Adopt Sound Strategies To Let Your Mobile App Earn Money Mobile applications have made lives easier for most people. Be it ordering groceries from an eCommerce store, paying utility bills, or booking tickets, mobile apps have ensured people utilize the internet in the best possible way. However, the story is not so rosy for those who develop these apps. The reason being mobile app monetization (earning money from apps) is turning to be a tough nut to crack. Thanks to the intense competition customers have got used to download mobile apps for free. Besides, owners are mostly using these apps for brand building exercise or for generating product awareness. Thus, there is immense scope for companies developing mobile apps to find new ways and means to earn revenue, which at present, leaves a lot to be desired.
Statistics tells a worrying tale, for according to Gartner the success rate of consumer mobile apps earning revenue will be down to mere 0.01 percent through 2018 (Refer http://www.gartner.com/newsroom/id/2648515.) This inspite of the fact that total mobile downloads each year have shown a whopping increase, 149.3 billion in 2016 (Refer https://www.statista.com/topics/1002/mobile-app-usage/.)