Social Media A Game Changer in the World of Logo Design Before the advent of the digital age, businesses used to design logos that went well with their business cards and letterheads. The logos allowed them to go for an easy branding exercise without being overly concerned about their implementation across marketing channels. However, logo design or rather, the objectives of logo design have changed considerably with the rise of the social media platforms. Furthermore, the growing penetration of smartphones has brought about a significant change in the way people communicate and consume content. As a result, logos that are created for the traditional space do not go well with the social media profiles. Here’s how the approach to logo design has changed with the increased use of social media platforms.
The need for conforming to tiny sizes If you look at the present scenario, businesses increasingly leverage the social media for interacting with customers, for these provide arguably the easiest and cheapest way to reach out to the latter. In other words, social media is now the key to brand engagement. Since smartphones are widely used to access the social media, a logo design company, while creating logos for its clients, should ensure the sizes of the logos remain small