Digital Marketing Trends
To Look Out For
2018
In
1 CHATBOTS AND VIDEOS The integration of AI enabled chatbots into the website to provide a prompt and seamless customer service will see a rise. Acceptance of chatbots by customers in 2017- Industry wise INDUSTRY VERTICAL
CUSTOMER ACCEPTANCE
Online Retail
34% 27% 25% 20%
Healthcare Telecom Banking
Source: Statistica.com
The integration of 3600 videos in a website, live streaming & the use of longer videos on YouTube & Facebook will increase as well.
2 APPS WILL RETAIN THEIR
IMPORTANCE
Google App indexing will see the increased use of customized apps by end customers leading to better revenues for businesses.
3 LEGAL REGULATIONS TO MATTER MORE
With GDPR coming into effect in 2018, companies will have to be serious about how they handle consumer data. The forecasted fines to be collected by the EU will be to the tune of 23 million USD.
4 CHANGING SEARCH ENGINE ALGORITHMS AND THEIR IMPACT ON CONTENT Content creation will reflect the changing search engine algorithms. The best way forward would be to create content that is original, informative, & relevant.
5 USE OF SOCIAL MEDIA
INFLUENCERS
BY ESTABLISHING AN ORGANIC RELATIONSHIP WITH BUSINESSES.
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