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www.bcu.ac.uk/biad 2
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The largest arts institute
World-leading research
outside London
and innovative teaching
BIAD is one of the largest and
In The Times Good University Guide
most significant institutes for art,
2010, Art and Design is ranked in the
architecture and design in the UK.
top 10 in the UK for research – making
Almost 4000 students study a wide
it the highest-ranked institution
range of courses at all levels, from
outside London. We pride ourselves on
further education to higher research.
pioneering research for the real world.
Contents
Dean’s welcome
BIAD introduction Schools
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16
Birmingham School of Architecture
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School of Art
28
School of Fashion, Textiles and Three-Dimensional Design School of Jewellery
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50
School of Visual Communication
58
International
68
Research
70
Validated programmes
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Disclaimers
73
Contact us
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DEAN’S WELCOME 6
BIAD - shaping creativity Since 1843
we do. The terminology has changed – we now refer to the creative and
Birmingham Institute of Art and
cultural industries - but our students,
Design (BIAD) is one of the most
alumni and staff are still having a huge
established, largest, and most
impact on business and the arts.
significant centres for art, design and
Birmingham and the Midlands have
architecture education in the world.
become a centre for high value, design-led production. Triumph
We were founded in 1843 with a mission
Motorcycles, Jaguar Land Rover,
to serve industry and culture in and
Denby, and Pashley Cycles are some
around the city of Birmingham – which,
of the highly successful manufacturing
at that time, was at the centre of the
companies that value us and work
Industrial Revolution. The city and its
with us nationally and internationally.
industrialists knew that, in order to add
We have worked and continue to work
value to their products and to enrich
with major companies such as Cartier
the people of the region, they needed to
and Warner Bros. We also work with
invest in art and design education. This
small, medium sized and start-up
vision remains at the heart of what
businesses, and develop research
for sectors such as the construction
Our students, staff and alumni have a
industry, where our architects are
long history of applied research, design
examining green design and even
and creativity. We are a major centre
the psychology of ‘green’ adoption.
for the creative and cultural industries
Our involvement with the visual arts
research partners in the UK, Europe,
extends from staff and students
China, India, Thailand and North America.
exhibiting in major venues such as the Ikon, the Venice Biennale, the Shanghai Biennale, to working in community based art initiatives across the world. Our Eastside Gallery is a national portfolio organisation for the Arts Council of England, and we chair and coordinate Turning Point, the visual arts strategic body for the West Midlands.
Professor Chris O’Neil Executive Dean Birmingham Institute of Art and Design
and we work with major educational and
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Green
Gosta
Margaret Street
BIAD
A proud heritage shaping creativity since 1843 A significant centre for art, architecture, and design education in the UK. Almost 4000 students study a wide range of courses at all levels from further education to higher research.
World-leading research and Birmingham Institute of Art and Design innovative teaching – the UK’s international centre for the
A brand new flagship building for our
art facilities in the country
city centre campus for the University
Vittoria Street
Some of the most state-of-the-
Bournville
promotion and study of the arts, design, Ranked in the UK top 10 for its culture and the creative industries - is research during the last Research proud to be part of Birmingham City Assessment Exercise. We have a University. This modern university constant focus on excellence in practice has a firm reputation as a leader and and collaborative partnerships.
digital media, print, photography, innovator, drawing on a long pedigree fashion, textiles, print CAD/CAM, rapid of offering high quality education prototyping, a new animation hub - the and launching careers since 1843. first of its kind in the UK - a green The University’s impressive arts and room, digital suites, and our Hollywood crafts heritage dates back well over standard MILO unit, which uses the same 150 years, a fitting foundation for its technology as Aardman Animations, unrivalled excellence within the arts. maker of Wallace and Gromit.
is our latest ambitious venture which
We’ve invested £5.5million in the School
will provide a state-of-the art home for
of Art at Margaret Street, and refurbished
BIAD in September 2013, and marks
the striking School of Jewellery. Our
the first step in creating a multi-
state-of-the-art facilities include an
million pound centre of excellence
extensive range of workshops – for wood,
to support the creative industries.
metal, plaster, fibreglass, ceramics, 9
Employability
that every aspect of our courses provide skills and qualifications
An arts world that prepares you for the
These include: BBC, job Betty Jackson, required for today’s market.
real world - we’re proud of our excellent
Burberry, Cadburys, Channel 4,attention Fitch, Our research work is attracting
record for graduate employability – the
Fused, Goldsmiths, Harvey Nichols, too. BIAD’s outstanding reputation
result of our firm emphasis on engaging
Jaguar Landrover, Magnum Photos, for research is representative of the
with businessCity andUniversity our sharpisfocus Birmingham a on the
Marks & Spencer, National Theatre, University’s success in this field as a
job market. Our students learn first-hand vibrant, multicultural university
Nike, and Saatchi, Sherbert, whole.Saatchi We’ve been recognised as a ‘rising
the that will givefrom them the80 edge in withskills 25,000 students over
TBWA, Tektura and The Mill. star’ university, combining world-leading
the workplace thanks to work placements countries, more than 2,000 staff, and
excellence in research and teaching.
at trulythroughout prestigiousthe companies. sixsome faculties University.
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We have built strong partnerships
Birmingham City University has an
with industry and the professions
enviable and growing reputation for
to ensure students at BIAD benefit
excellence in both the traditional and
from the fantastic facilities and
digital arts. You’ll find a thriving arts
Discover exactly pick from community here,why withwe students
A truly the international scene, Universityreputation has always been
up so many arts-orientated awards our various faculties
a hotbed of creativity, where students
and institutions, including Birmingham
relish the opportunity to share ideas
It’s not just our and students who Institute of Art Design, Birmingham
We attract diverse range students with peopleafrom other artsofdisciplines,
regularly win prestigious national Conservatoire, Birmingham Schooland of
from within all over the world. This the includes both BIAD and across
international awards,School it’s also staff Acting, Birmingham of the Media and
countries such as China Malaysia. University. Where betterand to let your
whoSchool teach them. Recent recognition the of English. From music to
talents shine and your imagination soar?
has come Television media, andfrom film Royal to fashion, our students
Our reputation for excellence is so
Society, B-Hive, Charles John regularly win awards andGreen, gain national
strong that we even offer design
Lewis, Next,for Goldsmiths, British You’ll recognition their achievements.
and animation courses on-site
Art Medal Society, Association of stage, see them on television and on the
in Hong Kong and Thailand.
Contemporary Jewellers, Tektura, hear them performing in concert halls, Gemmological Association, ofworks jazz clubs and on CD, and seeCity their Birmingham Symphony Orchestra in art galleries and on the high street. (CBSO) and Royal Albert Museum. A key player in theand West Midlands arts
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Graduate Shows We showcase our talent Our end of year exhibitions of final year projects let employers and professionals discover our talented students.
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Birmingham Made Me 2012 saw the inaugural Birmingham Made Me Design EXPO, working with over 100 exhibitors at The Mailbox, Birmingham, showcasing what’s being made in the Midlands. This event provided new opportunities for our students to work with some of the leading companies in their field. Business Secretary, Vince Cable, praised the University and its business partners for their work promoting design-led manufacturing and economic growth. BIAD also impressed more than 200 guests at The Mailbox after staging its annual Graduate Fashion Show. The catwalk show featured the work of 20 14
emerging fashion design students.
Our budding entrepreneur final year students and graduates were also given the opportunity to jump-start their business by exhibiting their designs in a dedicated shop in The Mailbox.
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BIAD Executive Dean, Chris O’Neil, and Beverley Nielsen, Director of Employer Engagement, at
the launch of Birmingham Made Me Entrepreneur store at The Mailbox, Birmingham, June 2012
School of Jewellery
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Gosta Green
“I thought the place was amazing – there was so much energy and lots of variety in what you could study, so I knew that was the right choice for me.” Kate Thorley Jewellery, Silversmithing
New City Centre Campus
School of Art
(Artist Impression)
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Birmingham School of Architecture
– relationships that enable us to have an influence on the contemporary, cultural environment of the region. The School is a mirror of the rich diversity
www.bcu.ac.uk/biad/architecture
of the region, attracting students from the
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• The only RIBA accredited School of Architecture in the West Midlands
locality in addition to students from across the UK, Europe, and indeed the world. We are renowned for our graduates being employable and, despite the recession, our current employability rate is 90 per
The School has a strong heritage with
cent. This success reflects the School’s
the city, and celebrated its centenary
partnership with numerous practices
year in 2008. We enjoy a close
locally and top practices regionally
relationship with RIBA West Midlands,
who support our teaching approach.
MADE - and Birmingham City Council
Undergraduate Architecture (RIBA Part 1 Exemption) | BA (Hons)
• Celebrated centenary in 2008, with a strong tradition of fostering entrepreneurship
Landscape Architecture | BA (Hons)
• Renowned for our graduates being employable – employability rate of 90 per cent
Architecture (RIBA Part 2 Exemption) | PgCert/PgDip/M.Arch
• Provides students already employed in practice the opportunity to study part time
Research
Postgraduate
Architectural Practice (RIBA) Part 3 Exemption) | PgDip
Landscape Architecture | GradDip Landscape Architecture | PgCert/PgDip/MA
Master of Philosophy (MPhil) Doctor of Philosophy (PhD)
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BA (Hons) Architecture •
Accredited by the Royal Institute of British Architects, allowing you to achieve RIBA Part 1 exemption – on doing so, you’re fully encouraged and supported to
www.bcu.ac.uk/biad/architecture
apply for employment in practice. •
After a year out, you can apply for RIBA Part 2 exemption, with an opportunity to progress to PgDip Architectural Practice (RIBA Part 3) - the full range of courses needed to achieve professional qualification.
•
Well-established connections with national architecture practices help you find appropriate work experience while studying and
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employment after you graduate.
Alex O’Connor - BA (Hons) Architecture
Lise-Ann Brennan BA (Hons) Architecture student, Lise-Ann Brennan won ‘Highly Commended’ Award from the Association of Women in Property (WiP). The Association of Women in Property exists as a networking platform for women working in the property sector, with focus on professional growth, multi-disciplinary networking and business development. “It was a fantastic experience to be part of the 2011 Student Awards run by Women in Property, and I am proud to have represented Birmingham City University in such a prestigious competition. The candidates I was competing against were all of an incredibly high standard and to have received a commendation from the judges was a real honour.” Lise-Ann Brennan, BA (Hons) Architecture
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N Car park
oodland
Wetland
BA (Hons) Landscape
ppice
ytunnels
Architecture
Car park
ickens
rket
tland
mping
www.bcu.ac.uk/biad/architecture
h farm
•
Recognised and accredited by the Landscape Institute (LI) - allowing you to apply for full LI membership.
Car park
Main square
Sensory garden
•
Highly satisfying investigation Meadow with knolls and voids
of urban and rural space design, looking at how landscapes are
Shop and toilets
Allotments
sustainably produced using technology, nature and ecosystems. A
rraced south entrance
erplan
Water channels
22 Sarah Wilson, BA (Hons) Landscape Architecture
AA
1:1250
Orchard
Crops
“Throughout the course, there is encouragement to develop your own style and support to help you achieve this. I have now found a placement with a practice and intend to go on to take the PgDip and eventually Chartership.�
Michelle Anderson, BA (Hons) Landscape Architecture
23 Huda Abdi, BA (Hons) Landscape Architecture
M.Arch Architecture (RIBA Part 2) A contemporary course, focused on the key areas of theory, design, technology and the real practice of architecture, providing a dynamic and stimulating approach to postgraduate architectural education.
PgDip Architectural Practice (RIBA Part 3) •
The concluding element of the School’s courses in architecture – leading to a qualification as an Architect.
Chris Williams, M.Arch Architecture
•
Flexible part time study over one year - designed for students
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www.bcu.ac.uk/biad/architecture
who are employed in practice.
Melisa Ramos Hinojosa, M. Arch
on Facebook for her project.
Melisa Ramos Hinojosa was shortlisted
“I am delighted to have been shortlisted
for the 2012 3DReid Student Prize after
for the award and to have been
submitting her entry for an ‘Eco-Anarchy
announced winner of the public vote.
Centre’. The annual award which is in
I would like to thank Birmingham
its seventh year celebrates the best
School of Architecture, my tutors and
students from universities across the UK.
fellow students for all of their support
Melisa was announced winner of the
throughout my time at Birmingham City
public vote for the £500 ‘People’s
University.”
Melisa Ramos Hinojosa, M. Arch
Choice’ prize for the most ‘likes’
25 Melisa Ramos Hinojosa, M. Arch
Graduate Diploma in
Landscape Institute (LI), the chartered
Landscape Architecture
body for landscape architecture in the UK.
Offers a conversion route into
International Studio - a range of
the professional discipline of landscape architecture, accredited
www.bcu.ac.uk/biad/architecture
by the Landscape institute (LI) PgDip/MA Landscape Architecture Enables you to progress to full professional membership of the
C O eminent Landscape Architects M from different countries are invited P to guest O Jeppe lectures. These have included N Wilkie, Andersen, Andrew Grant, Kilm E Robert Camlin, Richard Weston, N Karl Steinitz, Chris Beardshaw, Ruth T Morrow and Martha Schwartz. S
26 Sam Roberts, PgDip Landscape Architecture
27 Martha Redman, PgDip Landscape Architecture
School of Art Celebrating 125 years of art
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practical, critical and reflective skills to best prepare the students for a broad range of career opportunities.
Our School of Art provides a stimulating,
We offer a comprehensive art programme
creative and contemporary learning
which includes a pre-degree foundation
environment for students at all levels
course, two undergraduate BA courses,
of higher arts education. The School
an arts-based Master’s programme
is one of the most vibrant in the
with ten awards, a residency research
country, developing the full range of
fellowship and higher research degrees.
Pregraduate
Postgraduate
Art and Design | BTEC Level 3 Foundation Diploma
Art and Design | PgCert/PgDip/MA
Creative Self Development Art and Design | Day and Evening Leisure Classes
Arts and Education | PgCert/PgDip/MA
Undergraduate Art and Design | BA (Hons) Fine Art | BTEC HND Fine Art | BA (Hons)
Art, Health and Well-being | PgCert/PgDip/MA Arts Practice and Education | PgCert/PgDip/MA Arts and Project Management | PgCert/PgDip/MA Contemporary Curatorial Practice | PgCert/PgDip/MA Digital Arts in Performance | PgCert/PgDip/MA Fine Art | PgCert/PgDip/MA History of Art and Design |PgCert/PgDip/MA Media Arts Philosophy Practice | PgCert/PgDip/MA Queer Studies in Arts and Culture | PgCert/PgDip/MA Artist Teacher Scheme | Short Course Research Master of Philosophy (MPhil)
www.bcu.ac.uk/biad/art
Doctor of Philosophy (PhD)
BTEC Level 3 Foundation Diploma in Art and Design
•
Opportunities to engage in faculty events, exhibitions, lecture programmes, study
•
Offers a key pathway to develop
trips, and award schemes.
your talent and skills, preparing you for degree level study.
“The course has very good facilities, with the freedom to study a range of
•
Learn a broad range of techniques,
disciplines. It is a relaxed atmosphere
disciplines and media so that
where it has been easy to focus.”
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for your future career. •
Mentor support, one-to-one teaching and guidance will help you gain confidence in your learning.
•
Many students will go on to study at BIAD through our links with the degree courses.
Stuart Bennet, Foundation Diploma in Art and Design
Stuart Bennet, Foundation Diploma in Art and Design
www.bcu.ac.uk/biad/art
you can make informed choices
BA (Hons) Art and Design Highly flexible and practical - explore a range of art and design practices, and find your own creative strength and inspiration. Innovative structure and broad staff team means it’s easy to change direction, or explore new ideas, media or ways of working. Study full-time or two modes – perfect flexibility if you The School runs two nationally recognised contemporary galleries, as well as an internationally renowned independent publishing house – an appropriate space to display your inspiration.
Clare Pollard, BA (Hons) Art and Design
combine study with working commitments.
www.bcu.ac.uk/biad/art
part-time, or even move between these
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BA (Hons) Fine Art
Supported by highly experienced staff, all nationally and internationally
•
An outstanding course on which
active as artists, and with access
to identify, establish and hone
to excellent studio, workshop,
your individual creative identity,
installation and research facilities.
www.bcu.ac.uk/biad/art
and gain an entrepreneurial view
32 30
of your eventual career - find
“I really loved my time at BIAD, the
your own creative expression in
course had such freedom that I was
painting, sculpture, printmaking,
able to explore absolutely anything
drawing, photography, film and
that I wanted within my practice while
video, digital media, sound,
having access to great spaces and
installation or performance.
resources. I think this is shown by the amazing diversity in the degree shows.”
•
Opportunities to participate in exhibitions, work placements, exchanges and international study visits.
Sarah Kemp, BA (Hons) Fine Art
Sophie Bullock received two awards
“My three years of Fine Art at
at the BA (Hons) Fine Art awards
Margaret Street have equipped me
ceremony for her moving image piece,
with the crucial skills, knowledge
titled ‘Mirror. Screen. Dream.’, depicting
and confidence to start my career as
the subconscious effect of cinema.
an artist. The input from the tutors
Using archived footage her work
and technicians are invaluable to
illustrated how cinema represents a
me, furthermore, my fellow students
dreamlike state. Sponsors of the awards
provided me with an unforgettable
included Ikon, Associated Architects,
community where I could share ideas
Capsticks, Savills, Pip Seymour, Sir
freely in a creative environment.”
Whitworth Wallis and Grand Union.
Sophie Bullock, BA (Hons) Fine Art.
31 33 Sebastian Spence, BA (Hons) Fine Art
Leanne Turton, BA (Hons) Fine Art
Sophie Bullock, BA (Hons) Fine Art
Art-Based Masters
“The course supports and encourages inter- and cross-disciplinary work
•
The Art-Based Masters programme
and I was able to do some interesting
at the School of Art has been well
collaborations. I received valuable
established for more than 40
input right the way through the course
years, and has one of the largest
in both my studio-based practice and
portfolio of courses in the UK.
my extended essay. Tutors are good at both playing to your strengths (it
www.bcu.ac.uk/biad/art
•
One of the most exciting and diverse
is your project after all; your MA),
research communities in the UK,
and challenging you to take your
attracting students from the UK,
work in interesting directions. For
Europe and international base.
me the biggest strength of the MA was its commitment to the dialogue
•
Students are supported by a
between practice and theory.
high profile group of artists/
Strong support from the staff was
practitioners, theorists,
given to the development of my PhD
academics and professionals. Our
application and I am now in the final
graduates work in the education
year of an AHRC funded PhD.”
sector, progress to MPhil/PhD 34
research, or work as professional artists, and practitioners.
Lisa Metherell, MA Fine Art
Lisa Metherell, MA Fine Art
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Alice Wolfe BA (Hons) Textile Design
‘Vibrating suit’ helps athletes advance A pioneering ‘vibrating suit’ created by experts at the University, could help athletes and other sports stars to enhance their performance, by providing live information on their physical technique, allowing them to make real-time adjustments. The project is being led by a crossdisciplinary team including Professor Gregory Sporton, School of Art;
School Interior, Margaret Street
Stephen Wanless, Faculty of Health; and PhD student Jonathan Green. 36
www.bcu.ac.uk/biad/art
Professor Sporton said: “The suit is designed to give wearers feedback about where their body is in space. It does this by focusing on key points in the body, taking relative measurements between them to check the user’s position. This data, much more simple to acquire and treat in real time than more complex motion capture systems, is then used to give the wearer feedback in real time about their movement.” The device has recently been tested by rising star Mimi Cesar, the UK’s third ranking rhythmic gymnast, and her coaching staff immediately recognised the suit’s potential in giving UK athletes a competitive advantage.
The School of Art has been a major player in developing the University’s profile and engagement with the city and region’s artists and communities, developing and supporting initiatives such as the artist-led galleries Eastside Projects, International Project Space and most recently Article (Margaret Street). It has well established links with the Ikon and strongly supports fine art graduate-led initiatives such as Trove, Grand Union, The Lombard Method and Crowd 6.
Eastside Projects
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School of Fashion, Textiles and ThreeDimensional Design •
One of the largest, and most successful providers of fashion, textile, interior, and product design education in the world. Strong multicultural/international student community.
www.bcu.ac.uk/design
www.bcu.ac.uk/fashion
•
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•
Extensive range of contemporary workshop facilities.
•
Renowned as a centre for design innovation, industry engagement and research.
Fashion and Textiles
Three-Dimensional Design
Undergraduate Fashion Design | BA (Hons) Fashion Design with Garment Technology | BA (Hons) Fashion Design with Design for Performance | BA (Hons) Fashion Design with Fashion Communication | BA (Hons) Fashion Design with Fashion Accessories | BA (Hons) Fashion Design with Fashion Management and Buying | BA (Hons) Fashion Retail Management | BA (Hons) Textile Design | BA (Hons) Textile Design (Constructed Textiles) | BA (Hons) Textile Design (Embroidery) | BA (Hons) Textile Design (Printed Textiles) | BA (Hons) Textile Design (Printed Textiles and Surface Design) |BA (Hons) Textile Design (Retail Management) | BA (Hons)
Undergraduate Interior Design | BA (Hons) Interior Products Design | BA (Hons) Product Design | BA (Hons)
Postgraduate Fashion Promotion | PgCert/PgDip/MA Fashion Styling | PgCert/PgDip/MA Fashion Design | PgCert/PgDip/MA Textile Design | PgCert/PgDip/MA Surface Design | PgCert/PgDip/MA Fashion Accessory Design | PgCert/PgDip/MA
Postgraduate Design and Visualisation | MA Design Management – Professional Practice | MA Design Management – Entrepreneurship and innovation | MA Design Management – Sustainable Design Policy | MA Design Management – Service Design Interior Design | MA Product Design | Pg Cert/PgDip/MA Research Master of Philosophy (MPhil) Doctor of Philosophy (PhD)
Research Master of Philosophy (MPhil) Doctor of Philosophy (PhD)
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•
The most promising third year work is showcased at the Graduate Fashion Week in London each June – an audience looking for talent to employ. The fashion industry demands not only your flair, but your self-
BA (Hons) Fashion Design
motivation, professionalism and business drive; we help you find it and show it off.
www.bcu.ac.uk/biad/fashion
•
Excellent links with
•
Get inspiration from our vast archive
regional and international
of fashion publications dating back to
fashion brands, including
the 1930s, and work with the GERBER
Alexander McQueen, Stella
pattern cutting and design system, widely
McCartney and Jimmy Choo,
used in the global fashion industry.
give the course colour and
Choose from pathways: Fashion
contemporary relevance.
Design; Fashion Design with: Garment Technology; Design for Performance; Fashion Communication, Fashion Accessories, Management and Buying.
40 Christina Blake, BA (Hons) Fashion Design
Pop icon goes Gaga for student Design Fashion Design graduate Rebecca Short had the surprise of a lifetime when one of her experimental outfits was worn by pop icon Lady Gaga in front of a worldwide audience. The exotic singer wowed fans and journalists when she wore the distinctive dress at a showcase event in Singapore – only days after one of her stylists spotted Rebecca’s dress at Graduate Fashion Week in London. “I loved every minute of Graduate Fashion Week. It
Rebecca Short, BA (Hons) Fashion Design
offers a great opportunity to show people what you can do and it feels great being able to see all the hard work come together in a professional way. I was attracted to the course at Birmingham City University because of the close links with industry. The tutors and technicians we had were the best.”
Rebecca Short, BA (Hons) Fashion Design
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BA (Hons) Fashion Retail Management
Amber Bullock and Samantha Brown secured positions as Trainee Buyers.
•
The only course of its kind in the West Midlands.
Two talented final year students were given the opportunity to kick-start
•
Uniquely combines creative fashion
their careers in the fashion industry,
interests and industry roles with
after success in a national competition
business/management skills.
launched by retail giants, NEXT, to
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Caron Hall, BA (Hons) Fashion Retail Management
www.bcu.ac.uk/biad/fashion
design three women’s wear ranges for •
Explores the roles of key
the Spring/Summer 2012 season.
fashion professionals including trend forecasters, buyers,
“I am completely overwhelmed to
merchandisers, stylists, visual
gain this opportunity and can’t wait
merchandisers and fashion event
to begin my career in buying”.
organisers, store management, PR and fashion marketing.
Samantha Brown, BA (Hons) Fashion Retail Management
•
Regular industry visits, guest speakers, and national/ international cultural trips.
Shivani Chitroda, BA (Hons) Textile Design
BA (Hons) Textile Design
Textile Design new graduate, Shivani Chitroda unveiled her ‘Enchanted
•
Blends digital technology and
Garden’ design collection at New
traditional craft skills with
Designers, London 2012.
professional awareness and entrepreneurial vision.
“The past three years at BIAD have been an amazing experience, it’s a
•
Choose from pathways:
brilliant place full of opportunities with
Textile Design; Textile Design:
fantastic staff who are always keen
Constructed Textiles, Embroidery,
to get the best out of their students.
Printed Textiles and Surface
New Designers was a life changing
Design, Retail Management
opportunity which gave me the chance to showcase my work to the public and
•
Contemporary live projects with
professionals from the design industry,
industry enhance skills to provide
opening a pathway to exciting horizons.”
exposure to prospective employers. Shivani Chitroda, BA (Hons) Textile Design
•
Final year students have an opportunity to showcase at Interiors UK and New Designers, London.
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BA (Hons) Product Design
Final year BA (Hons) Interior Design
BA (Hons) Interior Design
student Su Ping Ong, overcame
BA (Hons) Interior Products Design
competition from 50 other universities around the UK to finish runner-up in the
•
Explore several fascinating design areas.
Janine Stone Young Interior Designer Award 2012, alongside fellow BIAD
www.bcu.ac.uk/biad/design
•
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Interdisciplinary projects in the first year
student Alson Tan Seng Wai. As part
lead to a deeper understanding of your
of the contest, both had to design an
subject specialism as you progress.
apartment for a major city anywhere in the world. Each student received 1,000.
•
Practical, industry-related projects the programme has excellent industry
“The University was very different to
links with companies such as Global
the college I’d attended in Malaysia –
Colour Research, LG Chemicals
there were better facilities and I really
Europe, and the Lighting Association.
liked the workshops as I’d not had access to anything like that before. The
•
Opportunities to study overseas
teaching was great, and we had a lot
and study trips, providing relevant
of visiting lecturers from industry.”
experience of contemporary design.
Su Ping Ong, BA (Hons) Interior Design
45 Su Ping Ong, BA (Hons) Interior Design
MA Design and Visualisation
MA Design Management
From designing complex animations,
•
Provides skills to bridge the
brand identity, 3D products and
gap and promote understanding
studying how light interacts with an
between design and business.
interior space, to evaluating designs
www.bcu.ac.uk/biad/design www.bcu.ac.uk/biad/fashion
for concept approval, ‘Design and
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•
Industry leading course - study
Visualisation’ plays a key role at nearly
either full time, or, via flexible
every stage of the development.
learning, enabling designers to accelerate their careers whilst
“The course has transformed my design
continuing in full time practice.
thinking by combining sophisticated technological processes and theory within industry led projects”
•
Multi-disciplinary and professionallyfocused - involves collaboration with external companies and
Joseph Stanford-Turner, MA Design and Visualisation
organisations throughout, including a six-week placement option.
MA Fashion Promotion MA Fashion Styling MA Fashion Design MA Textile Design MA Surface Design MA Fashion Accessory Design •
The programme is one of the largest and most popular of its kind in the UK.
•
Strong vocational and career orientation. Students define their own programme.
•
Strong international links. Over 20 years, strong regional, national and international links have been forged and the programme now benefits from a multicultural environment. BIAD Postgraduate Shows
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MA Interior Design •
A radical review of the interior design process.
•
Considers the global and ethical impact of interior design decisions.
www.bcu.ac.uk/biad/design
•
48
Realise interior design employability opportunities through live projects.
•
Attracts a fantastic cross-section of international designers.
“The course totally changed my way of creating and my way of thinking. It has allowed me to work without limitations”. Tut Zhu, MA Interior Design
Tut Zhu, MA Interior Design
MA Product Design
“MA Product Design is an ideal course for students who seek that
•
Challenges the ‘conceptualists’
competitive edge when entering the
against the ‘realists’, with the
real design world. The course allows
ultimate aim of fusing the best
you the opportunity to promote your
of both approaches somewhere
thoughts & ideas and in turn builds
in between. ‘Conceptual realism’
up your confidence in knowing you
therefore, is our unique approach
can be an influential designer.”
to the subject of product design. Thomas Parry MA Product Design
•
Successful live projects have included collaboration with industry names such as Marks and Spencer, Cadbury, AGA, Pashley Cycles, Denby, Richard Burbidge and Triumph Motorcycles.
Thomas Parry MA Product Design
49
School of Jewellery
to its outstanding atrium gallery space. This unique School offers an exceptionally contemporary environment in which to learn and study, using a wide variety of precious and non-precious metals, gems
50
and materials. We offer a full programme covering all aspects of jewellery, silversmithing, horology and gemmology. The School enjoys a working relationship
www.schoolofjewellery.co.uk
www.bcu.ac.uk/biad/jewellery
Founded in 1890 - one of the largest and most significant schools of jewellery in the world
with companies such as Our internationally-renowned School of Jewellery was founded in 1890 and is located in the heart of the city’s famous Jewellery Quarter. This multi-award winning building is the largest School of Jewellery in Europe and houses a complex array of workshops in addition
London,
Georg Jensen – Denmark and Weston Beamor in the Jewellery Quarter. The Jewellery Quarter still makes much of the jewellery made in Britain today, giving students maximum exposure to the industry before graduation.
Pregraduate Jewellery - Art and Design (Design Crafts) | BTEC Level 3 Extended Diploma Jewellery and Silversmithing | Creative Self Development Day and Evening Leisure Classes Jewellery School | Summer Short Courses Gemmological Association | Foundation Certificate/Gemmology Diploma/Gemmology Diamond Diploma Undergraduate Gemmology | BTEC HND Horology | BA (Hons) Jewellery and Silversmithing | BTEC HND Jewellery Design and Related Products | BA (Hons) Jewellery and Silversmithing - Design for Industry (top-up) | BA (Hons) Postgraduate Jewellery, Silversmithing and Related Products | MA Research Master of Philosophy (MPhil) Doctor of Philosophy (PhD)
51
“The course allowed me to gain confidence in hand skills whilst exploring many "We particularly liked the
new technologies. I am
diamond grading classes and the
now able to create individual
opportunity to handle so many
designs combining several
different varies of gemstones"
techniques and have progressed on to the top-up degree - Design for Industry
Edward Ferder and Maxwell Burden - BTEC HND Gemmology
course where I can build greater expertise in CAD and laser technology.” Liz Rollo – HND Jewellery and Silversmithing
Liz Rollo – HND Jewellery and Silversmithing
52
BA (Hons) Jewellery Design and Related Products One of the most respected creative courses in the country – no ’house style’, no rigid templates, just pursuit of innovation.
solver, an attribute which can be applied in designing and beyond. The independence in thought and skill allows for innovative and exciting products at the end of the year.” Abby Wainman Jewellery, Silversmithing
www.bcu.ac.uk/biad/jewellery
“You’re encouraged to be a problem
53 Christopher Hay, BA (Hons) Jewellery Design and Related Projects
BA (Hons) Jewellery & Silversmithing - Design for Industry •
•
Exposure to business and entrepreneurship skills within a professional environment.
The course provides an explanation
Graduate Jack Row now works as a
of the role and significance of a
designer, based in Birmingham’s Jewellery
designer within the industry.
Quarter and has launched his début collection of luxurious precious
•
State of the art software
metal fountain pens at Harrods, the
provided at the outset.
world’s most prestigious department store. His ‘Architect’ collection of
•
Collaborative projects and
fountain pens and cufflinks are all
strong industry links offer
individually hand crafted in solid silver
sound market knowledge.
and gold and set with accents of precious sapphires and diamonds.
54
Jack Row BA (Hons) Jewellery and Silversmithing Design for Industry
BA (Hons) Horology •
A precise, practical approach to the study, design and production of timekeeping devices, offering traditional and modern techniques relevant to watch/clock making and restoration.
•
Design and construct, or restore a significant horological mechanism using fine hand and machining skills.
•
Benefit from the experience of practising professional horologists and colleagues in a shared learning environment.
•
Undertake the professionally accredited qualifications of the British Horological Institute.
55 Thomas Mason - Horology
Katharina Moch, MA Jewellery, Silversmithing and related projects
MA Jewellery, Silversmithing and Related Products •
Design development through individual practice with diverse disciplines and subject areas.
•
Opportunity to extend beyond
56
Katharina Moch creative flamboyant sculptural and www.schoolofjewellery.co.uk
www.bcu.ac.uk/biad/jewellery
conventional parameters.
wearable pieces that combine unusual materials, strong colour combinations and advanced making skills. The work challenges the boundaries of what constitutes jewellery. The MA programme enabled her to develop a range of works that won her a commendation at the prestigious European Applied Arts Prize in Brussels. Katharina Moch MA Jewellery, Silversmithing and Related Products
The Jewellery Industry
associations, universities, and
Innovation Centre (JIIC)
research institutes.
Part of the School of Jewellery, and was
JIIC is a centre of expertise which is at the
set up in 1997 to assist the jewellery
forefront of CAD/CAM, laser and related
and silversmithing industries.
technologies and their application
JIIC is a world-class exemplar of
industries, with an outstanding
knowledge transfer based
reputation for technology transfer,
around world-leading
innovative technology applications
facilities and knowledge-based
and research. The JIIC team are an
partnerships. Since it was established,
invaluable resource for CAD/CAM
the Centre has developed
and surface finishing expertise/training
an excellent reputation regionally,
for School of Jewellery students.
nationally and internationally for its holistic ‘concept to prototype’
To date, JIIC has delivered over 400
approach to new product development,
bespoke new product development
and for working closely with industry,
assistance consultancies to over
small and medium sized enterprises,
300 individual companies.
www.bcu.ac.uk/biad/jewellery
within the high value added product
57
School of Visual Communication
Brian Griffin, and last year by illustrator and animator Dave McKean, provide a high-profile showcase of our highestachieving students as they compete for internships and mentorships with leading creative industry employers. Some of
A world leader in visual
the best work and details of the awards
communication education
can be found at www.wegrowcherries.
The School of Visual Communication
com, our online talent pool.
www.bcu.ac.uk/biad/viscom
has a truly international reputation and
58
offers innovative visual communication
The School boasts state-of-the-art
education. The School engages
digital technology, such as the MILO
within industry partners such as
Motion Control Rig, allowing film-
Magnum Photos, the Association
makers and animators access to the
of Illustrators, Live Nation, Merlin
most sophisticated visual effects
Entertainments, Flatpack Film Festival
technology, a whole range of digital
and McCann Erickson, to name a few.
cameras and post-production facilities.
Our annual Viscom Awards, sponsored
Additionally, our darkroom and print
by leading players such as creative
workshop demonstrate our commitment
director Trevor Beattie, photographer
to more traditional technologies.
Undergraduate Theatre, Performance and Event Design | BA (Hons) Visual Communication | BA (Hons) Visual Communication (Graphic Communication) | BA (Hons) Visual Communication (Illustration) | BA (Hons) Visual Communication (Animation and Moving Image) | BA (Hons) Visual Communication (Photography) | BA (Hons) Postgraduate Visual Communication | PgCert/PgDip/MA Visual Communication (Creative Advertising) | PgCert/PgDip/MA Visual Communication (Typographic Practice) | PgCert/PgDip/MA Visual Communication (Illustration: Narrative and Sequence) | PgCert/PgDip/MA Visual Communication (Photography: Documentary Practice) | PgCert/PgDip/MA Visual Communication (Animation and Moving Image) | PgCert/PgDip/MA Visual Communication (Graphic Design) | PgCert/PgDip/MA Visual Communication (Illustration) | PgCert/PgDip/MA Visual Communication (Multimedia Design) | PgCert/PgDip/MA Visual Communication (Photography) | PgCert/PgDip/MA Visual Communication (Scenography) | PgCert/PgDip/MA Visual Communication (Visual Identity and Branding) | PgCert/PgDip/MA Research Master of Philosophy (MPhil) Doctor of Philosophy (PhD)
59
www.bcu.ac.uk/biad/viscom
Image of motion control rig MILO suite Student work: Rebecca Smout, Animation
60
BA (Hons) Theatre, Performance and Event Design - The only course of its kind in the West Midlands and a member of the Association of Courses in Theatre Design. - Explore the craft of designing for stage productions, live music, theme park ‘experiences’, TV and film sets, exhibitions, puppets, costumes, models and more. - Close industry links - including Birmingham Repertory Theatre, Midlands Arts Centre, Birmingham Royal Ballet, Merlin Leisure and Live Nation’s Download Festival – give the course real professional relevance and let you see theory in context.
Samantha Cliff, BA (Hons) Theatre, Performance and Event Design Image: Aftab Gharda
59 61
BA (Hons) Visual Communication
make certain choices of different
(Animation and Moving Image)
modules was vital in my case, as originally I came to study photography but ended
•
Balances visual, technical flair with an
up finishing the course with moving
awareness of the realities of industry.
image. The course gives great opportunities for collaborations with other faculties such
•
Introduction to four key subject
as the Conservatoire and Theatre Design
routes followed by your
students, as well as the School of Acting.”
www.bcu.ac.uk/biad/viscom
choice of specialist route. Tatyana Mircheva, BA (Hons) Visual Communication (Moving Image)
“Birmingham City University is a fun place to be. The tutors are very approachable and down-to-earth people, who will listen and find the time for you whenever you would like their advice. Three years have passed by so fast, and although I have only recently graduated, I already miss being at university. The fact that the course was
62
not narrow and we actually could
Tatyana Mircheva, BA (Hons) Visual Communication (Moving Image)
BA (Hons) Visual Communication (Illustration) “The course has really helped me to develop my visual language and style: tutor input and the variety of projects enabled me to decide where to specialise and how to present my work professionally. Visiting speakers gave me an insight into illustration which continues to be of benefit to me in my ultimate aim to become a published author and illustrator.�
Emily Honey - BA (Hons) Visual Communication (Illustration)
Emily Honey - BA (Hons) Visual Communication (Illustration)
63
BA (Hons) Visual Communication
working on a number of challenging
(Graphic Communication)
briefs, and researching areas I enjoyed, with great advice and
“I found the best part of the course
guidance from my tutors I finally
was the encouragement from
discovered the best path for me.
lecturers; I struggled in the first
Another great part of the course is
half of the course to find my feet,
the links the lecturers have with industry.
mainly because I wanted to
I always thought I would move back
try everything! However, after
home after graduating, but thanks to
www.bcu.ac.uk/biad/viscom
BIAD, there are that many opportunities
64
here I would be crazy to leave.� Kerry Leslie - BA (Hons) Visual Communication (Graphic Communication)
Kerry Lesley - BA (Hons) Visual Communication (Graphic Communication)
BA (Hons) Visual Communication (Photography)
www.bcu.ac.uk/biad/viscom
“This course helped me develop a wide range of skills: from holding
the facilities and equipment are modern
a presentation in front of an entire
and up-to-date; all of which make a
classroom, to producing
good environment for learning.
professional work and meeting
“Whilst in my second year of
tight deadlines. While organising
University I began working as a
my projects I found myself in a
photographer, and since then, finding
series of situations which helped me
work in my field of study has
prepare for the real world. I fully
never been an issue.”
enjoyed this experience; the tutors are helpful and knowledgeable,
Mihaela Calin - BA (Hons) Visual Communication (Photography)
65
MA Visual Communication
experiment on what you learn by knowing what the things you
This course provides an immersive
research are about. Working on the
learning experience for advanced
VSP (Visual Schematic of Practice)
practitioners within the broad field
helps you encapsulate all that you
of visual communication, requiring
have learned and allows you to see
the achievement of generic visual
the big picture. I recommend this
communication outcomes within
course to students who know exactly
your nominated specialist area.
what they want to specialise in, in Visual Communication, and what
“I love the structure of the course,
they want to achieve at an MA level.�
because the structure guides you to doing research and you can
66
Sucheep Fuangpreechawai, MA Visual Communication
Jenny Harder, MA Visual Communication
67
International Students BIAD reserves a very special welcome for international students. For many years we have received students from around the world, on a variety of courses at different levels. Some have studied for short periods of time, others for much longer, in some cases progressing to complete a higher research degree. 68
Join us and you’ll find practical,
discovering the magnificent rural and
relevant courses, cutting edge facilities
historical landscapes on the outskirts
and expert tuition that encourage
of the city. Our modern international
independent thinking and prepare you to
airport and easy road and rail links to
enter a global workplace with confidence.
other major airports make the city easily
Expect just the right mix of independence
accessible from anywhere in the world.
and support to make your time here an adventure you’ll never forget.
We believe that international students contribute not only to the cultural
Birmingham – a vibrant, cosmopolitan
diversity of our city, but also to our
and multicultural city - is the perfect
courses, by offering a different
setting for your new home. It has
and individual perspective. This
one of the UK’s largest international
leads to an exchange of cultural
student populations and Birmingham
ideas between international and
City University alone has a community
home students. creating a richer
of over 2000 international students. Students find it easy to settle into city life and all it has to offer, while also 69
Research
excellence in teaching. Interaction between staff, students, and industrial and professional partners leads to knowledge exchange, and brings real
Birmingham Institute of Art and Design
world experience to graduates which
is a mature and well-founded research
enhances employment prospects.
www.bcu.ac.uk/biad/research
environment in the fields of Art, Design and Architecture. Research promotes
In the last national research assessment
a wide range of interests and plays a
exercise BIAD was placed among
central role in creating new knowledge
the top 12 art and design institutions
which benefits students through
in the UK, with most research being rated as internationally significant and nearly a third world-leading. Notably, the research environment gained the highest possible score designated as world-leading. The faculty has a thriving community of up to 50 PhD students at any one time,
70
and has an excellent track record of
September each year. Studentships
completions and subsequent employment
are occasionally available. BIAD is
in a wide variety of spheres. Research
one of the few faculties specialising
studies are often cross disciplinary
in art and design which holds an Arts
and may be in collaboration with other
and Humanities Research Council
universities, public sector bodies
block grant for doctoral studies.
such as galleries and museums, or industrial and commercial partners.
In addition we offer business-oriented training and consultancy, often
We welcome applications for research
working with a variety of SMEs. We
degree studies from well-qualified
also manage one of the largest KTP
candidates who have research interests
programmes in the sector which places
that align with one of our research
graduates directly into companies,
clusters. A full list may be found on the
and has many successes leading to
research website. Named staff in the
new product development, improved
centres are able to advise on proposals
business practices, and profitability.
and, if necessary, to help form an application. Applications may be made
For more information visit:
at any time, normally for enrolment in
www.bcu.ac.uk/biad/research 71
Birmingham Institute of Art and Design validates a number of programmes offered by external partners
BA (Hons) Conservation Studies: City & Guilds of London Art School BTEC HND Visual Communication: Warwickshire College Certificate in Higher Education/Diploma Fine Art: Warwickshire College BA (Hons) Fine Art: City & Guilds of London Art School MA Fine Art: City & Guilds of London Art School
72
Images
Disability Statement
Images herein have been provided by Birmingham Institute of Art and Design. While every effort has been made to ensure the accuracy of image representation, the Faculty, and Birmingham City University cannot be held responsible for any errors or omissions.
Birmingham City University’s Disability Service aims to enable students with disabilities or learning support needs to make the most of their time at university. To discuss any aspect of disability, contact the Disability Service on 0121 331 5588, or email disability@bcu.ac.uk.
Heritage Statement
Legal Statement
Our contribution to the education of the citizens of Birmingham and beyond stretches back through a succession of predecessor institutions for over 160 years. We achieved university status in 1992 as the University of Central England, changing our name to Birmingham City University in 2007, reflecting our commitment to, and pride in, our home city.
The information in this leaflet is intended as a general guide to Birmingham Institute of Art and Design (BIAD) and forms no part of any contract between you and the University. For full terms and conditions please visit:www.bcu. ac.uk/about-us/policies-and-procedures Equal Opportunities
Employability Statement Birmingham City University is committed to preparing students for successful employability and professional careers. We have an innovative approach to employability that will help you obtain an interesting and well-paid graduate job. Read our Employability Statement to find out more: www. bcu.ac.uk/courses/employability-statement
Birmingham City University promotes equality of opportunity in respect of every aspect of its provision.
73
School of Art
For UK/EU Course Enquiries
Margaret Street, Birmingham B3 3BX
T: +44(0)121 331 5595
T: +44(0)121 331 5970
www.bcu.ac.uk/enquiries
Corporation Street/Aston Road,
School of Jewellery
For International Course Enquiries
Birmingham B4 7DX
Vittoria Street, Birmingham B1 3PA
T: +44 (0)121 331 6714
T: +44(0)121 331 5110
T: +44 (0)121 331 5940
E: bcuinternational@enquiries.uk.com
Contacts Birmingham School of Architecture
F: 44 (0) 121 331 6314 School of Fashion, Textiles and Three-Dimensional Design Corporation Street/Aston Road, Birmingham B4 7DX
School of Visual Communication
www.bcu.ac.uk/international
Corporation Street/Aston Road, Birmingham B4 7DX
For UK/EU Applicant Enquiries
T: +44(0)121 331 5830
T: +44 (0)121 331 5150
T: +44(0)121 331 5820
E: biad.admissions@bcu.ac.uk For general enquiries
School of Art Ruskin Hall, Linden Road, Birmingham B30 1JX
T: +44(0)121 331 5800
For International Applicant Enquiries
E: biadfacultyoffice@bcu.ac.uk
T: +44 (0)121 331 5389
www.bcu.ac.uk/biad
E: international.admissions@bcu.ac.uk
T: +44 (0)121 331 5775 Designed by SMILE – wearesmile.com
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(Alumni, BIAD)
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