Skip to main content

2025 Cannes Lions - TWSC Agenda

Page 1

Join us on the ground in Cannes as we dive into this year’s most resonant conversations around creativity, innovation and the evolving role of communications in business. From thought-provoking panels to curated creative tours and a calming Respite Room, here’s everything we’re up to.

RSVP to cannesevents@webershandwick.com

JUNE

17

Panel: Brand Purpose as a Competitive Advantage 2:30–4:30 PM (PROGRAMMING 3-3:40 PM) BOAT FCB | JETÉE ALBERT EDOUARD | PORT DE CANNES (ADJACENT TO THE PALAIS)

MODERATOR: STEPHANIE MEHTA CEO AND CHIEF CONTENT OFFICER, FAST COMPANY

PANELISTS: SUSAN HOWE CEO, TWSC

KATHERINE LUGAR LUGAR KATHERINE

EXECUTIVE VICE PRESIDENT, CORPORATE AFFAIRS, HILTON WORLDWIDE

EVP, CORPORATE AFFAIRS, HILTON WORLDWIDE

Today’s marketers and communicators must walk a tightrope in today’s polarizing market while driving a mindset shift that empowers innovation and new ways of working throughout the enterprise. Join this powerful discussion on how the most innovative companies effectively leverage a core brand purpose as a wholesale differentiator.

Panel: Culture, Complexity & The Modern CEO Agenda 2-3:30PM CEST (PROGRAMMING 2:30-3:10) THE MASTERCARD VILLA

MODERATOR:

PANELISTS:

ELEANOR HAWKINS,

JIM O’LEARY,

GABRIELLE UNION

COMMUNICATIONS STRATEGIST, AXIOS

GLOBAL PRESIDENT, TWSC­­

ACTRESS, FOUNDER, AUTHOR, PRODUCER

In today’s high-stakes landscape, every corporate decision is increasingly under public scrutiny—where cultural relevance, values, and stakeholder expectations matter more than ever. Join Axios for a conversation on how top communications and corporate affairs executives are navigating risk, relevance and reputation in an era where business decisions instantly become cultural flashpoints.


Turn static files into dynamic content formats.

Create a flipbook
2025 Cannes Lions - TWSC Agenda by Weber Shandwick - Issuu