How To Develop A Business-Friendly Travel Website It has been observed that people often visit online travel sites to get information while planning a trip to a particular location. However, given the presence of a large number of travel websites, people tend to visit only a few ones. This is where the real challenge lies before website designers to not only attract the attention of users but to keep them engaged as well. By creating a travel website(s) that is aesthetically pleasing, rich in content, and easy to navigate, you can stand apart and make the first big impression. Why travel websites should have the WoW factor? Travellers struck with wanderlust normally visit websites to get information about places. If such sites have stunning imagery of places that capture the imagination of users you can safely win half the battle of perception. However, if the travel website does not support proper navigation or should users find it difficult to carry out activities like booking, users can simply shun it for its competitor. The following reasons explain the importance of having a good travel website design. •
Your website is an online destination for users to get information about the travel agency or the places to visit. So, it should engage them in the first place
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If users like the website there is every likelihood of them staying there and recommending the same to others
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It is the online address that you or other stakeholders will guide people to visit
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The website would help customers form an opinion of the travel agency even before they decide to engage its services
Let’s discuss the factors that influence a good travel website design.