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REPORT ON DESIGN AND TECHNICAL DEVELOPMENT WORKSHOP UNDER (AHVY) IN STAPLE EMBROIDERY CRAFT -: DATE- 02-7-2012 TO 16-07-2012:-

-: SPONSORED BY:OFFICE 0F THE DEVELOPMENT COMMISSIONER (HANDICRAFTS) MINISTRY OF TEXTILE, GOV. OF INDIA R.K PURAM NEW DELHI

-: ORGANIZED BY:SUKHNAG ARI STAPLE EMBROIDERY I. C. LTD NOWPORA, KAWOOSA, BADGAM J&K


SUKHNAG ARI STAPLE EMBROIDERY I. C. LTD, NOWPORA, KAWOOSA, BADGAM, J&K CRAFT: - STAPLE EMBROIDERY CRAFT

CONTENTS 

PREFACE.

ABOUT AHVY.

ABOUT THE CRAFT.

DESIGN METHODOLOGY AND PROCESS.

VENUE OF THE WORKSHOP.

LIST OF THE PROTOTYPES.

SKETCHES OF THE PROTOTYPES.

PHOTOGRAPHS OF THE PROTOTYPES.

DESIGNERS REPORT.

NEW ELEMENTS ADDED.

PROGRESS CUM ACHIVEMENT REPORT.

BRIEF REPORT ON THE PROGRESS OF THE WORKSHOP.

CONCLUSION.

MARKETING POSSIBLITIES.

RESUME OF THE DESIGNER.

A REPORT ON DESIGN AND TECHINICAL DEVELOPMENT WORKSHOP UNDER (AHVY)


SUKHNAG ARI STAPLE EMBROIDERY I. C. LTD, NOWPORA, KAWOOSA, BADGAM, J&K CRAFT: - STAPLE EMBROIDERY CRAFT

PREFACE:To succeed in life, you have to be very close to perfection. Then only you will be able to put your impression. This might be the silver lining in your life which will be followed by the coming generation. And to do so you should also have to know your roots, your history, and your culture. One can’t survive or will be identified if it doesn’t have any roots. Very same thing is also applied in the field of Art and Crafts. And to do so our government is making continued effort to make it alive by such initiative. By providing equitable growth opportunities for women who is increasingly being reflected among others in increased participation by women in local government and decision making process, promoting of income generation activities and thrift and credit for women. The fifteen days Design & Technical Development Workshop in Staple embroidery craft programmed was organized by, Sukhan Ari Staple Embroidery I.C. Ltd, Nowpora, Kawoos, Badgam, J&K, Dated 02-07-2012 to 16-07-2012, Sponsored by the O/o the Development Commissioner (Handicrafts) Ministry of Textiles, Govt. of India, is one such step in this direction. Detail survey of the area, established the fact that the artisans use the craft product for their personal use, for their children and some items for the use of their man, and repeating the old designs they are equipped with. Everything needs to be updated from time to time as it the need of the hour. Old designs will no longer survive unless new innovation is done on it. A market needs new designs. As new generation is techno savvy they don’t want to invest long time required to exhibit the act, are more inclined towards the western style, they don’t have the respect or acceptability for their old tradition b’coz they weren’t have knowledge about their tradition and its importance. It needs to update the craft knowledge and continuous effort to make it opportunity oriented so that younger generation can pursue the craft. And this scheme is one oh that courageous effort from the government.

A REPORT ON DESIGN AND TECHINICAL DEVELOPMENT WORKSHOP UNDER (AHVY)


SUKHNAG ARI STAPLE EMBROIDERY I. C. LTD, NOWPORA, KAWOOSA, BADGAM, J&K CRAFT: - STAPLE EMBROIDERY CRAFT

ABOUT AHVY:Baba Saheb Ambedkar Hastshilp Vikas Yojana-AHVY : It is a model project of the office of Development Commissioner Handicraft, Ministry of Textile, Govt. of India for self sustain development of handicrafts through community empowerment. The vision is establishment of a vibrant and member control community based enterprises with the over riding objectives to enable artisans to take up economic activities for sustainable development through a collection mode. Under the project artisans are empowered to become active entrepreneurs-cum-primary stake holders in the process of development linking them to domestic and overseas market. Ambedkar Hastshilp Vikas Yojna aims at promoting Indian handicrafts by developing artisan’s clusters into professionally managed and self reliant community enterprise on the principles of affective member participation and mutual cooperation. The thrust of the scheme is on a projected need based integrated approach for craft persons landing their empowerment.

The main objective of the scheme

To organize artisans cluster into Self Help Groups (SHGs) or co-operative societies with a view to enabling them to take up economic activity for sustainable development through a collective mode.

To empower artisans by making the active entrepreneurs cum primary stake holders in the process of development and bringing them to a visible platform for easy access to domestic and overseas markets.

To upgrade artisan’s skill through appropriate design and technology intervention to enable them to use quality raw material, tools and equipment to produce value added items.

To provide adequate infrastructure support for improved quality and productivity and to enable artisans access to a larger market segments, both domestic & international.

To ensure effective collective participation of all members involved in production and marketing process for optimal growth in human resources, production, business and income.

A REPORT ON DESIGN AND TECHINICAL DEVELOPMENT WORKSHOP UNDER (AHVY)


SUKHNAG ARI STAPLE EMBROIDERY I. C. LTD, NOWPORA, KAWOOSA, BADGAM, J&K CRAFT: - STAPLE EMBROIDERY CRAFT SCOPE OF THE SCHEME The scope of the scheme including the followings

Identification of the clusters.

Identification of the right development partners.

Diagnostic survey to access the current status, with regard to skill, capability, technology and needed intervention, absorption capacity of various inputs and delivery. Selection of the target groups of the crafts persons belonging to all categories with

special

emphasis on those belonging to SC/ST, physically handicapped, minorities

and women. o Organization of awareness camps to sensitize target groups, group leaders, local officers, etc about the objective of the scheme for their better involvement and results. o Formulation of cohesive self help groups, selection of group leaders and a village volunteers as cluster manager. o Introduction of thrift and credit activity among the women artisans and village community, making them understand the concept to thrift and credit and as well its advantage and selection of women group leaders etc.

The components of the scheme 

Social: development awareness on self help and community participative organization of self help groups empowerment of women through TAC, inculcation of leadership qualities, organizations behavior and management, formation of economical viable enterprise. 

Technological:

increasing

productivity,

product

and

design

development,

standardization of product, technological up gradation for capacity building, quality control measures with well defined specification, effective packaging, and networking through IT. 

Marketing: Assimilation of market intelligence, product identification as per market segmentation, appropriate market and product mix, building up of business enterprise, relationship management of assisting market outlets, test marketing

A REPORT ON DESIGN AND TECHINICAL DEVELOPMENT WORKSHOP UNDER (AHVY)


SUKHNAG ARI STAPLE EMBROIDERY I. C. LTD, NOWPORA, KAWOOSA, BADGAM, J&K CRAFT: - STAPLE EMBROIDERY CRAFT 

through financial exhibition/fairs, effective publicity through appropriate media mix.

Financial: pooling of economic resource (within through thrift and credit and external through financial institution and funding organization). Welfare: Health package insurance, group insurance, work shed, housing-cum-work shed, functional literacy and health nutrition and sanitation, communal harmony.

A REPORT ON DESIGN AND TECHINICAL DEVELOPMENT WORKSHOP UNDER (AHVY)


SUKHNAG ARI STAPLE EMBROIDERY I. C. LTD, NOWPORA, KAWOOSA, BADGAM, J&K CRAFT: - STAPLE EMBROIDERY CRAFT

ABOUT THE CRAFT (STAPLE EMBRODERY CRAFT) Staple embroidery is beautiful metal embroidery, which once used to embellish the attire of the Kings and the royals in India. It was also used to adorn walls of the royal tents, scabbards, wall hangings and the paraphernalia of regal elephants and horses. Staple embroidery work involves making elaborate designs, using Silk, gold and silver threads and gold color threads further adding to the magnificence of the work are the studded pearls and precious stones. Staple embroidery has been in existence in India from the time of the Rig Veda. There are numerous instances mentioning the use of Staplei embroidery as ornamentation on the attire of gods. Initially, the embroidery was done with pure silver wires and real gold leaves. However, today, craftsmen make use of a combination of copper wire, with a golden or silver polish, and a silk thread. This is because there is hardly any availability of gold/silver on such a large scale as before. Main Center of Staple Embroidery in India Staple embroidery work is mainly a specialty of Lucknow, Bhopal, Hyderabad, Delhi, Agra, Kashmir, Mumbai, Ajmer and Chennai. Method of Staple Embroidery The process of doing Staple embroidery starts with the craftsmen sitting cross-legged around the Addaa, the wooden framework, with their tools. The tools include curved hooks, needles, salmaa pieces (gold wires), sitaaras (metal stars), round-sequins, glass & plastic beads, dabkaa (thread) and kasab (thread). The second step in the process is to trace out the design on the cloth, if possible fabrics like silk, satin, velvet, etc. The fabric is then stretched over the wooden frame and the embroidery work begins. Needle is used to pull out each Staple element and then, it is integrated into the basic design by pushing the needle into the fabric

A REPORT ON DESIGN AND TECHINICAL DEVELOPMENT WORKSHOP UNDER (AHVY)


SUKHNAG ARI STAPLE EMBROIDERY I. C. LTD, NOWPORA, KAWOOSA, BADGAM, J&K CRAFT: - STAPLE EMBROIDERY CRAFT

DESIGN METHODOLOGY AND PROCESS Presently there is no certain process that they follow as they don’t do in a planned way. They were just doing it on daily basis as discussed earlier. There is a limited variation in design and products are made just because of their habit.

To achieve something fruitful result, planning is the most and it should be based on certain facts

Products –- Products needs to develop that they can relate their requirement, usages, and above all the capability in their society they were lagging at.

Costing – As it’s the most important of the development and survival of any craft, business or species on earth that better and adoptable as per the situation can only deserve to survive in the competitive world. Increasing productivity, product and design development, standardization of product, technological up gradation for capacity building, quality control measures with well defined specifications, effective packaging, and networking through IT.

Raw material - It should be taken care that those raw materials should be in use, which are easily available at particular place to develop the prototypes. So that in coming future the craftsperson can easily abler to get them

Marketing - Assimilation of market intelligence, product identification as per market segmentation, appropriate market and product mix, building up of business enterprises, relationship management of assisting market outlets, test marketing through financial exhibitions/fairs, effective publicity through appropriate media mix.

Financial - Pooling of economic resource (within through thrift and credit and external through financial institutions and funding organizations).

A REPORT ON DESIGN AND TECHINICAL DEVELOPMENT WORKSHOP UNDER (AHVY)


SUKHNAG ARI STAPLE EMBROIDERY I. C. LTD, NOWPORA, KAWOOSA, BADGAM, J&K CRAFT: - STAPLE EMBROIDERY CRAFT According to above mention facts

I selected & introduced the designs those are relevant with their identification on world map ie. Life style accessories, dress material & other items etc…

Introduced new techniques that they can incorporate in their practice to save the time and increase their quality and production without altering their craft and their basic needs.

Keeping the traditional value in mind I selected the product range and techniques got little altered from the traditional one as little change can be acceptable and they get that easily but drastic change can spoil the interest.

METHODOLOGY ADOPTED TO DEVELOP PROTOTYPES As per the survey report reveals that what the major factors were playing around the area it got needed different strategy to follow. First of all they were need to convince about the market and its changing nature as per the times requirement adopted the methodology followsa) Identifying there area of interest and specialization i.e. technique wise. b) Different sources introduced to get the new design and ideas. c) Let them teach the planning process and its importance. d) Introduce them to concept development process. e) Introduced them with modern tools and designs and different product options that can be possible in enriching their skills and life styles. f) Different techniques to utilize the raw material to maximum extents. g) Different finishing and packaging techniques. h) And finally the method to take care of the products.

A REPORT ON DESIGN AND TECHINICAL DEVELOPMENT WORKSHOP UNDER (AHVY)


SUKHNAG ARI STAPLE EMBROIDERY I. C. LTD, NOWPORA, KAWOOSA, BADGAM, J&K CRAFT: - STAPLE EMBROIDERY CRAFT The whole planning process to get the objective one can understand the process as-

Planning of the product range

Panning the day required

Divide the groups for different work

 Cutting  Tracing  Embroidery  Finishing  Packaging

Costing

Hand over to the marketing channel

Tools &equipments usedNeedle. Scissor Stitching machine Accessories Measuring Tape

Raw material in use:Fabric, Tracing Papers, Papers, Threads of different color etc.

A REPORT ON DESIGN AND TECHINICAL DEVELOPMENT WORKSHOP UNDER (AHVY)


SUKHNAG ARI STAPLE EMBROIDERY I. C. LTD, NOWPORA, KAWOOSA, BADGAM, J&K CRAFT: - STAPLE EMBROIDERY CRAFT

Type of Stitch.

Arrowhead stitch

Open fishbone stitch

Braid stitch

Petal chain stitch

Eye stitch

Raised fishbone stitch

Cable chain stitch

Rosette chain stitch

Algerian eye stitch

Fishbone stitch

Flat stitch

Knotted chain stitch

Rosette chain line

Open chain stitch

Singalese chain stitch

A REPORT ON DESIGN AND TECHINICAL DEVELOPMENT WORKSHOP UNDER (AHVY)


SUKHNAG ARI STAPLE EMBROIDERY I. C. LTD, NOWPORA, KAWOOSA, BADGAM, J&K CRAFT: - STAPLE EMBROIDERY CRAFT

Zig-zag chain stitch

Twisted chain stitch

Wheat-ear stitch

Basic cross stitch

Long-armed cross stitch

Basket stitch

Leaf stitch

Tied herringbone stitch

Double cross stitch

Italian cross stitch

Herringbone stitch

Tacked herringbone stitch

Thorn stitch

Trellis stitch

Montenegrin stitch

A REPORT ON DESIGN AND TECHINICAL DEVELOPMENT WORKSHOP UNDER (AHVY)


SUKHNAG ARI STAPLE EMBROIDERY I. C. LTD, NOWPORA, KAWOOSA, BADGAM, J&K CRAFT: - STAPLE EMBROIDERY CRAFT

VENUE VENUE OF THE WORKSHOP:- Nowapora, Kawoosa, Dist. Badgam, J&K. The clusters in the area have been engaged with handicraft activity and have been producing export quality goods and have been sincerely going on with this vocation. Technical guidance were too been offered. The craftsmen are suffering from difficulties of raw materials and being the victims of middleman ship. The new generation is getting away from the craft because of lack of proper guidance about the craft and its growing future.

DATE OF THE WORKSHOP: 02-07-2012 TO 16-07-2012, Total 15 (Fifteen days)

(Artisans and Designer working at the workshop)

A REPORT ON DESIGN AND TECHINICAL DEVELOPMENT WORKSHOP UNDER (AHVY)


SUKHNAG ARI STAPLE EMBROIDERY I. C. LTD, NOWPORA, KAWOOSA, BADGAM, J&K CRAFT: - STAPLE EMBROIDERY CRAFT LIST OF THE PROTOTYPE DEVELOPED AT DESIGN AND TECHNICAL DEVELOPMENT WORKSHOP CRAFT- STAPLE EMBROIDERY DATE- 02-07-2012 TO 16-07-2012 Venu: Nowpora, Kawoosa, Dist- Badgam, J&K

S.NO.

PRODUCT

PRODUCT CODE

SIZE/CONSMPTN

COST/PCS.

PCS

01

SUIT PCS

SASE/EMB/12-01

4.30 mtr

2250/-

02

02

SUIT PCS

SASE/EMB/12-02

4.50 mtr

1490/-

02

03

SUIT PCS

SASE/EMB/12-03

4.50 mtr

1530/-

02

04

SUIT PCS

SASE/EMB/12-04

5 mtr

1150/-

02

05

SUIT PCS

SASE/EMB/12-05

4.50 mtr

1340/-

02

06

SUIT PCS

SASE/EMB/12-06

5 mtr

1368/-

02

07

SUIT PCS

SASE/EMB/12-07

5 mtr

967/-

02

08

STOLE

SASE/EMB/12-08

78X20’’

680/-

02

09

STOLE

SASE/EMB/12-09

80X32’’

790/-

02

10

WAIST COAT

SASE/EMB/12-10

L-32’’

560/-

02

11

WAIST COAT

SASE/EMB/12-11

L-35’’

780/-

02

12

SUIT PCS

SASE/EMB/12-12

4.50 mtr

1670/-

02

13

WAIST COAT

SASE/EMB/12-13

L-32’’

450/-

02

14

WAIST COAT

SASE/EMB/12-14

L-35’’

560/-

02

15

STOLE

SASE/EMB/12-15

76X28’’

670/-

02

RAJVARDHAN SINGH DESIGNER (IICD)

A REPORT ON DESIGN AND TECHINICAL DEVELOPMENT WORKSHOP UNDER (AHVY)


SUKHNAG ARI STAPLE EMBROIDERY I. C. LTD, NOWPORA, KAWOOSA, BADGAM, J&K CRAFT: - STAPLE EMBROIDERY CRAFT

WORKSHOP PHOTOGRAPHY

(DESIGNER RAJVARDHAN SINGH AT A WORKSHOP)

A REPORT ON DESIGN AND TECHINICAL DEVELOPMENT WORKSHOP UNDER (AHVY)


SUKHNAG ARI STAPLE EMBROIDERY I. C. LTD, NOWPORA, KAWOOSA, BADGAM, J&K CRAFT: - STAPLE EMBROIDERY CRAFT

INSPACTION PHOTOGRAPHS

(MR. MALIK, CTO (M&SEC), MR. FEROZ THOKER, (LDC) FROM (SRINAGAR OFFICE) WITH (DESIGNER RAJVARDHAN SINGH ON THE DATE OF INSPACTION)

A REPORT ON DESIGN AND TECHINICAL DEVELOPMENT WORKSHOP UNDER (AHVY)


SUKHNAG ARI STAPLE EMBROIDERY I. C. LTD, NOWPORA, KAWOOSA, BADGAM, J&K CRAFT: - STAPLE EMBROIDERY CRAFT

PHOTOGRAPHS OF THE PROTOTYPES

PRODUCT- SUIT PCS PRODUCT CODE- SASE/EMB/12-01

PRODUCT- SUIT PCS PRODUCT CODE- SASE/EMB/12-02

A REPORT ON DESIGN AND TECHINICAL DEVELOPMENT WORKSHOP UNDER (AHVY)


SUKHNAG ARI STAPLE EMBROIDERY I. C. LTD, NOWPORA, KAWOOSA, BADGAM, J&K CRAFT: - STAPLE EMBROIDERY CRAFT

PHOTOGRAPHS OF THE PROTOTYPES

PRODUCT- SUIT PCS PRODUCT CODE- SASE/EMB/12-03

PRODUCT- SUIT PCS PRODUCT CODE- SASE/EMB/12-04

A REPORT ON DESIGN AND TECHINICAL DEVELOPMENT WORKSHOP UNDER (AHVY)


SUKHNAG ARI STAPLE EMBROIDERY I. C. LTD, NOWPORA, KAWOOSA, BADGAM, J&K CRAFT: - STAPLE EMBROIDERY CRAFT

PHOTOGRAPHS OF THE PROTOTYPES

PRODUCT- SUIT PCS PRODUCT CODE- SASE/EMB/12-05

PRODUCT- SUIT PCS PRODUCT CODE- SASE/EMB/12-06

A REPORT ON DESIGN AND TECHINICAL DEVELOPMENT WORKSHOP UNDER (AHVY)


SUKHNAG ARI STAPLE EMBROIDERY I. C. LTD, NOWPORA, KAWOOSA, BADGAM, J&K CRAFT: - STAPLE EMBROIDERY CRAFT

PHOTOGRAPHS OF THE PROTOTYPES

PRODUCT- SUIT PCS PRODUCT CODE- SASE/EMB/12-07

PRODUCT- STOLE PRODUCT CODE- SASE/EMB/12-08

A REPORT ON DESIGN AND TECHINICAL DEVELOPMENT WORKSHOP UNDER (AHVY)


SUKHNAG ARI STAPLE EMBROIDERY I. C. LTD, NOWPORA, KAWOOSA, BADGAM, J&K CRAFT: - STAPLE EMBROIDERY CRAFT

PHOTOGRAPHS OF THE PROTOTYPES

PRODUCT- STOLE PRODUCT CODE- SASE/EMB/12-09

PRODUCT- WAIST COAT PRODUCT CODE- SASE/EMB/12-10

A REPORT ON DESIGN AND TECHINICAL DEVELOPMENT WORKSHOP UNDER (AHVY)


SUKHNAG ARI STAPLE EMBROIDERY I. C. LTD, NOWPORA, KAWOOSA, BADGAM, J&K CRAFT: - STAPLE EMBROIDERY CRAFT

PHOTOGRAPHS OF THE PROTOTYPES

PRODUCT- WAIST COAT PRODUCT CODE- SASE/EMB/12-11

PRODUCT- SUIT PCS PRODUCT CODE- SASE/EMB/12-12

A REPORT ON DESIGN AND TECHINICAL DEVELOPMENT WORKSHOP UNDER (AHVY)


SUKHNAG ARI STAPLE EMBROIDERY I. C. LTD, NOWPORA, KAWOOSA, BADGAM, J&K CRAFT: - STAPLE EMBROIDERY CRAFT

PHOTOGRAPHS OF THE PROTOTYPES

PRODUCT- WAIST COAT PRODUCT CODE- SASE/EMB/12-13

PRODUCT- WAIST COAT PRODUCT CODE- SASE/EMB/12-14

A REPORT ON DESIGN AND TECHINICAL DEVELOPMENT WORKSHOP UNDER (AHVY)


SUKHNAG ARI STAPLE EMBROIDERY I. C. LTD, NOWPORA, KAWOOSA, BADGAM, J&K CRAFT: - STAPLE EMBROIDERY CRAFT

PHOTOGRAPHS OF THE PROTOTYPES

PRODUCT- STOLE PRODUCT CODE- SASE/EMB/12-15

A REPORT ON DESIGN AND TECHINICAL DEVELOPMENT WORKSHOP UNDER (AHVY)


SUKHNAG ARI STAPLE EMBROIDERY I. C. LTD, NOWPORA, KAWOOSA, BADGAM, J&K CRAFT: - STAPLE EMBROIDERY CRAFT

DEIGNER’S REPORT I started the work by keeping basic aspects of the development like locating the active area i.e. geographically where the craft stands, which level of skills craftsperson have, basic difficulties lies around the area so that it could easy to reach and rectify the problem. The result reveals heartening facts. No doubt, they are skilled and deserve every right to get all the recognition, others enjoying.

A detailed survey of the area was made to access the existing design in Staple embroidery work, the available materials, technical inputs, production process and marketability of product etc. for the development of new designs, which can easily, marketed. The base line survey got done before starting the workshop keeping certain things in the mind such as the present condition of craft and its practitioners, to know the basic requirement, the problem and its solutions and last but not the least for the scope & possibilities of the crafts and its practitioners. How one can get them in the line of current world of competition. What are their needs and wants, required facilities, and about their habits.

The crafts persons were talented and practicing it, as the products made out of this craft is used in everyday workout. The crafts persons practicing the art for the household needs and for some small business point. There products of concerned and the designs were of limited stock, as they don’t have exposure to the outer world of competition. The artisans are highly skilled but easily can be mould into any shape of desire. The ultimate story is that, by proper guidance regarding the designs, ability to judge the trend and requirement of the market, technical inputs, providing proper marketing network, refinement of taste and choices to be built up among the artisans to enable them to put an overall performance on the crafts to ensure end users satisfaction.

A REPORT ON DESIGN AND TECHINICAL DEVELOPMENT WORKSHOP UNDER (AHVY)


SUKHNAG ARI STAPLE EMBROIDERY I. C. LTD, NOWPORA, KAWOOSA, BADGAM, J&K CRAFT: - STAPLE EMBROIDERY CRAFT The result of the survey reveals the facts, can be summarized as – The crafts persons at Sukhnag Ari Staple Embroidery I.C. Ltd, Nowpora, Kawoosa, Badgam, J&K, practicing the craft were not very lucky as compare to others, as the area of concerned is geographically gifted place but accessibility to connect internationally & Domestic market itself is very hard. The area is very far from main market close to Delhi and all over Indian market. The crafts persons were talented and practicing it as earning from this plays a major part for their bread & butter. The crafts persons practicing, it just for the sake of their survival and for keeping themselves engaged and not for their growth, business. Their products of concerned and the designs were limited, as they don’t have exposure to the outer world of competition. They are the highly skilled but raw.

It can be underlined as mention below

Practiced by females of the family,

They lack innovation ,

Lack the Knowledge of trend due to lack of market exposures.

Limited product range and designs.

They don’t know the techniques to cure, processing & finishing.

They don’t have the proper marketing channel & costing method

They are not exploring the craft due to lack of options. The ultimate story is that is that by proper guidance regarding the designs, ability to judge the trend and requirement of the market, technical inputs, providing proper marketing network, refinement of taste and choices could be built up among the artisans, to enable them to put an overall performance on the crafts to ensure end users satisfaction.

A REPORT ON DESIGN AND TECHINICAL DEVELOPMENT WORKSHOP UNDER (AHVY)


SUKHNAG ARI STAPLE EMBROIDERY I. C. LTD, NOWPORA, KAWOOSA, BADGAM, J&K CRAFT: - STAPLE EMBROIDERY CRAFT

PRODUCT CONCEPT Prior to start the workshop I made the detail survey of the area to know about the present status of the craft and its practitioners so that accordingly I can make the planning process. The survey reveals the basic facts that the product range of the crafts in the market is very limited and they are doing it as per there experience .It means most of them practicing it as per the local market and the product range they are used to get in touched were of the kind they were used to make early days. They were still playing with those certain options only because lack of exposure. They aren’t experimenting and are not creating the new possibilities i.e. market and products, as they don’t have proper market exposure so practicing the same since they were familiar with and as products concerned they were still at the beginning phase in spite of all the expertise in the craft. Their main items of concerned were- Suit pcs, Stole, and Lifestyle Products.

A REPORT ON DESIGN AND TECHINICAL DEVELOPMENT WORKSHOP UNDER (AHVY)


SUKHNAG ARI STAPLE EMBROIDERY I. C. LTD, NOWPORA, KAWOOSA, BADGAM, J&K CRAFT: - STAPLE EMBROIDERY CRAFT PROBLEMS IDENTIFIED The basic problem not lying in the cluster but in the system that exists over there. As there is no any proper planning for upliftment of the artisans as if there are no artisans remains or interested to practice the craft, how the craft will survive. Once if artisans were got erased from the map then how one can we develop the craft .So first thing to do is to improve and develop the artisans, the craft will get developed itself. By rectifying the certain facts mention below goals can be achieve – 

Proper planning

Organized production

Adaptability as per the market requirement

Reasonable wages

Marketing exposure

Basic facilities

A REPORT ON DESIGN AND TECHINICAL DEVELOPMENT WORKSHOP UNDER (AHVY)


SUKHNAG ARI STAPLE EMBROIDERY I. C. LTD, NOWPORA, KAWOOSA, BADGAM, J&K CRAFT: - STAPLE EMBROIDERY CRAFT

SUGGESTIONS As a designer I want to convey the message that to promoting Indian handicrafts by developing handicrafts artisan cluster and cells into professionally managed and self reliant community enterprises on the principles of affective member participation and Mutual Corporation. The thrust of the scheme is on a projected need based integrated approach for craft persons leading their empowerment. Due to limited raw material provided by concerned organization design and prototypes development process got affected otherwise more could be done.

The main objective should be as

Make empower artisans by making the active entrepreneurs cum primary stake holders in the process of development and bringing them to a visible platform for easy access to domestic & overseas markets.

Upgrade artisan’s skill through appropriate design and technology intervention to enable them to use quality raw material, tools and equipment to produce valueadded items.

Provided adequate infrastructure support for improved quality and productivity and to enable artisans access to a larger market segment, both domestic and international.

Ensure effective collective participation of all members involved in production and marketing process for optimal growth in human resource, production, and income.

Create centers of excellence (based on the philosophy of collective enterprises) with well integrated linkages

At last I want to wish the artisans very all the luck for their future.

RAJvardhan singh

(Designer IICD)

A REPORT ON DESIGN AND TECHINICAL DEVELOPMENT WORKSHOP UNDER (AHVY)


SUKHNAG ARI STAPLE EMBROIDERY I. C. LTD, NOWPORA, KAWOOSA, BADGAM, J&K CRAFT: - STAPLE EMBROIDERY CRAFT

NEW ELEMENTS INTRODUCED IN DESIGN There are several principles of design that are as variable as ones perception. The sense of designs maturity depends upon the surroundings. Motifs are inspired from objects observed in daily life. The principles of design consist of- repetition, gradation, rhythm, radiation, contrast, dominance (emphasis), proportion, scale, balance, harmony, unity, and adequate design functionality. The basic factor that plays important role in creating and implementing the concept is previsualization of the end product . The principles are applicable for all relevant fields such as graphic design, industrial design, architecture and fine art. The principles govern the relationships of the elements used and organize the composition as a whole. Successful design incorporates the use of the principles and elements to serve the designer's purpose and visual goals. There is no rule for their use, but may be directed by intent. The designer's purpose drives the decisions made to achieve appropriate scale, good proportion, as well as the degree of harmony between all the elements achieved through the sensitive balance of variety and unity. Harmony in design is using the same shape or similar shapes for the components of a project like a house. When objects like furniture in room look like these belong together, the objects are in harmony. Color harmony is using the same set of colors of a color palette with a limited number of colors, and using the same or similar color patterns on the components (like a table and couch) of a project help unify the space. Harmony and unity in design generally or in many cases makes the design (like a room in a house) look more visually appealing. These concepts and elements drive all intentional design strategies. Awareness of the elements and principles is the first step in creating successful visual compositions.

A REPORT ON DESIGN AND TECHINICAL DEVELOPMENT WORKSHOP UNDER (AHVY)


SUKHNAG ARI STAPLE EMBROIDERY I. C. LTD, NOWPORA, KAWOOSA, BADGAM, J&K CRAFT: - STAPLE EMBROIDERY CRAFT

After survey I found the craft is very rich in terms of design, color and pattern. But there is always chance of improvement. I tried to introduce new elements in design without harming The soul of the craft, as I find the crafts has always very rich relationship with the culture of the specific region and this relationship is thousand years old. This relationship is visible in many ways such as the design pattern, the motif, the color combination as for example the motif of flowers is very common in Jammu & Kashmir, motif inspire by nature, other geometrical forms. Now the color combination as we know in there are three seasons and all seasons has an impact on color combination. Green, Red, Black, Yellow, blue and the tints and shades of this color, basically bright colors, are used very skillfully. You can find all these color in nature in its purest form in Jammu & Kashmir. Use of fabric has also impact of the region. New elements in Design- all design are inspired by the nature. In all prototypes you find floral motif is there. In some prototypes a nice amalgamation of geometrical pattern with floral motif we can see. Color combination- Sober and contrast color combination is used in prototypes according to the end use of prototypes. Such as in suits sober color combination and contrast in furnishing. Fabric-Cotton, poly cotton are used mostly. I have used for home furnishing. I have used viscose & cotton threads.

A REPORT ON DESIGN AND TECHINICAL DEVELOPMENT WORKSHOP UNDER (AHVY)


SUKHNAG ARI STAPLE EMBROIDERY I. C. LTD, NOWPORA, KAWOOSA, BADGAM, J&K CRAFT: - STAPLE EMBROIDERY CRAFT

PROGRESS CUM ACHIEVEMENT A brief report on progress of the workshop and prototype developmentFIRST PHASE (02/07/2012 TO 05/07/2012) Workshop got inaugurated, than a brief introduction regarding the purpose of the workshop and whole planning regarding the work discussed. After inaugural speech to understand the skills level of craft women paper & fabric swatches distributed to the women to know their knowledge and skill about the craft. Then design of five set of the prototypes were taught & impression on respective base material on which prototypes suppose to get developed with all the details .Placement of the designs on base material got done and were distributed among them.. Work started on respective prototypes at the same time.

SECOND PHASE (06/07/2012 TO 10/07/2012) One set of the six prototypes i.e. bed sheets, shawls, etc. with a bit of complicated designs got completed. At the end of this phase, 06/07/ 2012 other six set of designs of prototypes were got traced onto the respective base material.

THIRD PHASE (11/07/2012 TO 13/07/2012) In this phase some small prototypes were got completed. All the heavy work prototypes were targeted. At the end of this phase 02/03/2012 due to fine and heavy work as well as short time period, fifteen set of sample got finished.

FOURTH PHASE (14/03/2012 TO 16/07/2012) All the prototypes developed were finished that means thread cutting, hemming washing & stitching get done.

A REPORT ON DESIGN AND TECHINICAL DEVELOPMENT WORKSHOP UNDER (AHVY)


SUKHNAG ARI STAPLE EMBROIDERY I. C. LTD, NOWPORA, KAWOOSA, BADGAM, J&K CRAFT: - STAPLE EMBROIDERY CRAFT

Achievements On commencement of the workshop, the trainees were introduced with:

Existence of the craft and its importance towards its heritage culture.

Importance of colors in craft.

Importance of the quality of fabric and thread to be used.

Importance of the design and their use.

To embellish them with the modern look.

Methods of transferring a design.

Presentation and care of the craft.

Tools and material used.

Craft and its possibilities.

Under the guidance on day-to-day basis the trainees learnt mastering & tailoring giving various shape to the prototypes. As the workshop processed, the trainees were also given practical training and the use & implementation of various designs & techniques.

A REPORT ON DESIGN AND TECHINICAL DEVELOPMENT WORKSHOP UNDER (AHVY)


SUKHNAG ARI STAPLE EMBROIDERY I. C. LTD, NOWPORA, KAWOOSA, BADGAM, J&K CRAFT: - STAPLE EMBROIDERY CRAFT

CONCLUSION The 15 (fifteen) day’s workshop with the crafts person of Sukhnag Ari Staple Embroidery I.C. Ltd, Nowpora ,Kawoosa, Badgam, J&K has been an insightful process. The work that has emerged, through the collective effort of the crafts persions, N.G.O. team, and the Designer, reveals the great potentials that the traditional craft of hand embroidery practiced by the women has. The products created by the crafts women, supposedly low skilled but are neat and well executed and have made us rethink about their potential. The average selling price for the product has been made so that it can reach the greater market area. It is heartening to see that the entire process, from the conception of the designs, to tracing them, cutting, and then filling and finishing the product, has been highly participatory one, and everybody enjoyed every moments of it.

A REPORT ON DESIGN AND TECHINICAL DEVELOPMENT WORKSHOP UNDER (AHVY)


SUKHNAG ARI STAPLE EMBROIDERY I. C. LTD, NOWPORA, KAWOOSA, BADGAM, J&K CRAFT: - STAPLE EMBROIDERY CRAFT

MARKETING POSSIBILITIES As the ultimate destination of any act /business is the market, without which no one can evaluate the graph of success. To get inside the success story of the survival in the market, one needs to look for certain favors’

Geographical location

Marketing channel

Market research

Production capacity

Time of delivery

Ability to anticipate the needs of the market

Capability to fulfill the requirement generated

Buyers satisfaction

Goodwill of the market

In this workshop what the revelation came out from the survey, I got the certain twinkling facts regarding the catering of the market

Artisans are skilled

They are residing geographically gifted place

Having not easily access to the market

They have unorganized/unplanned production capacity

Finally one can say that beside the support from the government regarding-exposure, wages certainty, basic facilities, proper guidance, as mentioned earlier, everything is there and with the little help and support they can achieve great heights.

A REPORT ON DESIGN AND TECHINICAL DEVELOPMENT WORKSHOP UNDER (AHVY)


SUKHNAG ARI STAPLE EMBROIDERY I. C. LTD, NOWPORA, KAWOOSA, BADGAM, J&K CRAFT: - STAPLE EMBROIDERY CRAFT

RAJ VARDHAN SINGH +91 9810214834, 8757519185 302, FIRST FLOOR, SUSHANT LOK – II, SECTOR- 57, GURGAON, HARYANA

SUMMARY of Skills & Experience 

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 

Around four years of hands-on experience in varied aspects of design, sample coordination, product development and merchandising in Home Furnishing Export Industries and garment industry. Proven ability to identify and interpret aesthetic and commercial design requirements and manage end-to-end development for Home Furnishing/ garment products for global market. Successfully liaison with key buyers and buying houses and ensured adherence to high quality and service standards for meeting color and market trends for upcoming seasons. Handled product development for home textiles/ garment for different buyers like Next, S Oliver, JCpenney, Redcats,The Pier, The White Company, Krastadt, Home Base, Next and many others. Self driven team player with sharp interpersonal and communication skills and ability to perform under deadlines. Post Graduate Diploma in Craft and Design from IICD, Jaipur in 2007.

Professional Experience: Done Projects on Design & Technical workshop for DC Handicraft, Ministry of Textile, India for the below mentioned NGO’s

Nari Chetna sangthan, Patel Nagar, Sonipat, Haryana

Baraju Foundation, East Kaveri Disst, Andra.

All India Karmarth People Development Foundation, New Delhi.

Community Action for Social Transformation, Trunavalli, Tamil Nadu.

Gehlu Gayan Bharti Shaksha Semite, Biwani, Haryana

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Sahayog voluntary organization, Bidar Karanataka Swarna Social Welfare Center, Colachal, Kanyakumari, Tamil Nadu

Designer cum Merchandiser at GAD fashion India Pvt. Ltd, 28/12/2011)  

(15/03/2011 to

Design and Product Development for all subsidiaries Handling independent account like Conforma, 3’Suses, Country Home.

A REPORT ON DESIGN AND TECHINICAL DEVELOPMENT WORKSHOP UNDER (AHVY)


SUKHNAG ARI STAPLE EMBROIDERY I. C. LTD, NOWPORA, KAWOOSA, BADGAM, J&K CRAFT: - STAPLE EMBROIDERY CRAFT Designer and Merchandiser Pearl Global Limited: 12/03/2010) 

(5/01/2009 to

Handling independent account like Next, S Oliver, JCpenney, Redacts

Designer and Merchandiser, Fab World, Jaipur : 29/12/2008)

(10/02/2008 to

Working for Conforama France, Italy, Switzerland, Portugal, Poland, Croatia, and Spain. Handling the entire Conforama design and product development for all subsidiaries.

Sourced new materials keeping view of the current trends of the market.

Conducted cost analysis for the entire product portfolio and controlled list of inputs for production.

Dealt with buying agents and coordinated with QA for inspections.

Trainee Designer, Fab World, Jaipur:   

Designed 1 bed room, 2 living room and 1 dining room collection based on surface ornamentation for, Autumn Winter 2008. Explored different textures and materials and developed bags, curtains, cushions and chair pads. Won Best Diploma Project Award for ‘Exploration of different textures and techniques’ from IICD, Jaipur in Jan 2008.

Intern, Indus Tree Crafts Pvt. Ltd, Bangalore:  

Surveyed and documented the whole process of weaving from yarns to processing of fabric. Designed Bag, cushions, blinds, placemats based on weaving.

Crafts Survey and Documentation, Northern Rajasthan: 

Discovered previously unknown stone craft clusters in Birpur, Ber, Bayana, Pokran in the interiors of Rajasthan. Developed contemporary designs with craftsman and presented the work to Jury consisting of industry specialists and officials from the Govt. of Rajasthan. Later helped the craftsman to present their work at different fairs and hence they got a new market for their products.

Observed the crafts like Terracotta, Straw Products, Sanganeri and Bagru Printing and Leather Craft.

A REPORT ON DESIGN AND TECHINICAL DEVELOPMENT WORKSHOP UNDER (AHVY)


SUKHNAG ARI STAPLE EMBROIDERY I. C. LTD, NOWPORA, KAWOOSA, BADGAM, J&K CRAFT: - STAPLE EMBROIDERY CRAFT

Other Projects Undertaken:   

Visited Virasat festival at JKK, Jaipur and participated by developing few products. Designed for and attended Heimtex Fair, Bombay, Indian Handicrafts & Gift fair, Noida. Designed and Developed Jute based Handicrafts-bags and other accessories, in association with Sabala, Bijapur, Karnataka.

PROFESSIONAL QUALIFICATION:  

PG Diploma, Crafts and Design, IICD, Jaipur 2004-2007 BA, Geography Honors, Gossner College, Ranchi, 2000-2003

COMPUTER PROFICIENCY:   

CAD Packages: Autotex (weave & print) Graphic Packages: Corel Draw, Adobe Photoshop, Illustrator, In design MS Office

A REPORT ON DESIGN AND TECHINICAL DEVELOPMENT WORKSHOP UNDER (AHVY)


SUKHNAG ARI STAPLE EMBROIDERY I. C. LTD, NOWPORA, KAWOOSA, BADGAM, J&K CRAFT: - STAPLE EMBROIDERY CRAFT

A REPORT ON DESIGN AND TECHINICAL DEVELOPMENT WORKSHOP UNDER (AHVY)


Workshop 2012