Why should you convert your eCommerce website to a Mobile App in 2019?

Why should you convert your eCommerce website to a Mobile App in 2019?

Electronic Commerce or eCommerce websites have changed the way people shop for products and/or services today. Moving over brick and mortar stores, these online shops/stores accessible through smartphones, tablets and computers with an internet connection have brought about a transformation in the shopping habits of people. The ease of shopping from anywhere in the world with a few clicks of the mouse or just a few taps on your smart device makes online shopping a rewarding experience. With the rise in the number of mobile users, the time is ripe for online store owners to convert their ecommerce stores to mobile apps. M­Commerce or mobile commerce is the need of the hour as the number of smartphone users are growing at a phenomenal rate. Going by statistics, the total retail m­Commerce sales in the United States in 2017 was 156 billion dollars. (Source: https://www.statista.com/topics/1185/mobile­commerce/)

The reason for this boom in mCommerce can be attributed to the fact that shopping on mobile devices has a lot of benefits. For when shopping online, there is no need to dress up, go out, buy and bring home your goods. The entire process is done virtually and the products or services are delivered right to your doorstep. This cuts down on time spent on shopping (read in the traditional way) as well as saves fuel cost, travelling expenses and the hassle of standing at the counter to pay the bill.

Hence, it should not be a surprise why mobile eCommerce stores are the new way to shop for everything you need.

How a mobile app built by expert eCommerce developers benefit your business An eCommerce website is good as long as people are using their desktops, laptops or tablets to view and access it. The space constraint in mobile devices and the lack of mobile responsiveness in many eCommerce website design makes for a bad user experience. To add to this, internet connectivity, page speed and a slew of different factors play a role in determining whether an online shopping site will be responsive on mobile devices or not. Therefore, the easy way out for a business is to create a custom eCommerce mobile app that offers a better user experience for the smartphone users.

The reasons why your online store needs to be converted to a mobile app: 1.Better User Experience —Website pages that take longer than a few seconds

to load see a higher bounce rate. A mobile app can avoid this issue as it loads with a finger tap. Not only is the loading time reduced in mobile apps, the screens are quite interactive to keep the users engaged thereby allowing them to stay instead of closing the app. Amazon reports that half of their total customers use the app for shopping. The ASOS Chairman, Brian McBride had mentioned at the Global eCommerce summit in May 2016 that ASOS app customers do more transactions than their website counterparts.

2.Higher Conversion Rate —Shopping carts are often abandoned on desktop

sites due to their slow page loading time. However, apps can solve this very concerning issue. The app customers have a better conversion rate for the simple reason that an app loads faster. Secondly, most people carry their mobile phones everywhere they go and hence, a mobile app is more accessible than a website.

The drop in the abandonment rate is one of the major reasons why an app is much better than online shopping sites.

3.Increase in Customer loyalty —Most

people are browsing hundreds of

websites daily and they may overlook a website in the process or forget about it.

However, once an app is downloaded and installed in their smartphones, one cannot easily forget about it. Hence, mobile apps have a better chance of creating a loyal customer base and keep them coming back to your online shop again and again.

4.Push Notifications —Mobile eCommerce apps can be designed to send push

notifications to the smartphone users. Push notifications are always accessible by the users unless they choose to turn it off. This eliminates the need to maintain huge logs to store phone numbers or having to send updates through SMS or email notifications.

Conclusion The need for mobile eCommerce apps in 2019 In a world where mobile phones are a necessity, it is hardly surprising that businesses should consider a mobile eCommerce app for their business. eCommerce app development is vital for the success of any online business in 2019 and beyond.

A website serves as the first stage of establishing a brand loyalty among the customers but an app goes a long way in driving conversion. As a business should you look at developing an attractive, feature rich and secure mobile app, engage in­ house resources or experienced eCommerce website design services to achieve your business objectives.

Source: https://medium.com/@rajuc/why­should­you­convert­your­ ecommerce­website­to­a­mobile­app­in­2019­120f3a9fa097

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