How effective is content marketing in 2017

How Effective is Content Marketing in 2017 Digital marketing has become one of the most dynamic and fast changing industries today, with new social networking sites arriving and pushing others into oblivion.

But, what still remains as a pillar for effective online marketing is CONTENT. The importance of high quality, relevant content has not ceased; in fact, it is and will continue to grow.

Predictions say that in 2017, over 70% marketers are planning to create more content, than they did in 2016. On top of that, 75% of them are all set to invest more in effective content marketing programs.

Content marketing is expected to be a $300 billion industry by 2019, so 2017 is a right time for companies to rethink their strategies and inculcate the upcoming trends.

In 2017, Content Marketing is going to be even more effective and challenging. It

can cause quite a stir in the digital atmosphere.

However, content will have to get shorter, tighter, sweeter and much more targeted.

The marketers need to utilize various channels to keep their content alive in the minds of the readers.

To keep up with the dynamic field of content, let us lap up the recent and upcoming trends, that will rule the world of content in 2017.

BE VISUAL: Till now, content marketing has been all about written content primarily- e-books, websites, blogs, articles, social media and more. From 2017, the trend is visual. Your search engines and your readers want more images, videos and infographics. Content marketers need to be more creative with illustrations to be heard through all the noise.

The Video is soon to be crowned the king of content. This is primarily because, videos drive 10x more engagement than textual content in terms of sharing, commenting and embedding.

46% of marketers are planning to add Facebook video to their content strategy in the next year. (HubSpot,2017) 48% of marketers are planning to add YouTube to their content strategy in the next year. (HubSpot,2017) Videos are also said to produce a much higher retention rate than textual pieces.

65% of viewers watch more than ž th of a video and the same cannot be claimed for a text piece.

Videos also tend to elicit more emotion in a person than a text. As a digital marketer, when you evoke emotion in your audience, you sure hit the nail in terms of nurturing loyalty. People keep coming back to your content, you get more people to your website, build a brand and generate higher revenue.

FOCUS ON QUALITY NOT QUANTITY: To be in the minds of readers, you have to constantly appear, true. But, while striving to be regular, do not compromise on the quality of your content. Be it for the search engines or for your audience, it is mandatory to post high quality, relevant and unique content.

Quality, used to be defined by the length, formatting, spelling and grammar, vocabulary usage and visual appeal. While these factors are still very important,

quality today is determined by data. When you are talking about “trends”, or writing “how to” posts, try to include relevant statistics to support your statements.

Quality is also measured by the effectiveness of your content in acquiring results or reaching digital marketing goals. At the end of the day, your content should be able to:  Drive engagement  Increase rankings  Improve conversions and,  Generate traffic to your website.

BE MOBILE: People are far more on their handhelds than ever before. For content marketers today, it is imperative to write mobile friendly content and design images and videos that can be viewed easily on mobile devices. Still most of the content are not mobile friendly, when it comes to your audience purchasing products or services on their cell phones. This is where as a digital marketer, you can strive to improve the mobile experience for your users and have a massive impact on conversions.

Stats say, by 2019, mobile advertising will represent 72% of all U.S. digital ad spending.

2017 is the right time to plunge into mobile marketing. Make sure you create content for all device types, because today, consumers literally have the internet in their pockets.

CONTENT MARKETING WILL OUTSHINE TRADITIONAL ADVERTISING: The effectiveness of Content Marketing continues to grow through 2017, as it is slowly outshining traditional advertising. This trend will only increase in the coming years. Content through the web has a longer shelf life than traditional advertisements. It can be tailored to suit specific target groups. It has a higher ability to build engagement. A marketer can offer a lot of relevant information easily through meaningful content instead of bombarding the audience with constant sales messages which are a major turn off.

Certain innovative strategies can tremendously impact the way your company is perceived today. You may incorporate these in your digital marketing strategy to make a world of difference.

 Write an actual printed book about your business.  Involve your Sales Team in your content marketing strategies.  Develop a customer event that does not focus on your specific products or services but only strives to provide relevance to your consumer.  As already mentioned focus extensively on infographics, memes, videos, podcasts.  Make sure that you tell a story that’s different from what others are saying.

Simply put, 2017 will bring about great changes to content marketing with a focus on visuals and creativity. The pressure is on the digital marketers today, to imbibe the trends and provide enjoyable, informative and actionable content to engage the audience and please the search engines as well. Therefore, one needs to keep in mind that the impact of content marketing is tremendous in this year and, it will only continue to burgeon.

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