FIVE ASPECTS OF A PROFITABLE CONTENT MARKETING STRATEGY A Content Marketing strategy must have the following five basic components in order to be effective: viewer personas, brand alignment, corporate media business model, financial model, and implementation strategies. Let's look at why these elements are important and how you may start adopting them.
1. PERSONALITIES OF THE AUDIENCE If you don't know who you're telling your brand tales to, you won't be able to tell them. As a result, your first step will be to choose the audience you want to reach with your content. You'll utilise our free Personas tool to flesh out your audience once you've decided who they are. You'll want to be able to communicate who your intended audience is in a very precise manner to all relevant parties and everyone involved with branded content. 2. STORYTELLING AND BRAND POSITIONING A well-defined brand's positioning can help you provide a thorough experience for users while also projecting the correct image across all of your content marketing channels. A brand story is a summary of your company's history, mission, goals, and values. It can assist you in determining the best path for your content marketing plan, as well as choosing acceptable communications and topics to translate with your content.