How Social Media Certification Can Give You An Edge in the Job Market

How Social Media Certification Can Give You An Edge in the Job Market

Currently, there’s a big disconnect between how many companies are using social media, and how many companies feel that their usage is effective.

Specifically, a report by Harvard Business Review found that while 79% are utilizing social media, only 12% feel they’re doing so effectively. Because most companies now understand the importance of social media but still aren’t sure how to properly utilize these channels, it shouldn’t come as a surprise that they’re looking for employees who do. And if you want to be a job seeker who does have those skills, social media marketing courses can provide the training you need.

Why is Social Media So Challenging for Businesses?

One of the reasons that social media is so complicated for companies across a wide spectrum of industries is because there’s a lot to learn. While sites like Twitter, Facebook, Pinterest, Google+ and LinkedIn have some similar characteristics, they each have their own unique traits. So just because a company has a successful presence on one platform doesn’t guarantee success across all of them. In order to reach that level, it’s necessary to really dive into each platform. With the help of social media marketing courses, you’ll be able to do exactly that. Once you you receive your social media certification, you’ll have the skills and knowledge necessary to build a successful presence on each of the main social networks.

The Right Social Media Certification Can Boost Your Job Prospects

Since so many companies are now very interested in social media, being able to put relevant skills on your resume can give you a significant edge. What’s really appealing about gaining these skills is you don’t have to drop everything you’re currently doing. Instead, you’ll be able to integrate this learning and training into your current schedule.

So whether you’ve got a job but want to start looking for a new one in the future, or your days are currently filled with a job search, you’ll be able to work towards your certification during nights, weekends and whenever else you may have downtime.

Another aspect that’s really appealing about investing in your social media education is the skills you’ll gain will be applicable to many different industries.

That means instead of putting a lot of time into a single focus, only to discover that line of work isn’t the right fit for you, the resume boost you’ll get from social media will be applicable regardless of where you decide to go.