10 CLEVER DIGITAL MARKETING HACKS TO INCREASE YOUR LEADS

10 CLEVER DIGITAL MARKETING HACKS TO INCREASE YOUR LEADS

Digital marketing is a constantly changing niche. By changes I mean upgradation, new trends, technologies, and principles. However, the one constant part of digital marketing is leads. More leads is equivalent to more profit.

A digital marketing company must have fresh, smart and creative ways to generate more leads. Lead generation will boost a company’s survival both in the short and the long run. In this article, you will be informed about ten marketing hacks to augment your leads.

10 TIPS TO HIKE YOUR LEADS Whether you are an SEO company in India, or a social media marketing agency, or a wholesome online marketing company, the below mentioned 10 hacks will give you good amount of leads:

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1.UPDATE YOUR HOMEPAGE Homepage is your first impression on the customers. A good- informative- appealing homepage will bring in more traffic. Hence, the first tip for bringing in more leads is to reassess, and adjust your homepage. Also make sure the website loading page is quick. People prefer those websites which load in few seconds. As per studies, 39% of people stop engaging with a website if it takes more time to upload. So, it is important to optimize your website well before going for other marketing tricks.

After the optimization of the homepage, compel your audience to take action. You will have to place CTAs (call-to-action) buttons. Also, focus on the headings of your CTAs. The headline message and CTA text should be in sync.

2. CREATE A REFERRAL PROGRAM A social media marketing company should have a database of happy and loyal customers. You can do so by introducing a referral program. It will not only generate new leads, but also help you follow up the old ones.

Generating new leads by offering cash back, freebie, or special discount to the referrers is a fruitful trick. Google’s mobile payment app, TEZ, is the best example. Refersion is also a good example of using referral links to stick to your customers. Add to that, use a value-added product or service, backed by a referral program.

3. CREATE INFORMATIVE GATED CONTENT One of the best tips for an SEO company in India to get more leads is to create informative gated content. A gated content is an effective lead generation method. It creates powerful resources which offer something valuable to your prospects. To create a gated content, use the following: Come up with a convincing, valuable and informative content. It will compel your users to provide their personal information.

Focus on good visuals.

Give to the point information. Try to keep your credentials short and request minimum details.

Be valuable to your customers. Give your customers the needed information and solutions.

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4. OFFER FREE AUDITS A digital marketing company should offer free audits to bring in more leads. Offering free audits to potential customers is one of the best methods to generate more leads. Ask your prospects for their details. It will help you analyse a better digital strategy and campaign. Next, audit their link structure, content, and traffic. Furthermore, send the audit findings to the prospects in the form of a report.

5. CREATE PAID LEAD CAMPAIGNS The objective of creating a paid lead campaign is solely to generate more leads. Herein, a company generates leads through paid campaigns. PPC (Pay-Per-Click) is the name of paid advertisements. PPC makes 50% more visitors to buy something than organic visitors. Paid campaigns help businesses to generate more leads and boost more sales.

Before running through different channels for your campaigns ponder on these questions: Is your website user-friendly?

The different channels to run your campaign Where do your prospects spend their time The keywords to be targeted The behaviour of your prospect’s purchase Do you have a dedicated landing page for conversion Create stunning graphics for ads Once the above notions are sorted, you can decide the digital media channels where you can run your campaigns. It will also give you a better idea of your prospects.

6. WRITE A GUEST POST Apart from a blog, if you have a guest blog, it will just uplift your site. An SEO company in India must go for guest posting to attract new leads. This tip is included in inbound marketing practices. Guest blogging will give you powerful link backs, a bigger audience, and help in personal branding.

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You can mention the platform’s name (where you’ve published your guest post) right at the bottom of your site. It will give your pages a sense of cachet and credibility. Not only does guest posting helps you to generate more leads but also doubles your revenue. Before going for guest blogging, you must choose high authority sites. Make sure your post offers a valuable and actionable advice. Target your audience with an interesting post. Also, use graphic design tools to create appealing images and videos.

7. INFLUENCER MARKETING Using influencer marketing is a great technique for a digital marketing company. It is one of the smart hacks to attract your audience. Influencer marketing uses a familiar face or personality to attract the masses regarding a particular product or service. For an influencer marketing, you can devise your own strategy. Choose a face or name that your customers will identify to advertise your brand. Finding the right influencer for your customers is very important.

8. CREATE TOOLS THAT YOU’RE POTENTIAL CUSTOMERS NEED

An SEO company in India must pay attention to create tools necessary for potential customers. This may seem challenging, but it’s worth the effort. There are various tools now a day which help businesses to discover opportunities in search engine optimization. You just have to enter your website URL and the email address on the form. The tool shall analyse the site in terms of SEO, performance, security, and mobile traffic. As a result, you will know how and what to improve in your site. With an improved website you can increase your potential customers.

9. FOCUS ON ONLINE WORD-OF-MOUTH MARKETING A social media marketing company should focus on word of mouth marketing technique to get more leads. The more customers post a positive review of your business on social networking sites like Facebook and Twitter, the more people in their network will notice your brand. Same goes for Google. It prefers those contents which have more shares.

Basically word of mouth marketing (WOM) is telling your friends about a product or service, and asking them to continue spreading the word. Online word of mouth is even better. It is fast and effective.

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10. STAY UPDATED WITH THE LATEST MARKETING TRENDS The last tip for a digital marketing company to accelerate its leads is to stay updated about the latest marketing trends. Changes in digital marketing are versatile and frequent. This niche keeps evolving. So, you have to form your own marketing strategy by staying updated. In online marketing, marketers must prioritize quality, use audience optimization, and adhere to new changes to their marketing strategy.

Keep a track to these tips and you will enjoy a surplus of leads soon.

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