The Most Influential Trends of Digital Marketing for 2017

The Most Influential Trends of Digital Marketing for 2017 Digital marketing is at a remarkable place at the moment. And the industry will register a strong growth in 2017. Now is the time to think what will be the industry disruptors for the upcoming year.

1. Live video streaming will get even more popular.

Live streaming of video is immensely popular because of the all-pervasive use of smart phones and faster internet. Digital marketers have eagerly adopted live streaming of videos on Facebook, Twitter and Snapchat. Chewbacca mom's “It's the simple Joys in Life� is the most popular FaceBook Live stream video that has attracted 164 million viewers since its inception. It is an undeniable fact that customers love watching videos whether for entertainment or education.

2. Video ads will dominate in future.

Video Ads are gaining high acceptance among users and it will see a dramatic increase in the coming year. Youtube is most popular in featuring video ads. Video ads are frequently getting featured in search engine page results. This reflects acceptance of video ads among users/viewers.

3. Use of data visualization tools will rapidly grow.

Data is at the heart of market research, however, it is difficult to process raw data.

Hence the need for data visualization tools. Data analysis tools such as QlikView, Tableau, Domo, Chart.js., Raw, Dygraphs, ZingChart, InstantAtlas, Timeline, Exhibit, FusionCharts, Visual.ly, WolframAlpha are highly sophisticated and immensely helpful in data interpretation.

4. Native advertising will blow up in usage.

Brands are using native advertising to attract customers and promote their product. Native advertising will thrive in an Adblock-rich digital environment and continue to show an upward trend. Buzzfeed takes advantage of native advertising to generate revenue.

5. Social media will not fizzle out.

Weakening of social media popularity is a far cry from reality. Social media will strongly target conversion rate that will lead to funnelling existing customers into sales. Snapchat, a relative newcomer to the social media platform allows brands to share rivetting video content to convert viewers to fans. Las Vegas had tied up with snapchat celebrity DJ Khaled to launch its snapchat channel. DJ Khaled with his authentic and unabashed personality has gained 6 million followers on snapchat and was able to pull all his fans to the watch the upcoming events in Las Vegas.

6. Virtual reality(VR) will continue to add zing to content marketing.

VR is the next big trend in content marketing in 2017. Samsung, Homido VR, Google Cardboard, Bobo, Freefly, View-Master, Fiit VR and Merge offer the most popular VR headsets. 3D 360° movies are very popular on YouTube. Brands are increasingly using VR to allow the customers to relive a close to reality experience. Official sponsors of Wimbledon, Jaguar, has created a VR experience for fans to walk in the shoes of Andy Murray, the defending Wimbledon Champion and step into the historic court of Wimbledon.

7.High quality interactive content.

Interactive content will reign supreme in 2017 and brands are embracing this trend very quickly. Interactive content comes in the form of quizes, calculators, polls and contests. Buzzfeed frequently uses quizes with its content that provides a much more delightful experience than static content. NHS, a healthcare website uses a healthy body weight calculator, different financial sites feature loan repayment calculators, Guardian features an interactive WWI documentary, GE and Siemens feature interactive games on their site. In order to bring about high user engagement, future content marketing will highly depend on interactive, high quality and unique content.

8.Development of mobile apps will be at full throttle.

Searches on mobile is poised to outperform searches on PCs or tablets in 2017.

Live Video streaming apps will continue to dominate next year. Periscope is a highly interactive

live streaming app for Andriod and iOS that brings in multiple users from different time zones to learn, teach and participate in Q&A style videos. Meerkat allows live video streaming for Twitter users. Apps like amazon go, “google space” and musical.ly are creating enormous buzz in the online space that are poised to make us rethink the way we shop or order online using the app based platform.

App indexing – Google's latest offering will highly encourage app developers in 2017.

9. Mobile wearable devices are showing an uptrend.

Mobile wearable devices such as Apple Watch Series 2, Garmin Forerunner 235 etc are becoming increasing popular. Digital marketers will optimize their websites and platforms and start promoting them through these wearable devices. In the future online experiences will need to be optimised for such small screens to ensure high quality user experience.

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You can read the full article: https://www.linkedin.com/pulse/most-influentialtrends-digital-marketing-2017-raju-chakraborty?published=t

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