Hotjar competitors: A breakdown of features and pricing (2023)

Hotjar is a popular user behavior analytics tool in the market. However, it’s not necessary that what’s popular is the best. Presently, there are many other Hotjar competitors that you can opt for to get more features at an affordable price. Additionally, there are many limitations to using Hotjar such as,

 Hotjar affects your website performance and can cause a delay of almost a second.

 It may be unable to display a hover menu unless the HTML code of the page is updated.

 To track simple events like button clicks you need to write JavaScript code and use Hotjar’s Event API.

 You get limited data capture in the hotjar free plan i.e. 35 session recordings per day.

Due to these major limitations, most people look out for the best hotjar alternatives.

In this blog, we have listed out Hotjar competitors that are not only affordable but offer a wide range of features. Some of these Hotjar alternatives are free as well and offer unlimited data capture. Let’s have a look at the hotjar plans,

Top 12 Hotjar competitors: Best features and pricing

In this section, you will find information about the major Hotjar competitors. You can also compare their features and pricing to pick the best hotjar alternative for your business.

WebMaxy Analyzer

WebMaxy Analyzer is the best hotjar alternative that comes with a plethora of features at a cost-effective price. It’s very easy to integrate and doesn’t require any technical knowledge. It has all the hotjar features like session recordings, heatmaps, surveys, and feedback.

Additionally, the funnel view feature allows you to get a view of the customer journey on your website. You can analyze the conversion and drop-off rate of your website visitors. You get form analytics that you can use to analyze your website forms’ performance.

From the user insights feature, you can get comprehensive information about your website visitors like their session duration, geographical location, browser used, device

used, and so on. You can also send push notifications with Analyzer to your website visitors to make them resume their customer journey. WebMaxy Analyzer offers a forever-free version. You can take its free trial to know how exactly it works.

Hotjar alternative: WebMaxy Analyzer features

 Session recordings

 Heatmaps

 Funnel view

 Form Analytics

 Surveys & polls

 Push notifications

 Live site feedback

 Event Analytics

 User insights

 Dev Tool

 Block IP feature

 Access to multiple team members

 Advanced Integrations

WebMaxy Analyzer Pricing

 Basic version: $0/ month

 Plus plan: $19/month

 Business plan: $70/month

 Scale: Contact the sales team at info@webmaxy.co.

FullStory is a user behavior analytics platform that provides the best session replay tool. Like Hotjar, FullStory has both heatmaps and session recordings. This tool has also got funnel analysis that can help you analyze the conversion rate of website visitors.

The segmentation and filtering feature allows you to segment users based on their activity and actions. You can get quantitative analytics for both websites and mobile apps. The downside of FullStory is that it is expensive and made for enterprise users.

Hotjar alternative: FullStory features

 Data auto-capture

 Session replay

 Conversion analysis

 Retention analysis

 Automated journey mapping

 Mobile analytics

FullStory Pricing

 FullStory offers a 14-day free trial.

 For paid plans contact their sales team.

Mouseflow

Mouseflow is a user analytics tool that can provide you with information about your website visitors’ activity. Mouseflow vs Hotjar is quite a debated topic as both these tools offer the same features. You get session recordings, heatmaps, and conversion funnels in this tool. However, Mouseflow offers more comprehensive heat maps. You can also customize the number of website sessions you want to record. Additionally, Mouseflow is cheaper than Hotjar. The only drawback of this tool is that it doesn’t store data as long as hotjar.

Check out our Hotjar vs Mouseflow blog to know the key differences between them.

Hotjar alternative: Mouseflow features

 Session recordings

 Heatmaps

 Friction detection

 Form Analytics

 Feedback

 Custom dashboards

 Visual privacy tool

Mouseflow Pricing

 Basic version: $0/month

 Starter plan: $30/month

 Growth plan: $109/month

 Business plan: $219/month

 Pro plan: $399/month

Lucky Orange

Lucky Orange is a visitor behavior analysis tool that comes with session recordings and heat maps. It can help you in conversion rate optimization with form analytics, funnels, and live chat.

Hotjar vs Lucky Orange is often compared due to the similarity in their features. But Lucky Orange provides more features at affordable pricing for startups and small businesses than Hotjar.

Hotjar competitor: Lucky Orange features

 Session replays

 Heatmaps

 Surveys

 Conversion Funnels

 Form Analytics

 Live Chat

 Visitor profiles

 Announcements

Lucky Orange Pricing

 Basic version: $0/month

 Build plan: $14/month

 Grow plan: $28/month

 Expand plan: $58/month

 Enterprise: Contact their sales team

Crazy Egg

Crazy Egg is a website analytics tool that comes with capabilities like session replays, heatmaps, and A/B testing. The distinctive feature of Crazy Egg is that it doesn’t record every user session on your website. You can select the user sessions that get recorded on your website.

Crazy Egg’s quantitative analytics capabilities are limited compared to Hotjar. You don’t get the survey and feedback features like Hotjar in Crazy Egg. However, Crazy Egg offers more flexibility and data segmentation options.

Hotjar alternative: Crazy Egg features

 Session recordings

 Heatmaps

 A/B testing

 Traffic analysis

 Surveys

 Errors tracking

Crazy Egg Pricing

 Basic plan: $29/month

 Standard plan: $49/month

 Plus plan: $99/month

 Pro plan: $249/month

 Enterprise: Contact their sales team

Microsoft Clarity

Clarity is an alternative to Hotjar that offers features like session recordings, heatmaps, and automated insights for free. It records every website visitor session like Hotjar. You also get unlimited heatmaps that you can analyze with 25 filter options. With its automated insights feature, you can know the friction points of your website like rage clicks and JavaScript errors. However, Clarity doesn’t offer any feedback, surveys, or funnel analysis features.

Hotjar alternative: Clarity features

 User session recordings

 Heatmaps

 Automated Insights

Microsoft Clarity Pricing

 Clarity is a forever-free service

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Inspectlet

Inspectlet is a conversion rate optimization tool that is geared toward back-end optimization and troubleshooting. You get an error detection feature that actively identifies bugs and errors in your website and notifies you in real-time.

Inspectlet also has features like Hotjar such as session replays, heatmaps, surveys, and feedback. This tool keeps data for much shorter periods like for one to six months. It

collects data in a peculiar manner and stops capturing user sessions when you’re about to exhaust your monthly quota.

Hotjar alternative: Inspectlet features

 Session recordings

 Heatmaps

 Feedback surveys

 Form Analytics

 Error logging

 A/B testing

Inspectlet Pricing

 Basic version: $0/month

 Micro Plan: $39/month

 Startup: $79/month

 Growth plan: $149/month

 Accelerate plan: $299/month

 Enterprise plan: $499/month

Smartlook is a website optimization tool that comes with features like session recordings, heatmaps, funnels, and events. It captures every user session on your website and mobile app. You can get both quantitative and qualitative data with this tool.

The best feature of this tool is that you can add events to existing funnels. You can also use their API along with other software to put a name to users’ sessions and visitor behavior. The retention tables can help you to analyze the churn and retention rates.

Hotjar alternative: Smartlook features

 Session recordings

 Heatmaps

 Events

 Funnels

 Crash reports

Smartlook Pricing

 Basic version: $0/month

 Pro plan: $55/month

 Enterprise plan: Contact their sales team

VWO VWO is a conversion rate optimization platform that provides both web and mobile app analytics. This tool comes with features like user session replays, heatmaps, surveys, form analytics, and A/B testing.

This tool has slight variations of the different features of hotjar. Overall, you get more features in VWO than in Hotjar. Marketers and enterprise owners can think of opting for VWO to make the right conversion efforts.

Hotjar alternative: VWO features

 Session recordings

 Funnels

 Heatmaps

 On-page surveys

 Form Analytics

 A/B testing

 Split URL testing

 Multivariate testing

VWO Pricing

 Basic version: $0/month

 Growth plan: $321/month

 Pro plan: $739/month

 Enterprise: $1294/month

Contentsquare

Contentsquare is a web analytics platform that can help you analyze and improve your user journey. It comes with features similar to Hotjar such as session replays, heatmaps, and digital insights.

Contentsquare has many unique capabilities like customer journey analytics, troubleshooting, and attribution metrics like revenue & conversions to page elements. It is a comprehensive analytics platform for both mobile and website analytics.

Hotjar alternative: Contentsquare features

 User session tracking

 Click maps

 Conversion tracking

 Automated Insights

 Web analytics

Contentsquare Pricing

 Contact their sales team for the pricing plan.

Plerdy is a user behavior analytics tool that can provide you with detailed insights about your website visitors. This tool comes with a wide range of features like screen recordings, heat maps, events, and funnel analysis.

The only drawback of Plerdy is that it can help you conduct only net promoter score surveys. However, you get many other capabilities like SEO optimization features and UX tools in this tool. Plerdy is a good choice for startups, small business owners, and enterprise marketers.

Hotjar alternative: Plerdy features

 Session tracking

 Heatmaps

 Scroll depth

 Conversion funnel analytics

 Custom events

 Surveys

 Filter & segmentation

Plerdy Pricing

 Basic version: $0/month

 Start plan: $29/month

 Business plan: $59/month

 Premium plan: $99/month

 Enterprise plan: Contact their sales team.

Optimizely

Optimizely is a website optimization tool that can help you improve your website user experience. You can conduct comprehensive A/B testing to understand what works better for your website. You can do behavioral targeting and gather information about your different users. This tool is best for product managers, marketers, and UX designers to help them deliver the best customer experience.

Hotjar alternative: Optimizely features

 A/B testing

 Progress delivery

 Omnichannel experimentation

 Behavioral targeting & segmentation

 Data tools

 Custom configuration

Optimizely Pricing

 Contact their sales team to get a customized pricing plan.

The Bottom Line

Hotjar is a visitor analytics tool that can provide you with information about your website visitors. In this blog, we have discussed the various Hotjar competitors that have introduced advanced features at a cost-effective price. Many of these Hotjar alternatives also offer a free basic plan that you can use to get an overview of the tool.

Compared to other tools, WebMaxy Analyzer is the best Hotjar alternative that comes with maximum features at an affordable price. You get user session recordings, heatmaps, surveys & polls, feedback, conversion funnel, form analytics, segmentation & filtering, user insights, push notifications, and many advanced integrations. Schedule a call with our experts to learn more about WebMaxy Analyzer, or email us at info@webmaxy.co.

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