The Social Media Is Going To Change Drastically In 2017 – Here’s How

The Social Media Is Going To Change Drastically In 2017 – Here’s How 2017 has already brought a shower of new trends that are taking the social media platform by storm. According to expert online marketers, this year is going to mark a change in the history of social media. We already saw some glimpses in the previous year, like, the introduction of live videos on Facebook, Instagram Stories, Mobile Optimization of social media platforms, Augmented Reality and Business Chats. Looking back to the second half of 2016, we can say that the first brick has been laid already. This year, the social media giants are going to make these changes more happening and indispensable to the users. However, there will be some new changes as well. All in all, the social media will witness a drastic alteration from the initial chatting platform to an all-encompassing powerful tool for communication and business.

Let us now discuss these changes that are going to create history:

Live Videos Are Going to Be Bigger and Better Twitter’s Periscope popularized the idea of Live streaming. Facebook joined the bandwagon soon and created Facebook Live in 2016. Within a few days of its launch, it became a regular habit of Facebook users. People started to give out messages, cover events and tours with the help of this Live video streaming tool.

And, what’s more?

Businesses took the first chance to plunge into the world of random live videos to market their products, services, etc. According to the Social Media Examiner, about 14% of global marketers took this opportunity to reshuffle their marketing strategies with Live.

In this year, we can already foresee the immense popularity that the Live videos are going to garner in the marketing industry. Surveys reveal that more than 40% of millenial marketers will use interactive live videos to create awareness of their brand.

So, if you are not utilizing Live videos to promote your business yet, contact an efficient digital marketing company as soon as possible. They will tell you where to give more attention, which platform will sprout better results and how to plan your marketing strategy effectively.

How can you benefit from this trend?

Take live videos to showcase your products and/or services. You can also take your global clients on a brief tour of your office infrastructure, work culture and corporate events, etc. to sow the seeds of trust and loyalty in their minds.

Utilization of Messaging Apps for One-on-One B2C communication Social Messaging has taken on a huge turn in 2016. Now, consumers can directly communicate with the brand through social messaging apps like Facebook Messenger, WhatsApp and Viber.

According to Forbes, Over-The-Top messaging or OTT messaging is taking the brands to another level of social communication. And, the consumers are simply loving this trend. In fact, about 62% of millenials are becoming loyal to those brands that use social messaging in their communication with customers.

Whenever they have some queries, they can directly resolve it then and there, without sending e-mails and trying their patience for replies. Contact your social media marketing team to incorporate OTT messaging into your current marketing strategies.

How can your brand exploit this trend to enhance its identity?

Let your customers ask questions, vent out their emotions and evaluate the quality of your products/services through messaging apps. Give them individual attention and respond to their queries effectively. Resolve them as soon as possible so that they can rely on you and your products. Social messaging will definitely open a new channel of communication between you and your customers.

Platform Standardization 2016 witnessed the beginning of an interesting trend regarding the social media platforms. The margins that differentiated their varied features and unique distinctions started to blur.

For example, Snpachat was primarily all about sharing momentary content until Memories was launched. On the other hand, Instagram was about sharing the best of our photos and videos until Stories came out, that encouraged users to share content in the characteristic “Snapchat” format.

Again,YouTube has already started experimenting on “Community Features” to share image based texts like you do in Facebook. On the other hand, Facebook Messenger is working on disappearing messages like Snapchat.

We all know that Twitter is the go-to platform for latest news and updates, right?

But, Facebook is slowly gaining on in this field to prevent the news-savvy users from migrating to another platform.

To sum up, all the social media giants are hell bent to make their users stick solely to their platforms. Therefore, the moment a new thing is introduced by one of them, others start renovating their platform to integrate the same features for their users’ benefits.

How can this benefit your business?

Well, you can develop a concrete marketing strategy covering only the major social media platforms as you are going to get similar features everywhere. This will reduce your work to a great extent.

Augmented Reality is going to take Prime Position 2016 saw the emergence of Pokemon Go, an augmented reality game that gained huge popularity within a short span of time. Snapchat’s Selfie Lenses also hyped the concept of Augmented Reality. Now, Facebook is also planning to experiment

with Augmented Reality in the form of Masquerade, a live filter and selfie app.

Marketers believe that the AR technology has space to improve and grow beyond those silly rainbow pukes. In fact, the incorporation of AR into the social media can drastically change the way businesses interact with their clients.

How to exploit this new trend for business benefits?

With the help of Augmented Reality, you can create visualizations for your customers to enhance engagement. Create innovative web apps and attract potential customers to your brand. The delight of finding virtual objects in the real world is unmatched. You can easily exploit this trend to boost your marketing campaigns.

Thus, you can see the social media is going to lead the online marketing industry in 2017 and beyond. If you do not want to stay back, pull your socks up and innovate your strategies according to the latest trends. Wish you all the very best in that!

You can read the full content: https://www.linkedin.com/pulse/social-mediagoing-change-drastically-2017-heres-how-raju-chakraborty?published=t -------------------------WebGuru Infosystems Email ID: enquiry@webguru-india.com Phone No.: +91-33-40200844 Mobile No.: +91-9831159354 Visit Us: http://www.webguru-india.com Stay Connected Via: https://www.facebook.com/webguruinfosystems https://www.linkedin.com/company/webguru-infosystems-pvt--ltdhttps://twitter.com/webgurutweet