How Do Voice Searches Affect Digital Marketing Strategies? Digital Marketing strategies have always evolved and adapted to changing technologies. Google’s ambition to become the number one search engine on the web made online marketers upgrade their knowledge and skills over and over again. Be it content or site optimization (Panda Update - 2011), link building (Penguin Update – 2012) or Mobile responsiveness (Mobilegeddon – 2015), marketing strategies have been constantly updating to meet the current trends. Although voice search does not fall under the category of a new algorithmic update, yet its influence on SEO is quite visible. For the last 2-3 years, voice search has been gaining momentum in the digital world. In 2014, a Google study by the Northstar Research reported that about 55% of teens and 40% of adults were using the voice search technology. A 2017 article by Branded3 (https://www.branded3.com/blog/google-voice-search-stats-growth-trends/) further reported that there has been a 35x increase in the number of voice searches from 2008-2016. Google CEO Sundar Pichai also announced recently, that 20% of all mobile queries they get are in voice. Now, all these numbers point toward one direction only – Voice is probably the future of search.
Well, there are some good reasons why people are more inclined to speak out rather than typing their queries. Those are:
The convenience offered – Most people use their mobile internet on the move. And, talking