How Product Photography Can Enhance An eCommerce Website

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How Product Photography Can Enhance an eCommerce Website eCommerce is becoming popular with each passing day. This is mainly to do with factors like convenience and the value for money it offers. However, as the owner of an eCommerce website you have a few challenges at hand especially when it is about attracting visitors such as • Giving customers a better user experience while they visit your website • Stay ahead in competition vis-a-vis other eCommerce sites Even though eCommerce has made rapid strides across the world it has not replaced traditional shopping as of yet. The reason is that a large number of people still prefer buying products after seeing and feeling them from close quarters. Although, a shopping cart website cannot provide this luxury of touch and feel of products, it can definitely give a close enough experience of visual delight. This can be achieved through incorporating quality product photography in your website. Given that our memory can retain more of visual images than that of text it makes absolute sense to showcase your products through stunning images. Let’s discuss the ways in which you can achieve this. Plan product photography: The products should be photographed in a professional manner to bring out their aesthetic appeal. They should be preferably photographed from all angles to give users a nice visual experience. However, while doing this care must be taken to ensure the background, colour, style and tone of products reflect your company’s brand. Also, pictures should show the products as being used by customers rather than being displayed on their own. For example, if your website has apparels as products then show them being worn by models. 360 degree photography: Here, pictures are taken of the product and its surrounding area at fixed intervals. These separate images are then joined together by a software and loaded onto the website as a single image. Thus, users can click on such an


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