How can long tail keywords enhance your SEO? The embracing of digital transformation initiatives by enterprises means the availability of a large pool of information for users on the World Wide Web. As businesses aim to garner a more significant share of customers’ attention to their websites they invariably leverage the time and tested route of Search Engine Optimization or SEO. However, with search engine algorithms giving primacy to the use of long tail keywords for better query resolution, businesses need to adapt.
If you think incorporating popular keywords in your content is a surefire strategy to draw leads and possible conversions, think again. Remember! Customers have become increasingly choosy with their search queries. They are no longer satisfied with typing the ‘popular keywords’ and getting a generalised piece of information on the SERPs. With the increased use of smartphones and voice chat tools like Siri, Cortana etc., customers are using a specific set of keywords (read long tail keywords) in their searches. For example, instead of typing ‘SEO’ or ‘SEO company’, the trend is more towards using long tail keywords like the ‘best SEO company in India’ or ‘SEO services for a business website.’ If you observe, the long tail keyword is more specific and highlights the customer query in a better manner. In fact, general keywords consisting of two or three words are more difficult to rank in the