4 Great Ways You Can Use Content Marketing to Build Your Personal Brand
You’ve probably read at least a handful of blog posts that talk about content marketing. If you spend a fair amount of time reading about online marketing, you’ve probably actually come across a few case studies about content marketing. While both blog post and case studies are useful sources of information about content marketing, they’re generally focused on how small and large businesses are utilizing this marketing technique. What most sources of information about this topic don’t touch on is whether or not content marketing is a good fit for personal branding. The answer to that question is not only is it a good fit, but if you’re serious about building a strong personal brand, you definitely need to be engaged in content marketing. Let’s go over four different reasons why this strategy works so well: Build Relationships It’s always easier to make progress when there’s someone to vouch for you. Even if someone you’re trying to do business with doesn’t know you, if someone they do know gives you a positive recommendation, there’s a very good chance you’re going to get the opportunity to show what you’re great at doing. That reality is why relationships are such