How To Reduce The Bounce Rate Of Your eCommerce Website? An eCommerce platform is arguably the best way to showcase your products and services on the internet. The only issue is that you are not alone in doing so, for there are scores of competitors targeting customers that you intend to convert. You may have a strong digital marketing strategy bringing lots of traffic to your site. But, if your sales are still not going up, the first point to check is the bounce rate of your website.
What is bounce rate? This is the percentage of users who have visited your website but did not stay there or have left after visiting a page or two within a few seconds. This percentage can be derived from various analytics tools e.g. Google Analytics. If the tool shows a bounce rate of say, 60% it indicates that 60% of users visiting your site did not go beyond clicking on the home page or an internal page. Just remember that higher the bounce rate more the number of customers that leave your site.