SEO tips to drive leads and conversions

SEO stands for Search Engine Optimisation. It is the process of improving your website to increase its visibility on the search engine.

The better the SEO is for your website, the higher up your website will appear on the search engine.SEO may seem like a vast and complex subject, but you can still drive results in simple ways.

Here are seven ways to give your business an SEO boost and improve your lead generation.

1. Improve the user experience One of the the simplest ways you can boost your SEO strategy is to enhance the user experience on your website. Beyond that, Google adjusts its rankings based on user behavior. So, if it sees multiple users behaving during a way that indicates a bad user experience, it'll rank you lower.You can achieve a far better user experience in multiple ways, including: ¡

Using more white space on your web pages

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Breaking up paragraphs

2. Craft compelling title tags and meta descriptions An easy way to make your content more compelling is to use your title tags and meta descriptions — that is, the title and text blurb that appears for each page listed in Google search results. When your tag and description are engaging and appealing, more users will click.A quick way to optimize your titles and metas is to integrate numbers and emotive adjectives into both.

3. Optimize your images One way to improve your website images for SEO is to compress them so they don’t make your pages run slowly. Another, though, is to use alt tags for all your images.

Alt tags are pieces of text — short descriptions, essentially — that you attach to images. They give images context in Google’s algorithms, which can help determine the context and relevancy of your page.

Furthermore, they improve the user experience for people with screen readers and provide users with a description if the image doesn’t load.

4. Boost your page load speed When your pages load quickly, users won’t grow impatient and hit the back button. Instead, they’ll stick around to read your content.Ideally, the pages on your website should load in one or two seconds. You can do several different things to help your website load faster, including: ·

Caching pages

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Minifying code

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Limiting redirects

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Compressing images

5. Implement responsive design Responsive design is the practice of optimizing your website for a mobile format. The last thing you want is for users to visit your website on their phones, only to find it’s difficult to use.It also important to ranks in Google. Google ranks websites based on their mobile format, so if your site doesn’t practice responsive design, it won’t rank.

Make sure that each page you design is separately optimized for mobile and desktop formats so that it will look good and function properly no matter what device visitors use.

6. Earn backlinks One of the ways Google determines how highly to rank something is by looking at how many external links lead to it. If a page has been linked to on multiple authoritative websites, Google views it as being more reputable, and ranks it higher.

While it’s good to aim for multiple backlinks on each page, quality is more important than quantity. Rather than obtaining backlinks from fifteen low-quality websites, you should strive to get backlinks from a few highly trusted sites.

7. Harness local search Last on our list of SEO tips is to do local search. Whenever someone searches for a keyword that ends with the phrase “near me” or “in [a specific city or region],” Google recognizes it as a local search, and delivers results based on the user’s geographic location.