Weatherbys Media Pack 2025 by Weatherbys

Weatherbys A family story that spans four centuries

Horses have raced in Britain for hundreds of years and Weatherbys has been at the heart of the industry since the beginning.

In 1791, James Weatherby published the first volume of the General Stud Book, the original and authoritative register of the worldwide Thoroughbred breed, and this has remained in our care ever since.

Today we are responsible for administering racing under contract from the governing British Horseracing Authority, in addition to a range of other services to racecourses, owners, trainers, breeders and others interested in the sport.

These services include;

Thoroughbred administration. Bloodstock, data and horse racing marketing services.

Digital platform development. Genomic services & parentage verification.

Thoroughbred administration. Stud book. Bloodstock & data. Horse racing marketing services.

Registration & racing management systems.

Digital platform development. ePassports and racing consultancy services.

Pioneering animal DNA testing and genomic services worldwide.

Weatherbys Advertising Portfolio

Bloodstock/Breeders

• Stallion Book

• Return of Mares

• Bloodstock Sales Review

Owners and Trainers

• Programme Book

• European Pattern Book

• The Racing Calendar

Point to Point

• Point to Point Yearbook

• Point to Point Planner

B2C Publications

• Jumpers To Follow

Digital

• Digital Racing Calendar Homepage

• Cheltenham festival betting guide

• Flat horses to follow

• Punchestown festival betting guide

• National Racing Admin Site

• General Stud Book Online

• National Hunt Stallions Website

• Point to Point Website

A TOTAL OF 9,988 races run in the UK

OVER

18,000

individual runners across all codes at UK courses

A TOTAL OF 527

NH and Dual licensed trainers in the UK

OVER

25,000 registered ownerships in the UK

A TOTAL OF 13,757 horses in training

A TOTAL OF 1,411 fixtures fixtures ran in the UK

A TOTAL OF 526

Flat and Dual Licensed trainers in the UK

A TOTAL OF

2,951 registered breeders in the UK

Owners & Trainers

Racing Calendar

Found in yards up and down the country it provides the perfect platform to get your product/service noticed.

Over 1,700 unique views per issue The Bible for all trainers Your advert appears in both the Digital and Printed edition allowing the reader a direct path to your website and socials.

Find the latest issue here https://www.weatherbys.co.uk/racing/racing-calendar

Rate Card Positions

• Front Cover - £770

• IFC - £530

• IBC - £495

• BC - £530

• Full page ad - £330

• Half page ad - £185

• Quarter page ad - £110

• Flyer Insert - £550

Racing Calendar

SPECIFICATION AND RATES

Multi issue booking discount per issue

• 3-5-5%

• 6-10- 15%

• 11-15- 20%

• 16-20-25%

• 21-26-40%

• 26-45% Specifications

• Front Cover 210x247mm with 3mm bleed

• IFC,IBC,BC A4-210x297mm with 3mm bleed

• Full Page/Flyer Insert A4-210x297mm with 3mm bleed

• Half Page 210x130mm with 3mm bleed

• Quarter Page 92.5x130mm with 3mm bleed

European Pattern Book

SPECIFICATION AND RATES

Rate Card Positions

• IFC - £1,400

• IBC - £1,200

• BC - £1,675

• Standard page - £710

• Two pages - £1,320

Specifications

• IFC,IBC,BC 240 x 140mm with 3mm bleed

• Full Page 240 x 140mm with 3mm bleed

European Pattern Book

biggest races in Europe. The Book is avalible to buy but also globally and organizations inc. those in Asia, the Middle East and America as well as Europe take orders for them to distribute to trainers. It offers fantastic value for ensuring worldwide coverage to some of the biggest decision makers and names in the industry.

Huge opportunity for a wider reach of your product/service

The Programme

The Programme Book is split into four volumes and contains all race conditions for UK races. Each Volume relates to racing three months ahead of the publishing date and is therefore invaluable for planning ahead for both owner and trainer. Taking a space in each volume gives you a continued presence to the reader all year round.

• Split into two editions (flat and NH) it offers double exposure for one cost.

Rate Card Positions

• IFC - £400

• IBC - £400

• BC - £425

• Full Page - £250

The Programme Book

SPECIFICATION AND RATES

Specifications

• Full Page 148 x210 mm with 3mm bleed

Flat Pattern and Listed & Jump Pattern and Listed

SPECIFICATION AND RATES

Rate Card Positions

• IFC - £450

• IBC - £450

• Full Page - £250

Specifications

• IFC,IBC,BC 148x210mm with 3mm bleed

• Full Page 148x210mm with 3mm bleed

Flat Pattern and Listed & Jump Pattern and Listed

Published by the British Horseracing Authority, each Pattern & Listed book comprehensively lists every Pattern and Listed race that will be run in the respective areas in Britain during the year.

• Used all year round by trainers

Each edition includes full conditions with helpful indexes by race type and distance. Also included are racecourse maps and contacts, plus historical ratings applying to each race.

• Consistent brand exposure

Bloodstock

The Stallion Book

Since its first publication in 1984, the Weatherbys Stallion Book has been the leading stallion guide in the Bloodstock industry. With its in-depth analysis, informative research, and current information of almost 350 stallions, it is consistently the go-to source of stallion marketing for breeders and Bloodstock enthusiasts alike.

An advertisement in the Stallion Book will reach the fingertips of the industry’s most influential and high value individuals.

• The No. 1 Global Stallion Guide.

• Sent free of charge to 5,200 registered breeders in the UK, Ireland & France. Also available to buy on Weatherbys Shop.

• Advertisement options focused on Flat and NH Stallions

• 260 Flat Stallions entered each year

• Stallion covering fees for those in the Book range from £250,000 to £1,000

RegiDavidAshbUnderwrtingLimiteisanAppointedRepresentativeofDUALCorporateRisksLimitedwhichisauthorisedandregulatedbythinancialConductAuthorityNo.312593. EuropsteredinEnglandandWalesNo.4160680,registeredoffice:OneCreechurchPlace,London,EC3A5AFTel:+40)2073379888.DavidAshbyEuropeistradinnameofDUAL SchanzenstrassGmbH,authorisedinGermanyasinsurancagentbytheChamberofIndustyandCommerceinCologneunderregistratonnumberDW3LUWJ712-68.RegisteredOfficeaddress: e36,Building197,51063Cologne,GermanyregisteredinthecommercialregisteroftheLocalCourofCologneundermpnyregistrationnumberHRB84428,Managing Director:AnnettMarschollekOlafJondaDUALEuropGmbHUKBranchisauthorisedandregulatedbythFinancialConductAuthorityintheUKnumber984394,Registeredaddress: OneCreechurchPlace,London,EC3A5AFUnitedKingdom.10/24Ref:11838

Createdbyracing visionaries in the 80’s, this year-end event has established itself as thoroughbred racing’s greatest achievement. TheBreeders’ Cup World Championships brings the bestofthe besttocompeteonracing’sbiggest stage.Held each fall and hostedbythe premier racetracks in North America, this two-dayextravaganza crowns Champions in every division and is truly a race fan’sdream come true The2025Breeders’ Cup World Championships will be hostedbyDel Mar in Del Mar,CA. Theworld’sbestwill competein14Championship racesonOctober 31 &November 1for $34 million in purses and awards. Participants in the Breeders’ Cup World Championships aretreated to an amazing weekend ﬁlled with world classhospitality,entertainment, and equally incredible racing. To ﬁnd out howyou can participate on racing’sgreatestdays,please call DoraDelgado,Chief Racing Officer, +1 859-514-9422 or e-mail: dora@breederscup.com. Pre-entry deadline forall Championship races–Noon, Monday, Oct. 20,2025. All international shippers receive$40,000 in travel awards.

Rate Card Positions

• IFC - £3,500

• IBC - £3,500

• Standard page ad - £1,400

• Bookmark - £3,500

The Stallion Book

SPECIFICATION AND RATES

Specifications

• Full Page 248x176mm

Plus 3mm bleed and Trim marks

Visit our website forvideosand to read more about theexciting pedigrees foreach stallion Yorton Office:01938 559648 David Futter:07860 670184 info@yortonfarm.co.uk | www.yortonfarm.co.uk

GROUP1WINNER AT 2, 3, 4AND 5YEARS 1st Irish Champion Stakes-Gr.1, 1m2f, Leopardstown 1st Tattersalls Gold Cup-Gr.1,1m2½f, Curragh 1st Futurity TrophyStakes-Gr.1, 1m, Doncaster at 2years 1st Coronation Cup-Gr.1,1m4f, Epsom 1st BeresfordStakes-Gr.21m, Curragh, at 2years 1st Royal Whip Stakes-Gr.3,1m2f, Curragh 2nd Irish Champion Stakes-Gr.1, 1m2f, Leopardstown 2nd Prince of Wales’sStakes-Gr.1, 1m2f, Royal Ascot 3rd 2,000 Guineas Stakes-Gr.1,1m, Newmarket

Arating of 128p identifies Luxembourg as the joint- highest-rated coltfrom this season's classic generation Timeform Ratings Review, Sporting Life, following the Irish Champion Stakes-Gr.1

2025 National Hunt Stallion Book

National Hunt Stallion Book

Rate Card Positions

• IFC - £1,000

• IBC - £1,000

• Standard page ad - £400

• Bookmark - £2,800

SPECIFICATION AND RATES

By MONTJEU’s best son CAMELOT

Specifications

• Full Page 248x176mm

Plus 3mm bleed and Trim marks

FUELLING YOUR FUTURE CHAMPIONS

MILLS Stud Feeds pays oﬀ

National Hunt Stallion Book

Part of the Stallion Book package, this publication is exclusive to stallions covering predominately National Hunt (Jumps) mares as an aide to mating plans.

• Distributed free of charge to 5,200 Breeders in GB, IRE, and FR, including all breeders of NH horses in UK and IRE

• The National Hunt Stallion Book includes over 110 stallions from the UK, Ireland & France.

• Stallion covering fees for those in the Book range from €20,000 to £900

Return of Mares & Return of Mares Supplement

The Return Of Mares is a vital tool for breeders & industry professionals as the publication provides the ability to gauge the quality and quantity of mares a stallion has covered. Therefore, it gives readers the best opportunity to choose a sire to breed to or buy their stock with the highest chance of success on the racetrack or in the sales ring.

• Vital tool for the bloodstock industry

• 600 copies printed

• Bought and used by high-value individuals

The Supplement To The Return Of Mares is delivered to every purchaser of the Return Of Mares free of charge. It contains the extra data received after the main publication is published to assist with any last minute mating or sales decision making.

• IFC - £850 • IBC - £750

• Bookmark - £1000

• Standard page ad - £500

• Full Page 210 x 297 mm with 3mm bleed

Return of Mares & Return of Mares Supplement

IFC £500 • IBC £450 • BC £2,000

• Standard page ad£250

• A4 (210 x 297 mm with 3mm bleed and trim marks)

Bloodstock Sales Review

SPECIFICATION AND RATES

PART 1 YEARLINGS | BLOODSTOCK SALES REVIEW

Rate Card Positions

• IFC - £550

• IBC - £450

• Standard page ad£250 Specifications

• Full Page

Rate Card Positions

• IFC - £600

• IBC - £500

• Standard page ad£300 Specifications

• A5 148 x 210mm

210 x 297mm with 3mm bleed with 3mm bleed and trim marks)

Bloodstock Sales Review

Bloodstock Sale Review Part 1 (Yearlings)

contains all you need to know about the summer and autumn yearling sales. It holds the data for how European based sires sold in Europe as well as North America and Japan. It is used by a widevariety of industry professionals and those who hold an interest in the industry.

Bloodstock Sales Review contains the complete analysis of European bloodstock sales for all foals, yearlings and older horses for the previous year, as well as data of how European based sires’ progeny sold abroad. It is held in extremely high-regard in the industry as a source of information for buying, selling and breeding horses.

Rate Card Positions

• Standard page ad - £185

SPECIFICATION AND RATES

GET AUNIQUE BETTING ANGLE THIS FESTIVAL ALL 28 RACES FOR ONLY £20! Providinginvaluable real time information direct from the paddock straight to your mobile before each race. ck Analysis Service Available to buy online atweatherbysshop.co.uk

• Sponsorship packages available Specifications

• Full Page 148 x210 mm with 3mm bleed

Cheltenham Festival Betting Guide

The 2025 Weatherbys Cheltenham Festival

Betting Guide, will be written once again by Paul Ferguson and Guest Authors.

It is the complete guide to The Festival, with every fact, stat and trend covered to helpthe reader make the most informed bets throughout the best week of the year. It has a loyal and large following and has seen growth year on year.

Extensive trends analysis of ALL 28 races

Positive & negative trends boxes for quick and easy referencing

• ‘Banker or Bust’ analysis of the big Festival favourites

• Exclusive Aintree preview included with Grand National analysis and race by race trends for the key races from the Aintree Grand National Festival

• Spring Horses to Follow section

• Now in it's 26th year

• Readership of over 10,000

• We also offer promo codes, partnerships and bulk order discounts.

Paul Ferguson's Jumpers to Follow

Paul Ferguson’s Jumpers To Follow is an essential tool to guide enthusiasts through the autumn and winter, and into the spring. Not only does it whet the appetite for the upcoming National Hunt season, but it keeps the reader informed throughout the whole campaign. Ensuring the reader returns time and time again to the publication. Hugely popular and goes from strength to strength each year.

• Repeat reading throughout the NH Season

• Loyal and evergrowing fan base

• Now in it's 18th Year

• Readership of over 8,500

• Big-Race Trends – trends and analysis in the format of the Cheltenham Festival Betting Guide

• Point-to-point graduates – the pick of the recruits from between the flags

Rate Card Positions

• IFC - £480

• IBC - £430

• BC - £495

• Full Page - £180

PAUL FERGUSON’S JUMPERS TO FOLLOW

SPECIFICATION AND RATES

Specifications

• Full Page 210 x 148mm with 3mm bleed

Paul Ferguson's Jumpers to Follow

Point to Point PUBLICATIONS

Rate Card Positions

• IFC - £650

• IBC - £600

• BC - £800

Point to Point Planner

SPECIFICATION AND RATES

• Standard page ad - £250 Specifications

• Full Page 148x210 mm with 3mm bleed

Point to Point Planner

An invaluable companion for all involved in the sport, the Point-to-Point Race Planner provides owners, keepers, riders and racegoers with a comprehensive diary to the season ahead. Alongside individual area pages, sponsorship information, national awards and industry contact details, the Planner remains the only place to find race conditions for every fixture, plus essential information on where and how to make entries.

Add to this the essential ‘At A Glance’ section, plus race definitions and general conditions for the sport, and this year’s Planner once again forms a vital part of any Point-to-Point campaign.

The hard copy Planner is available as either a Perfect or Ring-Bound publication and is accompanied by a Digital version via email to keep purchasers regularly up to date with the latest updates and changes throughout the season.

Point to Point Yearbook

The Point-to-Point & Hunter Chase Yearbook provides a full record of results and statistics from the previous season. essential features on previous editions included:

• A review of last season by Carl Evans

• A comprehensive results section, with comments inrunning for all Point-to-Points & hunter chases held in Great Britain

• Individual handicap ratings for every runner on a scale comparable to Official BHA Ratings

• A horse commentary including details of physical description, any quirks, strike rate and wins/runs record, going and distance preferences as well as owner/keeper info

• An extensive statistical section, including leading owners, riders, horses and sires

• Designed to be a permanent record of the previous season, the Point-to- Point & Hunter Chase Yearbook also provides a practical guide to the chances of runners in the forthcoming season. It’s a must-have for all followers of the sport.

Point to Point Yearbook

SPECIFICATION AND RATES

Rate Card Positions

• IFC - £650

• IBC - £600

• BC - £800

• Standard page ad - £250

Specifications

• Full Page 148x210 mm with 3mm bleed

Rate card

• Two weeks - £700

• One month - £1,300

• 3 months - £3,510

• 6 months - £5,850

• 12 months - £7,800

Specifications (All 3 to be provided)

• Large Banner (desktop) - 1140x250px

• Medium Banner (tablet) - 720x250px

• Small Banner (phone) - 290x150px

NRAS

National Racing Admin site

The Racing Administration Site is an online portal where Licensed, Permitted or Registered people under the Rules of Racing are able to carry out all racing related administration, e.g. ownership entities to be amended, training statuses to be updated, entries to be made, licenses to be renewed. The site has streamlined all administration, making it easier for those involved within the sport to carry out their admin on a day-to-day basis alongside their other roles within the sport. Used daily by various members of the horse racing industry it really is the place to advertise to ensure you reach a wide range of key decision makers. Adverts appear on Log in page and the following menus fixtures and races, enquiries, Trainers and Owners.

• Number of Registered users - 18,273

• Average daily log ins - 5,653

• Average monthly log ins - 175,253

…over£300,000inprizemoneyincluding:

(Earlyclosingdate–13thFebruary,weightspublished27thFebruary)

Racing Calendar Home Page

The Home of the digital racing calendar available for all to view FOC. All external links/ promo directs the user back to this location to view the calendar. Thus ensuring your banner is seen by trainers and key decision makers in yards up and down the country. The calendar has also seen recent additions including Q&A’s and Quizzes that open up its appeal to a wider readership.

www.weatherbys.co.uk/racing/racing-calendar

General Stud Book Online

GSB-General Stud Book Online is a central hub which enables owners/breeders to register Foals, Broodmares, Stallions & Non-Racing horses. Since it’s launch users have benefited from being able to create an online portfolio, submit digital applications and receive automatic email reminders and updates.

Discounted fees also apply for all online applications meaning that more and more users are completing all tasks online. It is the premium position to advertise to the Thoroughbred breeding industry.

General Stud Book Online

Key Stats

• 22,359 Registered users

• Completed on GSB online

• 97.76% of all Foal Registrations

• 93.05% of all broodmare registration

• 98% of all Broodmare registrations and change of ownership.

Rate Card

• Two weeks - £600

• One month - £1,000

• 3 months - £2,700

• 6 month - £4,500

• 12 months - £6,000 Spec

• 728x90px

• //weatherbysgsb.co.uk

Rate Card Positions

• Two weeks - £500

• One month - £800

• 3 months - £2,160

• 6 month - £3,600

• 12 months - £4,800

Specifications

• Desktop banner: 1400W X 220H (px)

• Mobile banner: 768W X 400H (px)

NH Stallions Website

Nhstallions.co.uk is a responsive website dedicated specifically to National Hunt stallions. As part of the Stallion Book offering, it is a leading reference tool with all the pedigree progeny and statistical data at your fingertips.

• Average annual active users: 5.4k.

• Average engagement time per user: 4m 54 seconds

• Banner appears as pop up per user daily visit- ensuring customer interaction

Point to Point website

pointtopoint.co.uk is an essential resource, guide, and news platform for all participants and enthusiasts alike. pointopoint.co.uk is not only an innovative online experience for their existing audience, but also a platform to attract new racegoers and participants to the sport. The ever-increasing use of social media has meant that content is now available 24/7 and visitors to the website are hungry for this live information.

Over the last season the site has enjoyed 4.2 million page views from 360,000 users, with an average of 13 pages viewed per visit.

Access all areas

SPECIAL

Are you looking to advertise across multiple avenues of the horse racing industry or just looking for an initial starting point? Our Digital and Printed Bundles offer a fantastic range of coverage across all areas ensuring your brand/product/service is seen by those key decision makers. Each special gives you 15% discount on the usual costs, but order both the digital and printed special together for an even bigger saving.

DIGITAL

• 4 Weeks on National Racing Admin Site

• 2 issues on the Racing Calendar homepage

• 4 Weeks on General Stud Book Online

Total 10 weeks digital coverage throughout the year covering the various markets including Trainers/ Owners, Breeders, and Point to Point Market

10 WEEKS

£2,507

PRINTED

Full page advert in; Jumpers to Follow

P2P Yearbook

One issue of the Racing Calendar Return of Mares Supplement

Total 4 of the industry leading publications covering Trainers, general horse racing enthusiasts, Point to Point Market and Breeders.

TOTAL: £1,071

Add both for total of £3,291.76, an additional 8% off

Looking for a more bespoke campaign. Our specials allow you to target those areas that you wish to promote to. Adding additional specials means a bigger saving and also widens the areas you are promoting to.

POINT TO POINT SPECIAL

• Full Page advert in both P2P Planner and P2P Yearbook

RACEGOER SPECIAL

• Full Page Ad in Cheltenham Festival Betting Guide

• Full Page Ad in Jumpers to Follow

BREEDERS SPECIAL

Full Page Advert in;

• Bloodstock sales review 1&2

• Return of Mares

• Return of Mares Supplement

Pick the Bundle that suits you.

OWNERS AND TRAINERS SPECIAL

Full page advert in

• Flat pattern and Listed

• Jump Pattern and Listed

The more bundles you add the more you save!

• 1 bundle-10%

• 2 bundles-13%

• 3 bundles- 18%

• All 4 Bundles-25%

Calendar 1 Mon, Jan 27 Sun, Feb 9 Tue, Dec 31 Mon, Dec 23

Calendar 2 Mon, Feb 10 Sun, Feb 23 Tue, Jan 14 Fri, Jan 10

Calendar 3 Mon, Feb 24 Sun, Mar 9 Tue, Jan 28 Fri, Jan 24

Calendar 4 Mon, Mar 10 Sun, Mar 23 Tue, Feb 11 Fri, Jan 7

Calendar 5 Mon, Mar 24 Sun, Apr 6 Tue, Feb 25 Fri, Feb 21

Calendar 6 Mon, Apr 7 Sun, Apr 20 Tue, Mar 11 Fri, Mar 7

Calendar 7 Mon, Apr 21 Sun, May 4 Tue, Mar 25 Fri, Mar 21

Calendar 8 Mon, May 5 Sun, May 18 Tue, Apr 8 Fri, Apr 4

Calendar 9 Mon, May 19 Sun, Jun 1 Tue, Apr 22 Fri, Apr 18

Calendar 10 Mon, Jun 2 Sun, Jun 15 Tue, May 6 Fri, May 2

Calendar 11 Mon, Jun 16 Sun, Jun 29 Tue, May 20 Fri, May 16

Calendar 12 Mon, Jun 30 Sun, Jul 13 Tue, Jun 3 Fri, May 30

Calendar 13 Mon, Jul 14 Sun, Jul 27 Tue, Jun 17 Fri, Jun 13

Calendar 14 Mon, Jul 28 Sun, Aug 10 Tue, Jul 1 Fri, Jun 27

Calendar 15 Mon, Aug 11 Sun, Aug 24 Tue, Jul 15 Fri, Jul 11

Calendar 16 Mon, Aug 25 Sun, Sep 7 Tue, Jul 29 Fri, Jul 25

Calendar 17 Mon, Sep 8 Sun, Sep 21 Tue, Aug 12 Fri, Aug 8

Calendar 18 Mon, Sep 22 Sun, Oct 5 Tue, Aug 26 Fri, Aug 22

Calendar 19 Mon, Oct 6 Sun, Oct 19 Tue, Sep 9 Fri, Sep 5

Calendar 20 Mon, Oct 20 Sun, Nov 2 Tue, Sep 23 Fri, Sep 19

Calendar 21 Mon, Nov 3 Sun, Nov 16 Tue, Oct 7 Fri, Oct 3

Calendar 22 Mon, Nov 17 Sun, Nov 30 Tue, Oct 21 Fri, Oct 17

Calendar 23 Mon, Dec 1 Sun, Dec 14 Tue, Nov 4 Fri, Oct 31

Calendar 24 Mon, Dec 15 Sun, Dec 28 Tue, Nov 18 Fri, Nov 14

Calendar 25 Mon, Dec 29 Sun, Jan 11 Tue, Dec 2 Fri, Nov 28

Calendar 26 Mon, Jan 12 Sun, Jan 25 Tue, Dec 16 Fri, Dec 12

Calendar 27 Mon, Jan 26 Sun, Feb 8 Tue, Dec 30 Fri Dec 19

Bloodstock Services

We can provide a full range of our bloodstock services, including:

• API’s

• Stable door pedigree

• Consignment books

• Personal studbooks

• Mailings