How to Save Money on Google Ads

How to Save Money on Google Ads The global shift towards digitization has meant the cyberspace is filled with millions of websites belonging to every possible genre and vertical. However, intense competition has made the task of grabbing customers’ eyeballs for specific websites a challenging affair. This is where Google Ads can be of help in driving higher revenues. It is a customizable and cost-effective platform that allows you to determine the ad copy, budget, and when and where to display the ad. Further, the Search Terms report lets you track the efficacy of your campaigns and optimize them depending on their earlier performance.

If you have recently launched a startup and are daring to dive into PPC (payper-click) on Google Ads, you may have two queries in mind. First, is PPC an expensive medium and second, whether it can deliver the desired results instead of being a drain on your resources?

To answer these queries you need to understand Google Ads. It is a scientific and measurable tool wherein you can monitor every step of your ad campaign thereby preventing wastage on resources. Also, based on your budget, you can restrict your ad campaign to a limited time and area by using the customization features of Google Ads. Thus, with low budget campaigns, you can derive visible results provided you adopt the right strategies.

To know how to save money on Google Ads, read what the experts delivering PPC services have to say in the following segment. # Effective Ways to Save Money on Google Ads Check out the following points to save money on Google Ads and make the best of your PPC budget.

1. Specify Your Keywords When it comes to the low budget campaigns, you need to invest in one or two good keywords rather than random ones. These keywords need to be specific and not an umbrella term like “SEO”. For example, instead of targeting the random keyword “SEO”, you can add similar ones like “SEO service provider”, “SEO service company”, or “SEO services”. In fact, you can also use long tail keywords like “cost of SEO services in Delhi.” The reason being someone finding only “SEO” in your ad campaign may end up clicking your PPC ad, scroll through the content for one or two seconds, and then leave the page.

This can enhance the bounce rate of your site and waste money. (Fun fact: according to a survey by Sweor, it takes about 0.05 seconds for average users to form an opinion about your web page and determine whether they’ll stay or leave!) Therefore, targeting such a wide audience may not offer you the optimum results.

Specificity is the key on Google Ads to enhance the Quality Score and elevate the ad rank. Also, the more specific you are, the more qualified leads will be driven to your site. This means, your keywords almost or exactly match with their search terms, and since they are actively searching for the products or services you serve, the chances of their conversion are higher. Long-tail keywords are more effective in this regard. Longer phrases are not only less competitive, but they also cost less per click. Additionally, they are more likely to be relevant to your ad.

The Keyword Planner of Google Ads is a useful tool that helps you to research and find keywords. Here, you can explore keyword ideas based on the service or product category. Usually, you have to pay less for keywords with lower competition. Keyword Planner combined with Google Instant can help you find such less competitive keywords. Also, forecasts, such as predicted clicks and

estimated campaigns provide an idea of how a keyword may perform for a given budget. Keeping a track of these metrics is crucial should you look to spend money wisely.

2. Add Negative Keywords One of the golden tricks to specify the keywords is to add the negative ones.

This is due to the fact that sometimes your ad can be triggered by search terms that may contain some part of your keywords but are not relevant to your advertisement. Let’s explain it with two examples.

If you target the keyword “web design”, then people searching for “web design academy”, “web design tutorial”, or “ebook on web design” can view your ad and click on it inadvertently. This can be a drain on your resource as such visitors won’t give you business. To prevent such an occurrence, you can use the ‘add negative keyword’ feature and remove the above-mentioned keywords that are irrelevant to your business.

Also, suppose you intend to sell cars and their accessories and you have picked “car” as a broad keyword, which leads the ad to be displayed when someone searches for car games. There is no assurance that they seek to buy a car in real life. Therefore, it’s ineffective to entice them with the ad.

According to the PPC management services, adding negative keywords would solve the irrelevancy issue and ensure that every dollar spent on Google Ads is directed toward getting qualified leads.

The Search Terms report of Google Ads can be useful in this regard. Its “Dimensions tab” allows you to check which search queries triggered your ad.

Thereby you can modify the keywords or add more words to the negative keywords to make every penny of your PPC amount count.

3. Enhance the Quality Score The ultimate objective of the Google algorithm is to enhance user experience (and so should be yours!). With that objective, the Ad Rank metric determines the quality and relevance of your ad.

In order to obtain a better rank, you can either increase the bidding amount or boost the Quality Score. When you are on a tight budget, try to improve the Quality Score. A high Quality Score lowers the necessary bid amount to get your ad placed on the same rank.

You may try the following strategies to enhance Quality Score:  Increase the click-through rate (CTR) by making the ad copy appealing.  Ensure that the keywords are relevant to the respective ad and the content of the landing page is connected to the ad copy.  Delete any irrelevant keyword with Quality Score less than 5.

4. Target the Right Audience One of the basic, but most often overlooked ways to reduce excessive spending on Google Ads is targeting the right audience. Avoid the pitfalls like targeting the wrong location and bidding on the wrong days of the week or

time of a day.

The best thing about Google Ads is that here you can obtain very precise data.

All you need is to track the performance of your ad campaign. For example, if you look to know the best time to run a PPC ad, try the following steps:  Go to the Dimension tab  Choose the drop-down box for “View”  Select Time > Day of the Week or Hour of Day This report will show the performance metrics for the campaign by “day of the week” or “hour of the day” based on your preference.

If you want to change the bidding amount for a particular time, go to the Settings tab of the campaign and select “Ad Schedule”. Here, you may bid up or down for any hour of a day or day of the week.

Conclusion If you have come to this section, you must have well understood that data analysis is the key to spend wisely and save money on Google Ads. Regularly checking the AdWords performance is a healthy practice to make necessary adjustments in your keywords or bidding time and thereby staying within your budget. Or you can hire experienced digital marketing services to reach your objectives.

What is your take on saving money on Google Ads? Comment below and let us know!

Got a query? We are listening.

Source: https://www.linkedin.com/pulse/how-save-money-google-adsraju-chakraborty/

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