Transforming Digital Search Using Artificial Intelligence The web is a vast storehouse of knowledge and with people becoming more and more internet savvy, search engines have become an integral part of our lives. Companies like Google and Microsoft are actively investing in their respective search engines to keep up with the growing demand for information. However the endeavor does not end there. Search engine providers have to improve the search algorithms continuously, add new features and look into further innovations. Over the years, searching on Google, Bing or even Facebook has seen a drastic improvement, not only in terms of the results they deliver, but also with the accuracy of these results.
Nowadays, we are quite prone to hearing the phrase “Google it�. In fact, Google has monopolized digital search with its robust technology and the ability to deliver accurate results. This is not solely based on the search algorithms and website crawlers, but goes a lot deeper. Using artificial intelligence, the engines can now better adapt to human behavior and predict more tailored search results. Artificial intelligence is changing the way we browse the web, and it is improving faster than we can imagine.