Key SEO Tips For An eCommerce Website

Key SEO Tips For An eCommerce Website

If you are an eCommerce business owner or are even starting to think about moving your business to the web, there’s no better time than now. As per the findings of statista.com, the number of people buying online is going to exceed 2.05 billion by 2020. So these are exciting times if you are an eCommerce player, or want to enter the arena.

But wait. You are not alone…

There are hundreds even thousands of eCommerce players who are trying to make it big on the web. And even having the best products and excellent services is just not

enough in the highly competitive eCommerce space today. You need to be the first thing the customers think of when they are in need of buying something. And the best way to achieve this is through eCommerce SEO. The one thing all SEO services agree on is that if you are not on the top of the SERPs, then you are probably losing out on clicks which convert. In order to survive against the giants of the eCommerce space (think Amazon) you need to be able to occupy that coveted position in the search results.

To help you do just that, here are some key SEO tips that you can apply to your eCommerce site.

Keyword And Competitor Research Proper keyword research is the key foundation of any eCommerce SEO strategy. You need to invest some quality time in understanding your customer niche. Think in terms of the buyer: what would they search for when they are likely to buy your product? Target long­tail keywords with a high buyer intent as these are more likely to convert into sales.

Also, take time to analyze the top performers in your segment. What are they doing right? By understanding the winning strategies of your competitors you will be able to emulate their tactics and improve your performance. If possible, take the help of a top SEO agency to boost your SEO efforts.

Site Architecture Once you have identified the keywords you will be targeting, the next item to tackle will be your site architecture. Make sure all your products are categorized and the relevant pages are linked in a coherent manner. Pay special attention to on­page SEO: include the keywords you want to rank for. Take care of the title tags, meta­ descriptions and link structure. Avoid broken links at all costs. Seems like too much to handle? Ask a top eCommerce development company to help you.

Optimizing User Experience A good user experience can go a long way towards boosting the ranks of your website. If customers keep coming back for more, then you are sure to drive more traffic, more sales, and consequently, move up the SERP ladder. To do this you need to make your site’s navigation user friendly. Categorize all your product pages and make sure they are reachable from your home page. Your eCommerce website design services can help you with this.

Also, write an informative and compelling product description, use high quality, lightweight images to ensure the pages load faster. Finally, wrap it all up in a responsive layer to ensure your site is viewable on all devices. These can help to improve your eCommerce website design to a large degree.

Dynamic URLs: Taking care of the URL structure of your eCommerce site is important, for it can lead to the issues of poor indexing, ranking and user experience. The URLs should be set right the first time only rather than going about it later and invite more ranking and UX issues. An eCommerce site generally uses dynamic URLs that change every time a product or service is searched by the customer. Even though the system generated dynamic URLs have benefits for the eCommerce portals, they have their limitations as well when it comes to SEO. Since the database driven dynamic URLs are not SEO friendly due to their changing format, they are needed to be converted to static ones for SEO purpose.

Schema The Schema coding standard can be used by developers to provide additional information about the eCommerce website to the search engines. The information can be in the form of rich snippets, reviews, and ratings. By using Schema, you can display important information about product launches, pricing, discounts etc in the SERPs to offer a better user experience.

Take Care of Comments The comments and reviews section of your eCommerce site is very important as it allows you a peek into customer feedback. Always be sure to promptly address any customer grievances as this increases the authority of your site.

Periodic SEO Audits Finally, you need to take advantage of regular SEO audits, preferably done by a top SEO agency, to understand the performance of your eCommerce site to ensure that your SEO efforts are taking you in the intended direction.

Conclusion Globally the eCommerce market is worth over $22 trillion. With a large number of players entering this thriving space every day, you need to be on top of your performance and SEO to make sure your customers can take advantage of your quality services. By applying the above tips in association with a top eCommerce development company can help you achieve your desired targets.

Source: https://webguru­infosystems.tumblr.com/post/185058037986/key­ seo­tips­for­an­ecommerce­website

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