How to Use Your PPC Campaign To Increase The Conversion Rate

How to Use Your PPC Campaign To Increase The Conversion Rate PPC or Pay Per Click is an internet business model wherein a company uses advertisement on its host website to get traffic and earn money when a user clicks on the advertisement. Associated with first­tier search engines, PPC campaigns have become one of the leading ways to drive to traffic to the website and further increase the conversion rate. While the campaign starts with implementing the right keywords to bring in desired traffic, it is critical to converting the visiting traffic to the website. PPCs can be tricky but if these can hit the right spot, the reward is indeed sweet! The amount of conversion that can be driven by PPC campaigns is massive. But how should you go about it?

Methods forming part of the PPC Management Services Here has been summarized a few very effective and fail­proof methods, as stated by PPC experts, of increasing the conversion rate using the PPC campaign. Keep reading to find out more.

Utilize The Concept Negative Keywords To begin with, negative keywords are defined as those keywords for which you don’t want your ads to show. Negative keywords are considered to be one of the best strategies if you are looking to increase your conversions. To further elucidate the concept of negative keywords, here is an instance. You run a job site and at this moment you do not have any jobs for “content writers”. The keyword “content writer” thus becomes a negative phrase. When a person searches for “jobs for content writers”, your ad will not be displayed. You can use it to highlight some other keyword for which you can offer something to the customers. This is extremely advantageous because if your PPC ad is not displayed, a customer would not click on it, which will help them save their time, and reduce disappointment.

This will also decrease the bounce rate for your website. If you want your website to get quality traffic, which ultimately hinges to a conversion, this is the best practice to adopt. By recognizing the negative keywords, you can allow your budget to last long while also reducing the cost per conversion.

To identify the superfluous negative keywords, you can view your search term report and remove the same from the list. Classify these under a list called “Negative Keywords” and that should do the trick.

Ace the Art of Remarketing As often described by top marketers, remarketing is a strategy that is a sure success.

Well, it is targeting all those people who have visited your website earlier but did not convert. This is effective for new businesses who are looking to increase their clientele list. Sometimes, it is not easy (or possible) to impress and get conversions from the first visit. This is where the concept of remarketing comes to play. When remarketing, you offer the same ads to the same clients for a certain period of time.

Your motive is to get them back to the website. Clicking on the ad shows a prospective conversion, but you have to be consistent and show more PPC ads featuring your services.

According to the top marketers, for this particular strategy, there is not much that you can lose. But if you are persistent, the results can be fruitful, for you get more conversions. What was once lost can be yours! And this significant strategy can be used for your PPC campaigns, email marketing, social media marketing, mobile marketing, etc. In fact, it can be very deduced that remarketing can help you get back your cold leads.

Work on Your Click Through Rate (CTR) The oldest trick in the book­ to increase the conversion rate, you need to increase the number of clicks on the ads. Click Through Rate (CTR) is simply defined as the number of visitors coming to your web page by clicking on an advertisement (even hyperlinks on emails are included). CTR is calculated to understand how well the ads and keywords are performing. The formula for calculating is simple. The number of clicks on the ad is divided by the number of times the ad was featured, i.e. Clicks/ Impressions *100 = Click Through Rate. For instance, if you have 100 impressions and 10 clicks, then your CTR would be 10%.

To increase the conversion rate, you need more people to click on the ads. And to do the same, you need to ensure that you are targetting the right audience. Use parameters such as geographic location, demographics, etc to target your ads to the appropriate audience. Also, make your title not only sound attractive but also look great. Capitalize each of the first letters for people are tend to click on an ad that has capitalized letters. You should also learn to place your ads strategically for it should get noticed. The more visible it is to the people, the higher the chances of getting clicks. With increased CTR, your conversion rate also increases. So work on your CTR! Work on Your Landing Page Your landing page is your golden ticket to more conversions. It is, in fact, the best marketing investment you will ever make. Rather than introducing long content to the landing page, make it interesting by syncing the content with the ad campaign.

For instance, your PPC ad is all about how the customers will get a huge discount on buying something from your website. Interested people, click on the ad, and it takes them to the landing page. But alas! Nothing about the discount is mentioned on it.

Only long content about the product. This will infuriate the person (for wasting his time) and further leave your website immediately, triggering a high bounce rate.

Hence, it is important that you update the landing page as according to your ad.

This particular strategy will help you improve your Quality Score that is used by Google to measure the overall performance of your PPC ad campaign. The higher your score, the more relevant your PPC ad becomes. The more relevant your PPC ad, the less will your cost per click (CPC).

The landing page should include call­to­action. This helps the visitor understand what he/she is up for. Use the landing page to inform the visitors of what you are offering, in the briefest way possible. This will retain reader interest, further boosting conversion. Focus more on the layout of the landing page­ the CTA button should be present visibly, the landing page content should align with the ad copy content and the readability of the website should be more. This aids overall conversion.

Don’t Forget to Track Your Conversions While all the above­mentioned points and strategies are extremely useful to increase your conversion rate, you should have an idea about the existing numbers to ensure that the campaign is run appropriately and effectively. Focus on how the existing PPC campaigns are performing. Look out for their conversion rates. This will help you identify the best PPC campaign for you. If you want to increase your conversion rate using your ad campaign, you first need to determine which is the best one for you. Constant tracking can fetch your campaign desired results.

Running a PPC ad campaign can be frustrating and it might not always fetch you the desired result within the designated period of time. But truth be told, we all need PPC. If you want your website to perform well, you need to run the PPC ad campaigns. These campaigns help raise awareness about the brand and is critical in making a conversion. In fact, PPC campaigns help raise 80% of brand awareness.

Hence, use the PPC campaign to your advantage and jump start your website to the next level of success. Hire the best PPC management services today and drive a substantial traffic to your website.

Source: https://webguruinfosystems.blogspot.com/2019/01/how­to­use­ your­ppc­campaign­to.html

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