Join us on the ground in Cannes as we dive into this year’s most resonant conversations around creativity, innovation and the evolving role of communications in business. From thought-provoking panels to curated creative tours and a calming Respite Room, here’s everything we’re up to.
RSVPtocannesevents@webershandwick.com
JUNE 17 Panel:BrandPurposeasaCompetitiveAdvantage
2:30–4:30PM(PROGRAMMING3-3:40PM)
BOAT FCB | JETÉE ALBERT EDOUARD | PORT DE CANNES (ADJACENT TO THE PALAIS)
MODERATOR:
STEPHANIE MEHTA
CEO AND CHIEF CONTENT OFFICER, FAST COMPANY
SUSAN HOWE CEO, TWSC PANELISTS:
KATHERINE LUGAR EVP, CORPORATE AFFAIRS, HILTON WORLDWIDE
Today’s marketers and communicators must walk a tightrope in today’s polarizing market while driving a mindset shift that empowers innovation and new ways of working throughout the enterprise. Join this powerful discussion on how the most innovative companies effectively leverage a core brand purpose as a wholesale differentiator
2-3:30PMCEST(PROGRAMMING2:30-3:10)
KATHERINE LUGAR EXECUTIVE VICE PRESIDENT, CORPORATE AFFAIRS, HILTON WORLDWIDE Panel:Culture,Complexity&TheModernCEOAgenda THE MASTERCARD VILLA
ELEANOR HAWKINS,
MODERATOR: COMMUNICATIONS STRATEGIST, AXIOS
JIM O’LEARY, BETHENNY FRANKEL, PANELISTS: GLOBAL PRESIDENT, TWSC ENTREPRENEUR
In today’s high-stakes landscape, every corporate decision is increasingly under public scrutiny where cultural relevance, values, and stakeholder expectations matter more than ever Join Axios for a conversation on how top communications and corporate affairs executives are navigating risk, relevance and reputation in an era where business decisions instantly become cultural flashpoints
JUNE 17
Panel:InfluencersasMedia: HowCreatorsAreChangingtheMediaLandscape
LIONS BEACH HOUSE (ROOM 6, PALAIS BEACH, PALAIS DES FESTIVALS) 6-7PM
HOSTED BY: WEBER SHANDWICK
This session, featuring standout creators, explores the true power of influence today, and why it’s time to stop thinking in silos. Join us to explore why integrated media is key, how we need to change our thinking around influence as a channel and position influence at the epicentre of our strategies to allow us to both earn and contribute value
JUNE 18
IPGInclusionBreakfast
MICROSOFT BEACH 8:30-10:30AM
Panel:TheCEOAgenda–ThePoweroftheConsumer
2:30–4:30PM(PROGRAM:3–3:40PM)
BOAT FCB | JETÉE ALBERT EDOUARD
MODERATOR:
STEPHANIE MEHTA CEO AND CHIEF CONTENT OFFICER, FAST COMPANY
JIM O’LEARY
GLOBAL PRESIDENT, TWSC ANTON VINCENT PRESIDENT, MARS NORTH AMERICA
ANTON VINCENT PRESIDENT, MARS NORTH AMERICA PANELISTS:
In a cross-stakeholder era, consumers have more power than ever For corporate executives, the key is reclaiming narrative control, something marketers have been doing for decades. Join us to unpack the importance of the consumer on the CEO’s agenda and how the traditional tools of marketing can be used to sustain public trust
LIONS BEACH HOUSE (ROOM 6, PALAIS BEACH, PALAIS DES FESTIVALS) 5:30-7PM
6-7PM
THE LIONS BEACH HOUSE - ROOM 6, PALAIS BEACH, PALAIS DES FESTIVALS
FEATURING: TOM BECKMAN
GLOBAL CHIEF CREATIVE OFFICER AT WEBER SHANDWICK AND CANNES PR JURY PRESIDENT
In this behind-the-scenes session, Tom will unpack the themes, insights, and creative patterns that defined the most celebrated PR campaigns at Cannes Lions 2025. From cultural fluency to earned-first thinking and AI’s creative integration, this is your front-row seat to the evolving standards of creative excellence in PR, and a glimpse into what truly wins hearts, minds and Lions.
DAILY AT 5 PM (TUES–THURS)
MEET AT PALAIS BASEMENT ENTRANCE
FEATURING: TOM BECKMAN
GLOBAL CHIEF CREATIVE OFFICER AND CANNES PR JURY PRESIDENT
KATHERINE LUGAR
JEFF IMMEL CHIEF CREATIVE OFFICER, CHICAGO
ROBYN ADELSON NA CHIEF STRATEGY OFFICER
EVP, CORPORATE AFFAIRS, HILTON WORLDWIDE
These 30-minute tours explore the winning work of the year and what makes it resonate Custom tour times available upon request
JOIN US IF YOU NEED:
Drop-in meeting space
Guidance for Cannes first-timers
Refreshments & device charging
Info on Weber Shandwick events