What are the Types of Search Engine Optimization
Search Engine Optimization
The SEO of any website depends on multiple factors such as the quality of the content, the internal links of the website, relevant keywords, website HTML, metadata, etc. Google, the world’s most popular search engine defines the ranking of different websites, ensuring that the website is a unique and relevant resource for the readers.
SEO is further bifurcated into 5 types mainly which is on-page SEO, Off-page SEO, Local SEO, Technical SEO, and International SEO. Every category of SEO is playing a vital role in your SEO marketing strategy. Explore all 5 types of SEO and check out some useful tricks you can use to optimize your website.
On-page SEO – The on-page SEO is a basic search engine optimization technique in which you can make your website friendly for search engines as well as for the users. In this technique, you need to work on Website Meta Tags, images, Robots, sitemaps, Breadcrumbs, internal linking, backlinks, website HTML, URL Optimization, Content Optimization, etc.
Off-page SEO – Off-page SEO is mainly useful in creating good quality backlinks for your website that can drive organic traffic and boost your website ranking on the search engine result page. This technique mainly includes backlink creation, online reputation management, content marketing, guest posting, video marketing, etc.
Local SEO – Local SEO is mainly useful in increasing footfalls to your location or creating awareness for your brand. To optimize local SEO for your brand it is important that you
optimize your NAP information everywhere whether it’s Google my business listings or business citations on local directories. It will help you to boost your local SEO.
Technical SEO – Technical SEO is the most important part of SEO for any website. It is related to website loading time, technical errors, sitemap, website crawling and rendering, etc.
International SEO – International SEO is used when you want to promote your product or service in global markets. To start international SEO, it is important that you complete your market competitor research and plan your strategy accordingly. To complete your international SEO, you must consider the following things:
Choose the right country-specific domains
Use dedicated URLs for each localized content variant
Use the Hreflang attribute
Language-target your website
Choose the right keywords for each country
To fulfill your digital marketing needs it is important to consult with the best Digital marketing agency that can guide you in the complete digital transformation journey.