Join us on the ground in Cannes as we dive into this year’s most resonant conversations around creativity, innovation and the evolving role of communications in business. From thought-provoking panels to curated creative tours and a calming Respite Room, here’s everything we’re up to.
ELEANOR HAWKINS, MODERATOR: COMMUNICATIONS STRATEGIST, AXIOS RSVPto
cannesevents@webershandwick.com
JUNE 17 Panel:BrandPurposeasaCompetitiveAdvantage
2:30–4:30PM(PROGRAMMING3-3:40PM)
BOAT FCB | JETÉE ALBERT EDOUARD | PORT DE CANNES (ADJACENT TO THE PALAIS)
MODERATOR:
STEPHANIE MEHTA
CEO AND CHIEF CONTENT OFFICER, FAST COMPANY
SUSAN HOWE CEO, TWSC PANELISTS:
KATHERINE LUGAR
KATHERINE LUGAR EVP, CORPORATE AFFAIRS, HILTON WORLDWIDE
Today’s marketers and communicators must walk a tightrope in today’s polarizing market while driving a mindset shift that empowers innovation and new ways of working throughout the enterprise. Join this powerful discussion on how the most innovative companies effectively leverage a core brand purpose as a wholesale differentiator
2-3:30PMCEST(PROGRAMMING2:30-3:10)
EXECUTIVE VICE PRESIDENT, CORPORATE AFFAIRS, HILTON WORLDWIDE Panel:Culture,Complexity&TheModernCEOAgenda THE MASTERCARD VILLA
JIM O’LEARY, GABRIELLE UNION
PANELISTS: GLOBAL PRESIDENT, TWSC ACTRESS, FOUNDER, AUTHOR, PRODUCER
In today’s high-stakes landscape, every corporate decision is increasingly under public scrutiny where cultural relevance, values, and stakeholder expectations matter more than ever Join Axios for a conversation on how top communications and corporate affairs executives are navigating risk, relevance and reputation in an era where business decisions instantly become cultural flashpoints
JUNE 17
JUNE 18
FiresideChat:InfluenceinMotion
6-7PM
LIONS BEACH HOUSE (ROOM 6, PALAIS BEACH, PALAIS DES FESTIVALS)
HOSTED BY: WEBER SHANDWICK
In today’s media landscape, influence isn’t a tactic, it’s a force Join us for an energizing conversation at the intersection of creativity, culture and influence, where the lines between brand and media continue to blur. We’ll discuss how creators are becoming modern media networks in their own right, and look at the future of storytelling in a world where audiences crave not just content but connection.
IPGInclusionBreakfast
MICROSOFT BEACH 8:30-10:30AM
Panel:TheCEOAgenda–ThePoweroftheConsumer
2:30–4:30PM(PROGRAM:3–3:40PM)
BOAT FCB | JETÉE ALBERT EDOUARD
MODERATOR:
STEPHANIE MEHTA
CEO AND CHIEF CONTENT OFFICER, FAST COMPANY
PANELISTS:
JIM O’LEARY
GLOBAL PRESIDENT, TWSC
ANTON VINCENT PRESIDENT, MARS NORTH AMERICA
ANTON VINCENT PRESIDENT, MARS NORTH AMERICA
In a cross-stakeholder era, consumers have more power than ever. For corporate executives, the key is reclaiming narrative control, something marketers have been doing for decades Join us to unpack the importance of the consumer on the CEO’s agenda and how the traditional tools of marketing can be used to sustain public trust.
LIONS BEACH HOUSE (ROOM 6, PALAIS BEACH, PALAIS DES FESTIVALS) 5:30-7PM
6-7PM
THE LIONS BEACH HOUSE - ROOM 6, PALAIS BEACH, PALAIS DES FESTIVALS
FEATURING: TOM BECKMAN
GLOBAL CHIEF CREATIVE OFFICER AT WEBER SHANDWICK AND CANNES PR JURY PRESIDENT
In this behind-the-scenes session, Tom will unpack the themes, insights, and creative patterns that defined the most celebrated PR campaigns at Cannes Lions 2025. From cultural fluency to earned-first thinking and AI’s creative integration, this is your front-row seat to the evolving standards of creative excellence in PR, and a glimpse into what truly wins hearts, minds and Lions.
DAILY AT 5 PM (TUES–THURS)
MEET AT PALAIS BASEMENT ENTRANCE
FEATURING: TOM BECKMAN
GLOBAL CHIEF CREATIVE OFFICER AND CANNES PR JURY PRESIDENT
KATHERINE LUGAR
JEFF IMMEL CHIEF CREATIVE OFFICER, CHICAGO
ROBYN ADELSON NA CHIEF STRATEGY OFFICER
EVP, CORPORATE AFFAIRS, HILTON WORLDWIDE
These 30-minute tours explore the winning work of the year and what makes it resonate Custom tour times available upon request
JOIN US IF YOU NEED:
Drop-in meeting space
Guidance for Cannes first-timers
Refreshments & device charging
Info on Weber Shandwick events