Marketing & Sales Tools

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for Women.

Marketing & Sales Tools

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Inc.com: Seven Essential Elements of a Marketing Plan

First Round Interview: Leslie's Compass: A Framework for Go-ToMarket Strategy

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Tool - Seven Essential Elements of a Marketing Plan This article by Inc.com provides companies with a high-level list of seven essential components of a marketing plan that helps keeps a sales pipeline full.

Tool - Leslie's Compass: A Framework for Go-To-Market Strategy The article published by First Round Review provides a conceptual framework for how companies can approach the complex and nuanced relationship between marketing and sales. The tool provides an overview of the two "approaches" to determine whether marketing or sales takes the lead (i.e., marketing serves sales or sales serves marketing).

Tool - Marketing Assessment This complimentary tool helps companies work through Leslie's Compass: Go-To-Market Strategy Framework and should only be used after reading through the article. In essence, the tools help put a conceptual framework and thought to paper, pushing companies to go through the exercise of determining whether marketing or sales should

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BCG: Closing the Gender Gap in Sales Leadership

Tool - Closing the Gender Gap in Sales Leadership This article by BCG discusses the reality of the significant gender gap in the sales function of a company. It provides four concrete "interventions" for companies to enact that will help improve gender equality in their sales department.

HBR: How to Improve Your Sales Skills, Even If You're Not a Salesperson

Tool - How to Improve Your Sales Skills, Even If You're Not a Salesperson The Harvard Business Review article provides advice on approaching the "art of selling" for individuals who may not be well-versed or inexperienced in sales, outlining six actionable principles to follow and emphasizing them through the showcasing of two short cases studies.

Sales Pipeline Tool

Tool - Sales Pipeline An example of a sales pipeline tool that can be used as a foundation for a company's sales function. The pipeline tool is separated into four categories: the sales lead information, the company's relationship management of said lead, the value of the lead, and the stage of the lead within the sales pipeline. The tool can be used for B2B or B2C companies; the columns simply have to be tweaked to fit the company's product and services.

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lead for their company's products and services.