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Digital Marketing Trends

To Look Out For

2018

In

1 CHATBOTS AND VIDEOS The integration of AI enabled chatbots into the website to provide a prompt and seamless customer service will see a rise. Acceptance of chatbots by customers in 2017- Industry wise INDUSTRY VERTICAL

CUSTOMER ACCEPTANCE

Online Retail

34% 27% 25% 20%

Healthcare Telecom Banking

Source: Statistica.com

The integration of 3600 videos in a website, live streaming & the use of longer videos on YouTube & Facebook will increase as well.

2 APPS WILL RETAIN THEIR

IMPORTANCE

Google App indexing will see the increased use of customized apps by end customers leading to better revenues for businesses.

3 LEGAL REGULATIONS TO MATTER MORE

With GDPR coming into effect in 2018, companies will have to be serious about how they handle consumer data. The forecasted fines to be collected by the EU will be to the tune of 23 million USD.

4 CHANGING SEARCH ENGINE ALGORITHMS AND THEIR IMPACT ON CONTENT Content creation will reflect the changing search engine algorithms. The best way forward would be to create content that is original, informative, & relevant.

5 USE OF SOCIAL MEDIA

INFLUENCERS

BY ESTABLISHING AN ORGANIC RELATIONSHIP WITH BUSINESSES.

enquiry@webguru-india.com +91-33-40200844, +91-9831159354 +91-8420197208 An ISO 9001:2015 Certified Company

www.webguru-india.com

Infographics for Digital Marketing Trends in 2018  

Want to apply the latest digital marketing trends when making a strategy? Know more about the trends here: https://www.webguru-india.com/blo...

Infographics for Digital Marketing Trends in 2018  

Want to apply the latest digital marketing trends when making a strategy? Know more about the trends here: https://www.webguru-india.com/blo...

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