Weatherbys Media Pack 2023

WELCOME

Weatherbys A family story that spans four centuries

Horses have raced in Britain for hundreds of years and Weatherbys has been at the heart of the industry since the beginning.

In 1791, James Weatherby published the first volume of the General Stud Book, the original and authoritative register of the worldwide Thoroughbred breed, and this has remained in our care ever since.

Today we are responsible for administering racing under contract from the governing British Horseracing Authority, in addition to a range of other services to racecourses, owners, trainers, breeders and others interested in the sport.

These services include;

Genomic testing at Weatherbys Scientific, one of Europe's premier DNA labs

Bloodstock data supply and pedigree research

Design, print and fulfilment services

Weatherbys Advertising Portfolio

Bloodstock/Breeders

• Stallion Book

• Return of Mares

• Bloodstock Sales Review

Owners and Trainers

• Programme Book

• European Pattern Book

• The Racing Calendar

Point to Point

• Point to Point Yearbook

• Point to Point Planner

Racing Enthusiasts and General Public

• B2C Publications

• Jumpers To Follow

Digital

• Digital Racing Calendar Homepage

• National Racing Admin Site

• General Stud Book Online

• National Hunt Stallions Website

• Go Pointing Newsletter

• Point to Point Website

FERGUSON’S JUMPERSTO FOLLOW

The

NUMBERS

Horse Racing in Numbers in 2021:

OVER

£145 million was awarded in Prize money in the UK alone.

A TOTAL OF 460

OVER 10,000 races were run in the UK alone

A TOTAL OF 8.82 runners in the average UK race A TOTAL OF 638 Races were shown on FTA Television. Increase of 14% from 2020.

Flat and dual licensed UK trainers currently registered A TOTAL OF 477

NH and dual licensed UK trainers currently registered OVER

23,000

Owners currently registered in the UK

A TOTAL OF

9,400

Breeders currently registered in the UK

Owners & Trainers

Racing Calendar

The Racing Calendar is the world's oldest continually published sports publication. As it contains all race entry conditions for a two week period, it is used by trainers to identify suitable races and used daily. Found in yards up and down the country it provides the perfect platform to get your product/service noticed.

•

Over 1,700 unique views per issue

• The Bible for all trainers

• Your advert appears in both the Digital and Printed edition allowing the reader a direct path to your website and socials.

Find the latest issue here https://www.weatherbys.co.uk/racing/racing-calendar

Racing Calendar

SPECIFICATION

• Front Cover - £770

• IFC - £530

• IBC - £495

• BC - £530

• Full page ad - £330

• Half page ad - £185

• Quarter page ad - £110

• Flyer Insert - £550

•

Specifications

• Front Cover

210x247mm with 3mm bleed

• IFC,IBC,BC

A4-210x297mm with 3mm bleed

• Full Page/Flyer Insert

A4-210x297mm with 3mm bleed

• Half Page

210x130mm with 3mm bleed

• Quarter Page

92.5x130mm with 3mm bleed

European Pattern Book

SPECIFICATION AND RATES

Rate Card Positions

• IFC - £1,400

• IBC - £1,200

• BC - £1,675

• Standard page - £710

• Two pages - £1,320

Specifications

• IFC,IBC,BC 240 x 140mm with 3mm bleed

• Full Page 240 x 140mm with 3mm bleed

European Pattern Book

The European Pattern Book really does have global appeal. It helps owners and trainers plan their forthcoming campaign for some of the biggest races in Europe. The Book is avalible to buy but also distributed globally and organizations inc. those in Asia, the Middle East and America as well as Europe take orders for them to distribute to trainers. It o ers fantastic value for ensuring worldwide coverage to some of the biggest decision makers and names in the industry.

• Contains all group and listed races to be run in europe on the flat

• Huge opportunity for a wider reach of your product/service

The Programme Book

The Programme Book is split into three volumes and contains all race conditions for UK races. Each Volume relates to racing four months ahead of the publishing date and is therefore invaluable for planning ahead for both owner and trainer. Taking a space in each volume gives you a continued presence to the reader all year round.

• Split into two editions (flat and NH) it offers double exposure for one cost.

Rate Card Positions

• IFC - £400

• IBC - £400

• BC - £425

• Full Page - £250

The Programme Book

SPECIFICATION AND RATES

Specifications

• Full Page 148 x210 mm with 3mm bleed

Flat Pattern and Listed & Jump Pattern and Listed

SPECIFICATION AND RATES

Rate Card Positions

• IFC - £450

• IBC - £450

• Full Page - £250

Specifications

• IFC,IBC,BC 148x210mm with 3mm bleed

• Full Page 148x210mm with 3mm bleed

Flat Pattern and Listed & Jump Pattern and Listed

Published by the British Horseracing Authority, each Pattern & Listed book comprehensively lists every Pattern and Listed race that will be run in the respective areas in Britain during the year.

Each edition includes full conditions with helpful indexes by race type and distance. Also included are racecourse maps and contacts, plus historical ratings applying to each race.

• Used all year round by trainers

• Consistent brand exposure

PORTFOLIO

The Stallion Book

Since its first publication in 1984, the Weatherbys Stallion Book has been the leading stallion guide in the Bloodstock industry. With its in-depth analysis, informative research, and current information of almost 350 stallions, it is consistently the go-to source of stallion marketing for breeders and Bloodstock enthusiasts alike.

An advertisement in the Stallion Book will reach the fingertips of the industry’s most influential and high value individuals.

• The No. 1 Global Stallion Guide.

• 6,000 copies printed and distributed each year with and free of charge to 5,200 registered breeders in the UK, Ireland & France

• Advertisement options focused on Flat and NH Stallions

• 260 Flat Stallions entered each year

• Stallion covering fees for those in the Book range from £250,000 to £1,000

SUPPLEMENTING BREEDING uality

The Stallion Book

Hunt Stallion Book

provided first-class services to the industry for over 250 years.

we help you?

solutions & research bloodstock data Book offeringThoroughbredProSales Guides books publicationsmailingsbooks

National Hunt Stallion Book

James McHale jmchale@weatherbys.co.uk

Part of the Stallion Book package, this publication is exclusive to stallions covering predominately National Hunt (Jumps) mares as an aide to mating plans.

• Distributed free of charge to 5,200 Breeders in GB, IRE, and FR, including all breeders of NH horses in UK and IRE

• The National Hunt Stallion Book includes over 110 stallions from the UK, Ireland & France.

• Stallion covering fees for those in the Book range from €20,000 to £900

Return of Mares & Return of Mares Supplement

The Return Of Mares is a vital tool for breeders & industry professionals as the publication provides the ability to gauge the quality and quantity of mares a stallion has covered. Therefore, it gives readers the best opportunity to choose a sire to breed to or buy their stock with the highest chance of success on the racetrack or in the sales ring.

• Vital tool for the bloodstock industry

• 600 copies printed

• Bought and used by high-value individuals

The Supplement To The Return Of Mares is delivered to every purchaser of the Return Of Mares free of charge. It contains the extra data received after the main publication is published to assist with any last minute mating or sales decision making.

Return of Mares & Return of Mares Supplement

SPECIFICATION AND RATES

Rate Card Positions

• IFC - £850

• IBC - £750

• Standard page ad - £500

• Bookmark - £1000

Specifications

• Full Page 210 x 297 mm with 3mm bleed

Rate Card Positions

• IFC £500

• IBC £450

• BC £2,000

• Standard page ad- £250

Specifications

• A4 (210 x 297 mm with 3mm bleed and trim marks)

Bloodstock Sales Review

Bloodstock Sales Review

Bloodstock Sale Review Part 1 (Yearlings) contains all you need to know about the summer and autumn yearling sales. It holds the data for how European based sires sold in Europe as well as North America and Japan. It is used by a widevariety of industry professionals and those who hold an interest in the industry.

X Bloodstock Sales Review contains the complete analysis of European bloodstock sales for all foals, yearlings and older horses for the previous year, as well as data of how European based sires’ progeny sold abroad. It is held in extremely high-regard in the industry as a source of information for buying, selling and breeding horses.

Cheltenham Festival Betting Guide

SPECIFICATION AND RATES

Rate Card Positions

• Standard page ad - £185

• Sponsorship packages available

Specifications

• Full Page 148 x210 mm with 3mm bleed

Cheltenham Festival Betting Guide

The 2023 Weatherbys Cheltenham Festival Betting Guide, will be written once again by Paul Ferguson and Guest Authors.

It is the complete guide to The Festival, with every fact, stat and trend covered to helpthe reader make the most informed bets throughout the best week of the year. It has a loyal and large following and has seen growth year on year.

•

Extensive trends analysis of ALL 28 races

• Editorial from Guest authors

• Detailed Analysis of the Irish challenge

•

Positive & negative trends boxes for quick and easy referencing ‘Banker or Bust’ analysis of the big Festival favourites

• Exclusive Aintree preview included with Grand National analysis and race by race trends for the key races from the Aintree Grand National Festival

• Spring Horses to Follow section

• Now in it's 24th year

• Readership of over 10,000

• We also offer promo codes, partnerships and bulk order discounts.

Paul Ferguson's Jumpers to Follow

Paul Ferguson’s Jumpers To Follow is an essential tool to guide enthusiasts through the autumn and winter, and into the spring. Not only does it whet the appetite for the upcoming National Hunt season, but it keeps the reader informed throughout the whole campaign. Ensuring the reader returns time and time again to the publication. Hugely popular and goes from strength to strength each year.

• Repeat reading throughout the NH Season

• Loyal and evergrowing fan base

• Now in it's 17th Year

• Readership of over 8,500

• Big-Race Trends – trends and analysis in the format of the Cheltenham Festival Betting Guide

• Point-to-point graduates – the pick of the recruits from between the flags

Paul Ferguson's Jumpers to Follow

SPECIFICATION AND RATES

Rate Card Positions

• IFC - £480

• IBC - £430

• BC - £495

• Full Page - £180

Specifications

• Full Page 210 x 148mm with 3mm bleed

Point to Point PUBLICATIONS

Rate Card Positions

• IFC - £650

• IBC - £600

• BC - £800

Point to Point Planner

SPECIFICATION AND RATES

Specifications

• Full Page 148x210 mm with 3mm bleed

• Standard page ad - £250

Point to Point Planner

An invaluable companion for all involved in the sport, the Point-to-Point Race Planner provides owners, keepers, riders and racegoers with a comprehensive diary to the season ahead.

Alongside individual area pages, sponsorship information, national awards and industry contact details, the Planner remains the only place to find race conditions for every fixture, plus essential information on where and how to make entries.

Add to this the essential ‘At A Glance’ section, plus race definitions and general conditions for the sport, and this year’s Planner once again forms a vital part of any Point-toPoint campaign.

The hard copy Planner is available as either a Perfect or Ring-Bound publication and is accompanied by a Digital version via email to keep purchasers regularly up to date with the latest updates and changes throughout the season.

Readership of over 4,500 including owners, keepers and officials.

Point to Point Yearbook

The Point-to-Point & Hunter Chase Yearbook provides a full record of results and statistics from the previous season. essential features on previous editions included:

• A review of last season by Carl Evans

• A comprehensive results section, with comments in-running for all Point-to-Points & hunter chases held in Great Britain

• Individual handicap ratings for every runner on a scale comparable to O cial BHA Ratings

• A horse commentary including details of physical description, any quirks, strike rate and wins/runs record, going and distance preferences as well as owner/keeper info

• An extensive statistical section, including leading owners, riders, horses and sires

• Designed to be a permanent record of the previous season, the Point-to- Point & Hunter Chase Yearbook also provides a practical guide to the chances of runners in the forthcoming season. It’s a must-have for all followers of the sport.

Point to Point Yearbook

SPECIFICATION AND RATES

Rate Card Positions

• IFC - £650

• IBC - £600

• BC - £800

• Standard page ad - £250

Specifications

• Full Page 148x210 mm with 3mm bleed

PORTFOLIO

NRAS- National Racing Admin site

SPECIFICATION AND RATES | WWW2.RACINGADMIN.CO.UK

Rate card

• Two weeks - £700

• One month - £1,300

• 3 months - £3,510

• 6 months - £5,850

• 12 months - £7,800

Specifications (All 3 to be provided)

• Large Banner (desktop) - 1140x250px

• Medium Banner (tablet) - 720x250px

• Small Banner (phone) - 290x150px

NRAS National Racing Admin site

The Racing Administration Site is an online portal where Licensed, Permitted or Registered people under the Rules of Racing are able to carry out all racing related administration, e.g. ownership entities to be amended, training statuses to be updated, entries to be made, licenses to be renewed. The site has streamlined all administration, making it easier for those involved within the sport to carry out their admin on a day-to-day basis alongside their other roles within the sport. Used daily by various members of the horse racing industry it really is the place to advertise to ensure you reach a wide range of key decision makers. Adverts appear on Log in page and the following menus fixtures and races, enquiries, Trainers and Owners.

• Number of Registered users –15,419

• Average daily log ins –

5,028.5

• Average monthly log ins- 150,855.33

Racing Calendar Home Page

SPECIFICATION AND RATES

WWW.WEATHERBYS.CO.UK/RACING/RACING-CALENDAR

Rate card

• £325 per issue

• £200 if taken with a cover position

Specification

• 200 pixels H x 980 pixels W

Racing Calendar Home Page

The Home of the digital racing calendar available for all to view FOC. All external links/ promo directs the user back to this location to view the calendar. Thus ensuring your banner is seen by trainers and key decision makers in yards up and down the country. The calendar has also seen recent additions including Q&A’s and Quizzes that open up its appeal to a wider readership.

www.weatherbys.co.uk/racing/racing-calendar

General Stud Book Online

GSB-General Stud Book Online is a central hub which enables owners/breeders to register Foals, Broodmares, Stallions & Non-Racing horses. Since it’s launch users have benefited from being able to create an online portfolio, submit digital applications and receive

automatic email reminders and updates. Discounted fees also apply for all online applications meaning that more and more users are completing all tasks online. It is the premium position to advertise to the Thoroughbred breeding industry.

General Stud Book Online

STATS, RATES & SPECIFICATION

Key Stats

• 22359 registered users.

• Completed on GSB online

• 97.76% of all foal registration

• 93.05% of all broodmare registration

• 90.82% of all broodmare

change of ownership

Rate Card

• Two weeks - £600

• One month - £1,000

• 3 months - £2,700

• 6 month - £4,500

• 12 months - £6,000

Spec

• 728x90px

• //weatherbysgsb.co.uk

NH Stallions Website

SPECIFICATION AND RATES | WWW.NHSTALLIONS.CO.UK

Rate Card Positions

• Two weeks - £500

• One month - £800

• 3 months - £2,160

• 6 month - £3,600

• 12 months - £4,800

Specifications

• Desktop banner: 1400W X 220H (px)

• Mobile banner: 768W X 400H (px)

NH Stallions Website

Nhstallions.co.uk is a responsive website dedicated specifically to National Hunt stallions. As part of the Stallion Book o ering, it is a leading reference tool with all the pedigree progeny and statistical data at your fingertips.

• Over 4,000 users with an average read time of 5:12 per visit

• Banner appears as pop up per user daily visit- ensuring customer interaction

Point to Point website

pointtopoint.co.uk is an essential resource, guide, and news platform for all participants and enthusiasts alike. pointopoint.co.uk is not only an innovative online experience for their existing audience, but also a platform to attract new racegoers and participants to the sport. The everincreasing use of social media has meant that content is now available 24/7 and visitors to the website are hungry for this live information.

Over the past season the site has enjoyed 820,766 visits from 273,365 separate users; 4,556,996 page views; 5.55 pages viewed per visit and 32.50% new visitors.

Go Pointing E-newsletter

Every Thursday throughout the season the critically acclaimed magazine – Go Pointing – is delivered to a readership of just over 24,000. The weekly publication is packed full of engaging content, giving advertisers the opportunity to create maximum impact with full-page interactive digital adverts. Key features of the magazine include: • Latest News

What’s On Guide

Recent Landmarks

Meeting Previews & Reports • Editorial Features

National Championship Updates

Readership Current subscribers

• 24,045 Downloads per week

• 49,668 (amplified by social sharing)

Specifications

• Full Page 210x297 mm

• Half Page 148.5x210 mm

OFFERS

Access all areas SPECIAL

Are you looking to advertise across multiple avenues of the horse racing industry or just looking for an initial starting point? Our Digital and Printed Bundles o er a fantastic range of coverage across all areas ensuring your brand/product/service is seen by those key decision makers. Each special gives you 15% discount on the usual costs, but order both the digital and printed special together for an even bigger saving.

DIGITAL

• 4 Weeks on National Racing Admin Site

• 2 issues on the Racing Calendar homepage

• 5 Issues of Go Pointing

• 4 Weeks on General Stud Book Online

Total 16 weeks digital coverage throughout the year covering the various markets including Trainers/ Owners, Breeders, and Point to Point Market

17 WEEKS £3,124

PRINTED

Full page advert in; Jumpers to Follow

P2P Yearbook

One issue of the Racing Calendar Return of Mares Supplement

Total 4 of the industry leading publications covering Trainers, general horse racing enthusiasts, Point to Point Market and Breeders.

TOTAL: £888.88 Add both for total of £3,691.84 an additional 8%

Looking for a more bespoke campaign. Our specials allow you to target those areas that you wish to promote to. Adding additional specials means a bigger saving and also widens the areas you are promoting to.

POINT TO POINT SPECIAL

• Full Page advert in both P2P Planner and P2P Yearbook

• Full Page Ad in 10 issues of Go Pointing

RACEGOER SPECIAL

• Full Page Ad in Cheltenham Festival Betting Guide

• Full Page Ad in Jumpers to Follow

BREEDERS SPECIAL

Full Page Advert in;

• Bloodstock sales review 1&2

• Return of Mares

• Return of Mares Supplement

OWNERS AND TRAINERS SPECIAL

Full page advert in

• Flat pattern and Listed

• Jump Pattern and Listed

The more bundles you add the more you save!

• 1 bundle-10%

• 2 bundles-13%

• 3 bundles- 18%

• All 4 Bundles-25%

Pick the Bundle that suits you.

*Dates are correct as of 03/02/23. Dates may be subject to change

toachieve theirmaximumpot nolly’sREDMILLSworkwithleadingbreeders,consignors For all enquiries: Liam Harris Business Development Executive Sanders Road, Wellingborough, Northamptonshire, NN8 4BX 01933 440077 | 01933 304783 |07917 906 881 www.weatherbys.co.uk | lharris@weatherbys.co.uk |

THEIT’STIMETOGETON RIGHTTRACK

2021-2022

TheWorld’sLargestHorses inTrainingSaleDecember Sale Yearlings November21 Foals November23-26Breeding Stock November28-December1 HorsesBroodmares,Fillies/ inTraining,etc.