What Really Matters in 2018 for a Successful Digital Marketing Strategy

What Really Matters in 2018 for a Successful Digital Marketing Strategy The rise of the internet marked a definite shift in marketing strategies as the shift to digital marketing happened. Over the years, the rapid development of new and exciting forms of technology on the internet has been mirrored by the advancement in marketing strategies. While ad banners mimicked traditional pamphlets or billboards, advertisers soon realised the potential of online marketing.

In 2017, online marketing became the biggest budget segment, even surpassing TV marketing for the first time. Digital marketing has become more competitive than

ever before with more and more brands vying with each other trying to grab hold of the short attention span of the users.

Here’s what you need to keep in mind in 2018 to keep ahead of the race: Getting the Right Influencers Repeatedly, surveys have found that millennials don’t pay attention to traditional ads. If it’s obviously an ad, then they will simply ignore it and move on. What digital marketing service providers have slowly realised is that leveraging popular online celebrities’ fan­followings provide better returns on investment.

Potential customers are more likely to watch ads to support celebrities they like, and they are much more likely to buy products or services endorsed by popular personalities they support. Businesses that want to attract a wide demographic need to diversify their marketing strategy towards using social influencers as their brand ambassadors.

Motorola’s launch of the Moto Z and its moto mods relied largely on thirteen influencers and powerful YouTube presences with varying audiences. These led to over 38 million social impressions and an estimated eighty thousand first­time visitors to Motorola’s mod store.

Utilising New Video Technology Videos have long been understood to be one of the most useful digital marketing tools, giving excellent returns and click­throughs. With 3D videos, digital marketing is taking the next step forward. It’s been predicted that within a few years, 3D explainers, particularly the animated ones will become a standard fare for businesses.

To keep ahead, many businesses will start asking for online marketing that includes 3600 videos and Virtual Reality videos. Savvy digital marketing companies should start preparing for it.

Ikea, for example, has a virtual reality setup that allows customers to ‘see’ potential buys in their own homes. Practical and simple, this sort of application that allows for easier home­shopping will have a visible impact on sales in the near­future.

Mobile Marketing The number of mobile searches has won over desktop searches over the past year.

With this news, as well as Google’s Mobile­First Indexing being fully functional, 2018 digital marketing strategies must be strongly mobile focused.

Already, businesses with an understanding of the market dynamics have started

cleaning up their mobile digital marketing strategies. Digital mobile marketing has so far taken into account things like keeping your website compatible with mobile browsers and fully functional as well as fast­loading on any mobile OS and browser.

Truly, the new mobile marketing strategies are required to promote customer engagement. iCrossing’s work with Ashley Furniture was a remarkable case in point.

Ashley Furniture did not even have any online presence, but the campaign created social media pages for the brand and associated them with philanthropic messages, increasing their popularity immensely.

Use of AI for Marketing Starbucks’ chatbot, which helps customers order through voice commands or messages, is credited with its steep increase in Starbucks Rewards membership.

Google’s RankBrain algorithm is a good example of how much AI is already capable of, and businesses that do not learn fast will be left behind. Chatbots are a popular way that digital marketing strategies are leveraging AI, but they are only the tip of the iceberg.

Predictive analytics through AI is already being used to provide an insight on things customers are most likely to respond positively and other user behaviour patterns from large data sets. It will also provide you with better website content that is optimised to reach your target audience.

AI technology is underutilised even by the most influential advertising firms because it is a new paradigm. Experts predict that digital marketing will be revolutionised through the use of AI, and the first signs of it are already present in 2018.

Businesses looking for success must invest in a digital marketing strategy that encompasses all of the above mentioned challenges. Many businesses are reluctant to change, or unaware of how to take the step forward. This is where an experienced digital marketing company may help you with devising the right strategy to promote your brand, products or services. If you are looking to boost your online business with effective digital marketing services, Contact us today!

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