HOW DID THE BRAND START?
The Adidas Group was founded by Adi Dassler in 1920. A passionate athlete, the 20-year-old German dedicated his life to creating the best equipment possible for athletes worldwide.
HOW DID THEY BECOME ADIDAS?
In 1928, Adidas, which was 8 years old at the time of its founding, became the first sports brand to provide track shoes for an Olympic athlete.
THEIR PROGRESS OVER THE YEARS THE 1950'S
In the 1950s, when the 3-Stripes were adopted, the technology boom was accompanied by innovations in athletes' equipment.
Adidas's first decade produced the Samba, still used today on indoor soccer fields for agility and speed, and the streets for style.
PRESENT DAY
A huge party was held on the company's Bavarian campus to celebrate its 70th anniversary. In the same year, it also began collaborating with Beyonce Knowles and Ivy Park.
