How to achieve content marketing success with social media statistics

How To Achieve Content Marketing Success With Social Media Statistics

“ Social Media is addictive precisely because it gives us something which the real world lacks: it gives us immediacy, direction, and value as an individual “ – David Amerland Do you have a social media account ?

I am sure my question might sound a bit weird to you. Well, I am sure you do!

Nowadays, we barely find someone who does not have a social media account. Digital is the era & going social is the demand of the digital era.

How Can The Social Media Help You Gather Data?

The social media has gone through a series of changes in the recent years. Previously, one used to

access the various social media channels through the PCs and laptops. But, with the advent of Smartphones and high­speed internet connectivity, the pace of change has been accelerating constantly. Nowadays, people love to stay connected on the go, revealing valuable information about their whereabouts, activities, events, likes, and preferences.

Picture this: You go out on a luncheon with your family to a nearby restaurant and you click pictures, upload those on Facebook with the restaurant’s name and short review on the quality of food. People who follow you are able to get an idea about your likes and preferences from a simple image. Thus, technology has made it easy to figure out a person’s interests and attractions.

Similarly, if you go to an event, you are probably going to be live on Facebook or share a story on Instagram, right?

Thus, it has become easier for digital marketing service

providers to get a better idea of about audience preferences, activities, likes, and dislikes. No more survey or data sampling is required to gather valuable information about a particular group of people. Furthermore, you can even target a global audience on the social media, just by following their activities closely and curating content around those.

So do you believe that Social Media has a huge impact on Content Marketing ?

Of course, it does!

The social media statistics of the audience predicts the user’s : ­ Way of thought ­ Choice of items ­ Browsing behaviour ­ Interest & attractions ­ Likes & dislikes ­ Opinions Once, you get a hold of these data, targeting your users becomes easy. The better the target, the higher is the Engagement Ratio.

Social Media Statistics And Content Marketing Social media , being a valuable asset in your content creation process offers you a platform where you can interact personally with a number of your prospects, thus learning more about them and their likes and dislikes. You can to turn to your social media followers for insights about everything starting from popular content ideas to building brand loyalty and increasing reach.

So, here I share a secret Formula for your Digital Marketing Success: SOCIAL Elements + CONTENT Influence + USER Experience = Quality Deliverables Hope this helps!

Let’s make a study of Why & What the audience basically shares on a social media:

84% ­ to support a cause that they feel strongly about 94% ­ to pass on a valuable information 68% ­ to gain a social popularity and demonstrate who they are & what they stand for 78% ­ to interact, grow & nurture relationships 69% ­ to participate & feel involved in the prominent happenings of the present age With the different platforms adapting to evolving customer demands, it can be tad difficult for the social media mark

eting specialists to maintain an effective strategy across all channels. One should adopt different strategies for different marketing channels to increase reach and enhance engagement, by making use of: ­ Best means to reach potential customers ­ The gap between business & it’s target audience ­ Mass targeting ­ Customer­centric and customer­specific approaches Now, that we are aware of the impact and importance of Social Media, let’s discuss on How to get the content and social media efforts to work together? ­ Conducting a Topic Research to know what our audience are searching & following ­ Conducting a Keyword Research based on user data ­ Identify Topics that Social Media followers want to see ­ Check out the pieces of content that have attracted/acquired the most attention ­ Promote pieces designed for your social media audience across the platforms ­ Use engaging photos and useful summaries in your postings ­ Encourage people to become active within your social media community ­ Respond to comments made on your page or on an article ­ Invite people to post pictures of themselves with your products or services on your page ­ Ask questions to encourage participation Once you have done the above, track your social signals to study & identify the areas that you need to emphasise on for the Digital Success of your Campaign.

Hope you have enjoyed a good read!

You can read the full content: https://www.linkedin.com/pulse/how-achieve-contentmarketing-success-social-media-raju-chakraborty/?published=t

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