MARKETING TECHNOLOGY
WebbMason Advanced Analytics & Segmentation Engine (above) profiles the key renewal attribute drivers in a churn model. The Engine simplifies data operations for marketing analytics, as well as operations. The system is cloud-based or it can run in your data center.
WebbMason Advanced Analytics & Segmentation Engine WebbMason’s solution is perfect for building, cost-effectively maintaining and operating data lakes, advanced analytics for campaigns and other big data missions. Compatible with all leading business intelligence solutions and data warehouses. This solution simplifies data operations for marketing or other functional areas. The system can be driven by secure cloud resources or operated in your data center. Shown above is an illustration of the relative importance of a variety of renewal likelihood drivers. This churn analysis produces a “Likelihood to Renew” score for every customer. By putting special focus on those customers who are “on-the fence,” marketing dollars can drive the highest ROI.