How Emotional Marketing Can influence Digital Marketing
In the labyrinth of what we call the World Wide Web, numerous companies fight to get to the top spot of the Search Engine Result Pages (SERPs) to gain customer traction. And thanks to the presence of countless brands, it has become a tough task for any company or enterprise to figure out that special way to reach out to its target customers. In the run-up to garner customer attention and loyalty, various digital marketing services offer/use a plethora of techniques as the proverbial solution(s). While there are many marketing techniques you can choose from, emotional marketing remains the simplest (and arguably the most effective) technique that has the ability to catch the customers’ attention. Emotional Marketing: Adding value to the digital marketing services “People buy on emotion and justify with logic” is a common sales motto that marketers have put to use here. This is backed by researchers who believe “the emotional section of the brain can process sensory information in onefifth of the time the cognitive section needs” (Source: Forbes). That is why, you should always choose a marketing technique that customers can usually relate to in a better way – targeting emotions. Here, the emotions can constitute of happiness, fear, sadness, or anger.