentrating on areas where we know potential footfall will see them. Road Signs – 50 to 75 of these go out on major road junctions (council’s permitting, some areas are not permitted and so we have to be careful as fines can be charged!) Road Banners – TRBM have negotiated some key road side locations for banners to be put up, usually about 6-8 get put up, they range in size. Charity Support – At each event we raise money on the door for a chosen charity, we work with the charity on any associated marketing work we can do together. See slide 17 for more info. Viral Marketing – Facebook, Twitter, Blogging – we do it all!! And we ask Brands to help us with this too. Paid Face Book and Insta Ad campaigns to 25k radius of Winchester New Ambassador scheme and New Private School Scheme – see slide 17 for info
OVERVIEW OF MARKETING CAMPAIGN – PREVIOUS EXAMPLES (please note each year we update graphics/artwork) Example of: Flyer/Leaflet
f: le o p am Ex hot E-S
f: le o p am Ex 6 Ad 1 20
f: le o p n am Ex d Sig a Ro f: le o er p nn am Ex d Ba a Ro
X35 road signs, x4 road banners and x6 school signs in the Winchester area have been out since early November
20,000 2for1 A5 double-sided leaflets have been distributed to locations where the ABC1 customer goes… • Hair salons • Boutique Shops • Restaurants • Leisure outlets • Wellness Centres • Prep Schools Plus we have leafleted Winchester City Centre in a targeted strategic way…
LIFESTYLE MAGAZINES, NEWSPAPERS AND ONLINE SITES WE HAVE DONE PAID ADVERTISING WITH…
PRESS PACKS The Rare Brand Market also release press packs to local newspapers. We organize press photo shoots as well to try and aid editorial coverage. Please see examples of press pack material below. The Rare Brand Market was founded in 2008, with a view to bridge the vast gap between a London style shopping event and a regional charity fair. Pop-up Markets to date have been mainly on The Goodwood Estate in West Sussex, but are now expanding to Winchester, and next year London. The Rare Brand Market focuses on emerging brands, brands that are likely to have been created in the last 1 to 3 years. Over one hundred brands will occupy The Guildhall, of which approximately one third are based within an hour of Winchester and the remainder from London or national. These are brands you won’t find on the high street and are created by businesses that have great back stories. Winchester shoppers will have the ability to source unique products at a time when an alarming number of independent shops seem to be disappearing from our increasingly homogenized high street. So, if you want to find unique products and meet the founders behind them then come to our markets...they are always in fabulous venues, never outside or in a marquee. Shopping has become soulless, The Rare Brand Market puts the theatre back into shopping, we make it pleasurable and wholesome again. Stylish shopping is guaranteed – leaving empty handed is not !! Founder Emma Schwarz, who’s lived on the South coast all her life, has been a retailer since her teens, working for Big giants like Marks and Spencer PLC, medium brands like Sofa Workshop and luxury product start ups. More recently she found herself consulting with the Limewood Hotel Group, in the New Forest. She helped to create their exclusive retail range. She is also a huge foodie and has judged with The Guild of Fine Food / Great Taste Awards and has written a Cookbook and published a Food Magazine. The Guildhall in Winchester has been chosen for its central location and beautiful interior, with the market occupying the whole of the ground floor. Our different offering will compliment Winchester’s celebrated Christmas Market and high street markets. With The Rare Brand Market’s distinctive shopping experience and curation of brands, we really are a pop-up Lifestyle Shopping dream come true!
EDITORIAL COVERAGE WE SECURE
To view more editorial up close, please go onto our website and see it on our PR page.
THE WINCHESTER/HAMPSHIRE AMBASSADOR SCHEME and THE PREP SCHOOL CHARITY SCHEME We have found 27 women to be local ambassadors for us – their job is to tell a minimum of 10 women about the Market, we have given them specific leaflets to pass on. We sent them all a bottle of prosecco from one of our rare brands to thanks them for being involved in the scheme. If all of the minimum x10 turn up at the event the we treat the Ambassador to a £50 spa voucher or Afternoon Tea or Cookery School Voucher at The Limewood Hotel in the New Forest.
We have used the ISA database to research over x40 Prep and Pre-prep schools within x40 miles of Winchester City Centre. We have networked with their charity committees and Marketing Dept’s to try and work with the schools on leaflet distribution, Signage outside the schools and a Door money scheme to raise money for their chosen school charities. Out of the x40 schools we have successfully been working with x12.
STAND PRESENTATION As quoted by Homes and Gardens Magazine “as a stylish Christmas Market�, we like to think that we live up to our name. Our venues and our brand selection do most of the work for us on this front but your stand presentation helps too. Please see some images of our previous exhibitors and feel free to call us to run through any ideas for your stands presentation.
.
LOAD IN AND LOAD OUT INFORMATION As communicated by email, The Guildhall has only x6 loading bays for exhibitor set up, so we need to give you all allocated time slots for setting up. We will take into consideration your requests for “ideal times” – but bare with us as we need to accommodate over x70 of you, so we all need to be a little flexible. Load in commences at 3pm on Wednesday 29th of November and finishes that day at 7pm. Load in then starts again at 5am Thursday 30th and finishes at 8am. So that we are ready for the start of trading at 9am. We are still going through all your individual requests, some of you are still left to reply! – so we will construct a finalised “load-in slot timetable” by the end of W/C 20th November, so that you all have it just under a week before the Market. For Load Out we will communicate plans to your stands on the morning of the 1st of December.
THE RARE BRAND MARKET TERMS AND CONDITIONS
Each Exhibitor has been allocated a pre-agreed space within the venue and will be provided with the agreed number of tables /spacing as confirmed when booking the event. Please note x1 chair per pitch, sufficient white table covering and an A5 sign will be allocated to you. Please check the venue plan with stand-layout and please email us if you have a query ASAP. Any queries must be sorted out prior to the event. We cannot sort out queries during setup for the event, that is why we agree your stand position ahead of the event. Please note Once deposit or full payment is made for your stand, we are unable to give full refunds as we reserve space for you exclusively: - 12 wks or more 10% admin fee - 8-12wks 20% admin fee - 4-8wks 75% admin fee - Under 4 wks - non refundable We are unable to assist with heavy items for load in. Please bring a trolley or specialist equipment if you have particularly heavy items. We will assist where we can, but our own staff have to be mindful of lifting heavy items, which I hope you understand. Each Exhibitor is responsible for the removal of all packaging and refuse generated from their stand and should ensure this is not left anywhere inside or outside the venue, we will provide you with bin liners. Exhibitors are not allowed to make any alterations to the flooring or walls and the cost of any damage caused will be charged to the Exhibitor. Each Exhibitor should expect a Risk Assessment to be undertaken by The Rare Brand Market prior to trading to ensure no escape or key routes are obstructed. TRBM have their own Event/Public Liability insurance and The Guildhall obviously have theirs, but each Exhibitor needs to have their personal stock insured for loss and damage, and please make sure this includes “stock in transit” and off-site from your base premises/storage facilities. TRBM will not take any responsibility for Exhibitor stock and stand equipment. Each Exhibitor should ensure that their stand is manned throughout the 9am-4pm trading hours and work with other Exhibitors to have breaks. Each Exhibitor should allow for sufficient carrier bags to support their sales. Each Exhibitor will be offered access to a power point at an additional cost but should specify this on the booking form or advise us whether this is required in advance of the event. Any equipment used must be PAT tested and comply to current electrical standards. Each Exhibitor should try to be able to offer either mobile EPOS/Streamline or the ability to accept cash and cheque as payment for goods. The purchase of all goods is a transaction between an individual customer and that Exhibitor. WIFI is available at the venue for web or wifi assisted transactions. We will detail access on your stand welcome note when you arrive for set up. Each Exhibitor should ensure that their terms and conditions of sales are made available for customers to view and that any recourse or refund is dealt with directly with the individual customer. All retail transactions made at the event are made by the Booked Exhibitor and the customer, the responsibility to the consumer is the Exhibitor’s, so if there are terms and conditions to your sales please remember it is YOUR responsibility to make sure the paying customer is aware of them. If you have only paid a deposit on your stand your fnal payment is now due and you MUST contact us immediately with a method of payment.