How important is User Experience in winning SEO In today’s online ecosystem, whenever you search for any random topic you invariably end up with tons of information displayed on the SERPs (Search Engine Result Pages). Further, amidst all these web destinations, it is quite difficult to get traffic to your website. This is where Search Engine Optimization (SEO) can play a crucial role in getting your website to rank high on the SERPs and draw traffic. Any SEO strategy shall involve using or executing a slew of techniques or activities comprising on-page optimization, site audit, PPC, SMO, SMM, and content marketing, among others. However, since every online marketing service worth its name carry out these techniques and activities, how to ensure your website beats them and get a higher ranking? The answer lies in delivering a great User Experience (UX). What is User Experience and its relevance? User Experience or UX denotes how a person feels while interacting with a device, software application, or website. The main objective of UX is to create a positive impact on the users’ minds about the brand and business. Once your website impresses the end users, the latter may spread the word around and bring more traffic. How to enhance the User Experience to win SEO When it comes to improving the user experience, everyone including digital marketers, web developers, graphic designers, and, content writers need to contribute. Any top SEO agency should follow the below-mentioned tips to enhance UX and in turn, draw more leads and drive possible conversions. # Content Quality This is an important factor to consider. Rather than rewriting similar types of content time and again, try to push the threshold and explore newer genres or topics. If you cater to what the consumers want, winning SEO can only be a matter of time.
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