Steps To Consider Before Making Major Website Changes

Steps To Consider Before Making Major Website Changes

In today’s competitive business landscape, a website is arguably the most important medium for your business to reach out to your customers and drive competitiveness. And considering the dynamic nature of the website trends, you ought to consider making relevant changes to your business website to keep up with the times.

However, just picking up some design points online and incorporating them to your website would not help your business but instead can leave a negative impact. Any website change, no matter how small, can have major implications for your business. So each change that you (or your website design service) make/makes must be carefully thought out.

What you must consider before making major website designing changes According to websitehostingrating.com, as of January 2019, there are over 1.94 billion websites on the internet and counting. Hence, it's understandable that for your website to stand out amidst scores of others, the changes must be precise and absolutely essential. Let us find out more about these changes in the following section.

1. Know Your User­ This is perhaps the most important point that you should keep in mind while making the website changes. Remember, your customers are the life­blood of your business, and your website is the medium through which they interact with you online. So, before redesigning your website, think from the perspective of your customers ­ what are their preferences? How do they browse and reach you? What do they do after reaching your site? Keeping these and more customer­ centric points in mind will help your site deliver a holistic experience to your users.

2. Use Analytics­ A proper analytics by your in­house team or an experienced website design company engaged by you can help you understand as to which sections of your site are working and which are not. Answering important questions such as which pages are least visited, what elements in your website users interact with the most and for how long, and how they navigate and respond to the CTAs will help you in taking major decisions. The decisions will be regarding the sections of your website to be kept unchanged (the ones working perfectly,) and the ones to get rid of.

3. Research your competition­ Checking out the websites of your competitors is a great way to figure out how you could benefit from following similar tactics. If your competitor is doing better in some areas, try to analyze why. A good practice is to compare the website of your top competitor with that of yours. While comparing, analyze from the customers’ perspective and make note of the required changes, then let your website design services to incorporate the same in your site.

4. Refresh your content­ Once you know your target audience it’s time to create new content and refresh or refurbish any old ones, to fit into your new website design. Posting relevant content is one of the most important factors that impact the ranking of your website.

5. Build around your Site Organization­ Once you have successfully completed the above steps, it is time to pay attention to your site’s organization or architecture. While a good webpage architecture will boost your rankings, poorly organized pages can pull you down the SERPs. So pay close attention to the link structure, watch out for broken links, use 301 redirects wisely, and be careful about outdated and duplicate content....Seems like too much info to wrap around your head?

Contact a reputed website development company to take care of it all.

6. Optimize for SEO­ Organize your website changes around your SEO goals. Ask your website design services to pay close attention to common SEO factors such as titles, meta descriptions, permalinks and keyword incorporation.

7. Be Responsive­ As of January 2019, the number of mobile internet users was about 52% of the global population (Source: wearesocial.com). So, your site must be responsive – fitting comfortably across mobile screens of all shapes and sizes in order to drive a better user experience. Also, since mobile responsiveness is one of the major ranking factors on Google, it is important that your site displays the same and makes the cut.

And Finally…

Back it all up! Any number of things can go wrong during the modification process, so make sure you create back­ups of all the relevant online resources. By following the above mentioned steps you can be sure that your website modification process remains in line with your business and brand goals, relevant to your customers, and garner a better ranking on the SERPs. And just in case you feel overwhelmed by the process, consider talking to a top website design company to take care of the nitty­gritty for you, so that you can focus on your business goals.

Source: https://www.techdirectory.io/articles/steps­to­consider­before­ making­major­website­changes­491 ­­­­­­­­­­­­­­­­­­­­­­­­­­ WebGuru Infosystems Email ID: enquiry@webguru­india.com

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