The importance of White Space in Website Design In terms of website design, whitespace is the space left between graphics, texts, columns, margins and those components that make up a design. It is that space which is intentionally left blank for the better readability of the website. White space does not mean the space should be white. Technically, it can be referred to as empty space or blank space and can be of any color, provided, it does not contain any design element / pattern in it. It generally allows users to organize different elements of design for creating a clean content.
Whitespace is important because it can improve the readability and usability of the website design. Viewing and following through a website needs to be as easy as relaxing. A balanced use of empty space in between design elements along with its sensitive use in the typography can create a sophisticated and elegant look for upscale brands. These white gaps can be active or passive. When it is used to lead a user from one element to the other it is known as active space, whereas the passive form is the unconsidered space between elements. Passive space creates a breathing room for the eyes. Both these types can be manipulated by the designer.