Benefits Of 3D Animation And Its Importance “Animation is not the art of drawings that move, but it is the art of movements that are drawn.”-Norman McLaren We have been witnessing the evolution of animation for a few decades now, yet the awe it inspires in us is as magical as ever. 3D Animation is one of the top emerging industries today. Audio-visuals tend to be more engaging than reading a script or book, or only listening to purely auditory content- animation promises a more holistic audio-visual experience. Animated visuals along with sounds and text are being used as a growing medium for communication across various industries like advertising, medical science, architecture, engineering, gaming, education, etc. The importance of animation is rising as it gives a sense of realism to the audience and enhances their overall experience, all the while being synthetically developed. Such demand in the market has promptly been answered by the emergence of many 3D Animation companies in Mumbai. Animation is a complex process which involves creating 3-dimensional figures which can be viewed from different angles giving an illusion of movement. Companies all over India are investing in 3D animated videos, outsourced for production to 3D animation companies based in Mumbai and other cities. In addition to that, more and more businesses are preferring 3D walkthrough animation services to convey their vision. 3D walkthrough animation services are especially beneficial for designers and engineers to more adequately express the blueprints, the archetypes, or the sketches of their planned designs. This is because ideas are more enthralling and more authentic within the 3D walkthrough animation medium than when compared to a basic PowerPoint slide. There are more colours, shapes, and design options. Most importantly, 3D walkthrough