Can a Business Benefit from Mobile App Development?
An article in the Business Standard carried a speech by the Infosys CEO wherein he cautioned business enterprises to “Innovate or Perish�. This is absolutely true owing to the rapid technological changes, which can send the latest technology into obsolescence in no time. When it comes to businesses embracing digital transformation, the development of mobile applications has certainly become the trend. This is mainly the result of a rising worldwide statistics on the usage of mobiles and mobile apps. According to the statistics, the number of mobile users were found to be a whopping 3.7 billion users in January 2018. Similarly, the mobile app revenue is projected to touch a healthy $139 billion in 2021 (Source: Statistica.) The growing footprint of mobile apps among the global user community has prompted business enterprises to invest in the development of native or hybrid apps, either in-house or by engaging professional mobile app development companies. As a result, you have apps catering to a number of areas such as real estate, eCommerce, utility services, travel and tourism, entertainment etc. The main benefit of having a mobile app is that it is 1.5 times faster than a website. This is due to the fact that the app is stored locally on your device and does not require to be downloaded, unlike a website. However, the main question that arises is, does it help your business to post profits? Before you take the plunge and decide to develop your business app, you should consider the points that are mentioned below: Define what you want from the App. Allocate the required resources and time for developing the app. Also, calculate the investments to be made in terms of marketing the app. Since a mobile app may not be the ideal solution for every business, the first step