How to Optimize for Featured Snippet and Earn More Traffic

How to Optimize for Featured Snippet and Earn More Traffic The featured snippet is the search result that is displayed on top of the first SERP (Search Engine Result Page). The position that a featured snippet occupies is usually known as “position zero”. This is due to the fact that a featured snippet is the top organic result that comes right after the ad. Featured snippet provides the marketers with a fair chance to acquire greater visibility, drive traffic to their site, boost conversion, and thereby beat the competitors. Moz reports that the ClickThrough Rate (CTR) is increased from 2% to 8% when it’s placed in a featured snippet. Today, we will discuss on optimizing content for a featured snippet on Google since it is arguably the most popular search engine. But before that, let’s take a look at the distinct types of featured snippets. # Main Types of Featured Snippets The first step to accomplish when you seek to rank for Google’s featured snippet is to decide which type of snippet you are targeting or your competitors are ranking for. If you want number list featured snippet, you cannot write the content in a paragraph format. Go through the following passages to learn about various types of featured snippets and pick your preferred one for the next content. 1. Paragraph Featured Snippet This is the most common type of featured snippet. Studies reveal that 81.95% of all the featured snippets are in a paragraph format (source: Moz). For example, take a look at this: https://www.google.com/search? ei=aNASXsacF9v9gAahk7KoAQ&q=what+is+seo+writing&oq=what+is+seo +&gs_l=psyab.3.0.0l10.10084.11496..13046...0.1..0.182.1843.0j12......0....1..gwswiz.......0i71j0i67j0i131j0i273j0i273i70i249.vOKHVgUGCks 2. Bullet List Featured Snippet Such featured snippets display various aspects/areas/types related to a topic/process. Here’s an example:

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