How Will Google’s Test My Site Update Benefit Website Owners? Google has a user-centric approach toward every business always. It aims to provide the users with the best experience and it has, all these years, uncompromisingly served to achieve that goal. Regardless of how big your business is, if it does not appeal to the users for any reason, Google will never rank your website at the top of its Search Engine Results Pages (SERPs). All its algorithms and updates have rolled out time and again to enhance user experience in terms of content relevance, quality and mobile-responsiveness. In fact, the loading speed of a website on mobile devices has become one of the most important criterion to rank it on the SERPs.
So, do you know where your website stands with respect to loading speed? Before we get to that,let us discuss the importance of page loading speed for user experience.